On February 25, Samsung Electronics unveiled the Galaxy S26 series at Galaxy Unpacked 2026 in San Francisco.

Marking the third generation of Samsung’s Galaxy AI phone, the Galaxy S26 series combines the most powerful performance in Galaxy S series history with the most intuitive AI experience to date.

Samsung Newsroom got an early hands-on look at the Galaxy S26 series during Galaxy Unpacked 2026.

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive color palette that create a unified design identity across the lineup.

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.▲ Privacy Display is the result of more than five years of research and development, blocking views from the sides, above and below.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.▲ Now Nudge presents timely information through context-aware icons.

A fan favorite since its debut on the Galaxy S24 series, Circle to Search has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby, Gemini and Perplexity. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands. Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.▲ Bixby interprets user intent and instantly recommends relevant settings.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider aperture for enhanced low-light clarity. With upgraded Nightography, even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor), previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

▲ Enhanced Nightography ensures clear filming even in low-light settings. A view of the exhibition space (top) and a video taken with Galaxy S26 Ultra. (bottom).

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

With Creative Studio, edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.▲ Users can create images from simple text prompts and turn them into custom stickers with Creative Studio. 

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalized experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

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With powerful hardware working together with an industry-leading camera system and intuitive AI experiences, everyday tasks have never been easier and faster

SAN FRANCISCO, CA – Feb. 25, 2026 – Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI¹ experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customized chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”
 

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customized chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customized mobile processor — Snapdragon^® 8 Elite Gen 5 Mobile Platform for Galaxy² — delivers the best performance ever in its class with significant gains across CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19%³ means Galaxy S26 Ultra responds more quickly and handles complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves⁴ heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use, Galaxy S26 Ultra also brings Super Fast Charging 3.0, minimizing downtime by reaching up to 75% charge in just 30 minutes.⁵

The redesigned Vapor Chamber in Galaxy S26 Ultra efficiently dissipates heat, ensuring cool and consistent performance during demanding tasks like gaming.
Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler⁶ improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colors thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System
 

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures⁷ allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video⁸ keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady⁹ capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimized for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

The enhanced Nightography Video captures clearer and more vibrant footage in low light settings. 
Improvements to the AI ISP¹⁰ now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist¹¹ suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

With the upgraded Photo Assist suite, users can simply describe what they want to change in their own words.
Creative Studio¹² builds on this simplicity by bringing creation and customization into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalized wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organized automatically into a single PDF, making it easy to digitize receipts, forms or notes.
 

The Most Intuitive Galaxy AI Experience Yet

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge,¹³ timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognize related Calendar entries and check for conflicts.

Now Nudge works proactively in the background, suggesting photos from Gallery when needed so users can easily share without switching apps.
On the Galaxy S26 series, Now Brief¹⁴ has become more proactive and personalized.¹⁵ It surfaces timely reminders for important events — from reservations to travel updates — based on personal context, helping users stay organized throughout the day.

Searching for information is also easier than ever. Circle to Search with Google¹⁶ on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby¹⁷ as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi¹⁸ is as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalized and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalized thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display,¹⁹ a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

Galaxy S26 Ultra’s built-in Privacy Display keeps the screen clear and comfortable for the user while limiting visibility from side angles.
By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customize when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

Galaxy S26 Ultra’s Partial Screen Privacy intelligently limits visibility of notification pop-ups from prying eyes.
The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening²⁰ identifies unknown callers and summarizes intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents²¹ with their voices, manage calls through simple Head Gestures²² on Buds4 Pro, and stay connected without breaking their flow.

Galaxy S26 Ultra pairs seamlessly with the new Galaxy Buds4 Pro, extending the intuitive AI experiences across the connected Galaxy ecosystem.

Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order starting from Feb. 25. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue²³ alongside the Samsung.com-exclusive²⁴ Pink Gold and Silver Shadow.

The Galaxy S26 series features a unified design language across all models with shared color options.

For added peace of mind, Samsung Care+²⁵ offers comprehensive coverage optimized to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad. This ensures a seamless mobile lifestyle and provides lasting protection that safeguards the value of Galaxy devices.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com. 
 

SPECIFICATION TABLE
 

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.
² Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.
³ AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
⁴ Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
⁵ Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.
⁶ ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
⁷ 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.
⁸ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
⁹ Super Steady results may vary depending on editing method and/or shooting conditions.
¹⁰ Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
¹¹ Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
¹² Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.
¹³ Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third-party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.
¹⁴ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.
¹⁵ Compared to previous models.
¹⁶ Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.
¹⁷ Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit www.samsung.com/smartthings.
¹⁸ Availability may vary by country, region, language device model, OS/One UI version.
¹⁹ Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.
²⁰ Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.
²¹ AI features require compatible Samsung Galaxy phone.
²² Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.
²³ Color availability may vary depending on country or carrier.
²⁴ Exclusively available on Samsung.com.
²⁵ Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/.

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The potential of AI is limitless, but to truly unlock the full potential of what it can do, user inputs that power personalized experiences are critical. AI needs to understand you — your preferences and your routines — to deliver a mobile experience that feels like a natural extension of your everyday life.

Intuitive, context-aware Galaxy AI features bring these personalized experiences to life, transforming your smartphone from a tool to a smart companion that anticipates your needs and offers suggestions designed to make your life more productive, creative and connected. 

To deliver a fully personalized experience, your device naturally needs access to certain data. This is what allows AI to understand you and tailor its responses in ways that are genuinely helpful and suited to your lifestyle. To ensure your personal data is safeguarded in this era of AI, we’re constantly innovating data protection on your device, so that nothing falls into the wrong hands.

Personalization Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE) is a key component of safely delivering these highly personal experiences. First introduced with the Galaxy S25 series, the PDE is the powerhouse behind some of Galaxy’s most life-changing AI experiences yet. It works silently behind the scenes to learn from your habits and preferences, resulting in a truly personalized, unique experience.

Whether it’s Now Brief guiding you through your day with curated updates or simply finding that one perfect photo in your Gallery with natural language input, Galaxy AI makes every AI-powered action feel seamless. And because the PDE safely processes your data on-device, you can enjoy all the benefits of deeply customized AI — without compromising privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To further strengthen the security of Galaxy AI experiences, Samsung developed Knox Enhanced Encrypted Protection (KEEP) — a powerful new layer of on-device security that protects your most sensitive data without interrupting your experience. First developed for the PDE, KEEP now also safeguards other Galaxy AI features like Smart Suggestions, Now Brief, Samsung Moments and more, running quietly in the background to ensure that each supported app is kept secure.

Think of your phone like a house. Each app has its own room — separate, but all under the same roof. Then there’s Secure Folder, which works like a fully detached guesthouse with its own key, set apart from the main home. It’s great for keeping certain things extra private, especially when you want complete isolation from the rest of your device. But as AI features like the PDE start handling more sensitive tasks in real time, there’s a growing need for security that’s just as strong, yet more connected to your everyday experience.

That’s where KEEP comes in. Imagine turning part of the house into a private suite — still under the same roof, but with its own secure entrance that only you can use. It’s more private than a regular room, but not completely separate like the guesthouse. KEEP works the same way: it creates a secure, dedicated space for individual apps — like the PDE — so it can safely handle your data without sending it anywhere or getting in the way of how you use your phone.

As our mobile experiences become more intelligent, KEEP ensures your most personal data stays safe by design. Together with tools like Secure Folder, it reinforces Samsung’s multi-layered approach to data protection — giving both users and services the right type of security for different privacy needs.

With Galaxy AI becoming more personal, features like the Personal Data Engine and Knox Enhanced Encrypted Protection are setting a new standard for mobile intelligence — where personalization and privacy go hand in hand. As these experiences grow smarter and more attuned to your needs, you can rest assured that your most sensitive information will stay safe on your device, exactly where it belongs.

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Samsung just changed the game — again. Introducing Gemini, the revolutionary new AI assistant now integrated directly into your Samsung Galaxy devices. Co-developed with Google, Gemini is set to redefine the way you work, play, and live with your smartphone. Whether you’re a power user, student, content creator, or just someone who loves cutting-edge tech, this is an upgrade you’ll want to know about.

What is Gemini?

Gemini is Google’s next-generation AI assistant, designed to replace Google Assistant and even Samsung’s own Bixby in some devices. It’s not just smarter — it’s multimodal, intuitive, and seamlessly integrated into your daily digital life.

Gemini is currently rolling out across a wide range of Samsung devices, including the Galaxy S25, S24, S23, Z Fold, Z Flip, and Galaxy Tab series — with many A-series devices also joining the lineup.

Gemini AI Features on Samsung Devices

Multimodal Understanding

Gemini processes text, voice, and images — all at the same time. For example, you can take a photo, ask a question about it, and get an instant, intelligent response. Whether you’re identifying landmarks, analyzing documents, or getting recipe tips, Gemini makes it effortless.

Gemini Live Translation

Traveling or dining out? Open your camera with Gemini Live, and it will translate signs, menus, or any foreign text in real-time. Perfect for global explorers and language learners.

Advanced Reasoning & Coding

Gemini comes with built-in developer tools that can:

• Translate code between programming languages
• Debug problems on the fly
• Help solve complex logic and math problems — great for students and programmers alike

App Integration

Gemini is deeply embedded into both Samsung and Google apps:

• Schedule meetings in Samsung Calendar
• Draft emails with voice prompts in Gmail
• Set reminders, write notes, or navigate using Google Maps

No typing necessary — just speak to Gemini.

Fashion & Lifestyle Suggestions

Gemini can even give style tips based on what you’re wearing. Expect more fashionable selfies and smarter shopping advice from your AI companion.

Real-Time Instructions

From step-by-step cooking guidance to helping with schoolwork, Gemini is like having an AI tutor, chef, and personal assistant all in one.

How to Use Gemini on Samsung Devices

Accessing Gemini is easy:

• Long press the side (power) button
• Or swipe up from the bottom corner of your Galaxy screen

Whether you’re hands-free or multitasking, Gemini is just a gesture away.

Privacy & Security with Gemini

Samsung and Google built Gemini with privacy at its core:

• Sensitive tasks are handled on-device
• Heavier tasks use encrypted cloud servers
• You can choose your preferred privacy level and disable server-side processing if needed

You’re always in control of your data.

Supported Samsung Devices

Gemini is rolling out across a wide range of Samsung Galaxy models:

• Galaxy S Series: S25, S24, S23, S23 FE, S22, S21
• Galaxy Z Series: Z Fold 3 and up, Z Flip 3 and up
• Galaxy Tab Series: Tab S9, Tab S8
• Galaxy A Series: A55, A54, and newer models

Note: Feature availability may vary by region and device specs. Devices with built-in NPUs (Neural Processing Units) — like the S24 and S25 — offer the best performance.

What’s Next?

Gemini AI is not exclusive to Samsung — it’s gradually expanding to other Android devices as well. But thanks to the Samsung-Google partnership, Galaxy users are getting first dibs on the future of AI.

And this is just the beginning. Stay tuned for our upcoming deep dive into One UI 7 — packed with even more AI-powered features.

Final Thoughts

Gemini isn’t just another assistant. It’s a full-fledged AI experience, blending smart tools, deep integrations, and a truly personal touch. Whether you’re editing photos, managing your calendar, coding on the go, or getting real-time translations — Gemini is your AI-powered partner.

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Samsung Electronics Co., Ltd. has unveiled the Galaxy S24 FE, the latest addition to the Galaxy AI ecosystem that delivers premium mobile experiences to more users.

Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to be more creative. It’s the perfect device for gaming on the go with a 6.7-inch Dynamic AMOLED 2X display, a long-lasting 4,700mAh battery and a powerful Exynos 2400 series chipset. The Galaxy S24 FE offers premium Galaxy AI tools and ecosystem connectivity to enhance communication, productivity and creativity — all housed in an iconic design and protected by robust Samsung Knox security.

“We want everyone to enjoy all the benefits of our latest mobile innovations,” said SeaYoung Lee, Corporate EVP and Head of the Smartphone Research and Development team at Samsung Electronics. “Galaxy AI opens so many new experiences for users, helping them communicate and be more creative and productive. Galaxy S24 FE makes the powerful performance and premium Galaxy AI capabilities of the S24 series available to even more people.”

Unlock Creativity with AI-enhanced Camera & Editing

Galaxy S24 FE makes it easy for anyone to shoot stunning photos and videos. Its premium camera setup features a 50MP wide lens and 8MP telephoto lens with 3x optical zoom — both supported by optical image stabilisation (OIS), plus a 12MP ultra-wide lens and a 10MP selfie camera.

The camera system’s capabilities are further elevated by Samsung’s dynamic ProVisual Engine, an AI-driven camera engine that takes visual quality to incredible heights. Making its debut in the FE series, ProVisual Engine features vastly improved technology that leverages advanced AI algorithms to deliver breath-taking detail and remarkably subtle textures:

• Nightography with AI image signal processing (ISP) to improve low light performance, enabling beautiful night portraits
• Works with the wide camera’s 50MP Adaptive Pixel Sensor to enable optical-quality performance at zoom levels from 2x in addition to the optical 3x zoom. AI zoom also provides the enhanced image quality at distances between digital zoom lengths.
• Object-Aware Engine to recognise scenes and optimise colours in Super High Dynamic Range (HDR), ensuring vibrant and lifelike photos and videos

When it is time to edit, Photo Assist features breathe life into ideas. Since its introduction with the Galaxy S24 series devices, Galaxy AI has become invaluable for editing images and expressing creativity:

• Generative Edit reassembles the world through object moving and removal capabilities, allowing more creative freedom.
• Portrait Studio reimagines selfies as cartoons, comics, watercolour paintings, or sketches to add flair to online profiles.
• Edit Suggestions quickly remove pesky flaws, such as reflections, with the press of a button.
• Instant Slow-mo It immortalises every second of life’s important moments in a snap.

Game On with Powerful Performance

The powerful Exynos 2400 series chipset enables an uncompromised gaming experience compatible with cutting-edge features such as Ray Tracing. In the world where every bit of speed and efficiency counts, the Galaxy S24 FE utilises several key features to stay ahead of the competition:

• A 1x larger vapor chamber improves cooling to maintain peak performance for longer durations.
• A bigger 4,700mAh battery allows for long, worry-free gaming sessions.
• A 6.7-inch adaptive Dynamic AMOLED 2X display – the largest display ever used in the FE series – with a up to 120Hz refresh rate provides a smooth and stunning viewing experience,
• Vision Booster optimises colour and contrast for clear and comfortable gaming even in sunlight,

Seamless Galaxy AI Experiences

The Galaxy S24 FE incorporates the same advanced AI experience as the Galaxy S24 series. Designed to enhance work, simplify communication and increase connectivity, Galaxy AI on the S24 FE offers tools that unlock new possibilities:

• Circle to Search with Google satisfies curiosity with unprecedented ease by offering instant search results with just a long press of the home button and circle.
• Interpreter instantly translates in-person conversations, lectures, or any other type of presentations, even when offline.
• Live Translate breaks down communication barriers on phone calls and is now being extended to a selection of popular third-party apps.
• Composer from Samsung Keyboard generates suggested text based on simple keywords for email and supported social media apps.
• Note Assist streamlines the note-taking process and automates formatting and translation. In Samsung Notes, you can get transcription, translation and summarising of voice recordings directly. Texts in PDF files also can be translated and overlaid through PDF overlay translation.

Connecting and Securing the Samsung Galaxy Ecosystem

Every Galaxy AI-enhanced experience becomes even more useful when the Galaxy S24 FE is connected to Samsung’s expansive mobile ecosystem. It seamlessly transfers files, quickly sets up extended displays and effortlessly executes complex creative ideas through intuitive inputs. In this hyper-connected Samsung Galaxy ecosystem, Galaxy S24 FE enables experiences that increase productivity, creativity and efficiency.

Building on the innovative legacy of the S series, the Galaxy S24 FE is fortified with strong security. Samsung Knox, Galaxy’s multi-layer security platform that safeguards critical information and protects against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection.

As a continuation of the S24 series tradition of sustainable design, the Galaxy S24 FE has been made to do more with less when it comes to the planet’s resources. It features a wide variety of recycled materials, including recycled plastics, aluminium, glass and rare earth elements in both internal and external components. It also features seven generations of OS upgrades and seven years of security updates and comes in a packaging box made from 100% recycled paper material.

The Galaxy S24 FE will be available for order starting 03 October 2024, in the Blue, Graphite, Gray, Mint and Yellow colours.

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