ASUS South Africa Unveils “Design You Can Feel” – A Sensory Celebration of Innovation and Aesthetics
ASUS South Africa hosted an exclusive multi-sensory localised event titled “Design You Can Feel”, celebrating the cutting-edge craftsmanship and design innovation behind the acclaimed Zenbook Ceraluminum laptops and the futuristic Zenbook Duo. The immersive experience took place in Johannesburg, drawing media, creators, and tech enthusiasts into a world where design meets the senses.
The event brought the ASUS design philosophy to life, weaving together the five senses through a curated journey. Guests interacted with tactile product displays, explored a “smell room” inspired by ASUS’s material palettes, and enjoyed a culinary experience that interpreted product textures and aesthetics into gourmet dishes, presented by Chef Ransley, Leah Tsonye, Andrea Burgener & the incredible Nirox team. At the heart of the afternoon was an interactive exhibit showcasing ASUS’ iconic design language, featuring real Ceraluminum prototypes and the evolution of ASUS’s dual-screen technology.
The Zenbook Ceraluminum range, known for its ultra-light, ultra-strong material composition and minimalist elegance was a tactile centrepiece of the event, with guests encouraged to engage with raw samples of the ceramic-aluminum blend and experience its unique finish firsthand.
ASUS patented Ceraluminum™ technology – an industry-first innovation refined over 4 years for precise colours, hardness, and texture. Unmatched scratch resistance and longevity, inspired by nature. This high-tech ceramic, revered in aerospace and luxury watches, being 3X harder than anodized aluminium, it merges metal’s lightness with ceramic’s resilience through a ceramization process.
A special spotlight was placed on the Zenbook Duo, the latest dual-screen marvel from ASUS, which merges productivity and versatility through refined, ergonomic design. Speaking on the design process, Coraline Lin from the ASUS Taiwan Design Team shared insights into the development journey:
“We created various models and prototypes, testing feasibility, including screen angles, stand designs, and keyboard positioning back and forth. Through a user-centered design mindset, we integrated a detachable Bluetooth keyboard and a built-in foldable aluminium stand to enhance flexibility and usage modes, providing a seamless and convenient experience.”
For more information about the ASUS Zenbook range, visit ASUS SOUTH AFRICA.
