An instax^™ that can capture videos and “hand them over” in instax^™ print!
Enjoy a time-travel experience with “Eras Dial^™” effects inspired by various eras!

TOKYO, January 7, 2026 – FUJIFILM Corporation announces the launch of the “instax mini Evo Cinema^™” (mini Evo Cinema), a new model in the instax^™ hybrid instant camera “Evo series”. It will be available in Japan on January 30, 2026.

The “Evo Series” is a hybrid instant camera that allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print, and enjoy an immersive photography experience with a variety of creative effects.
The mini Evo Cinema can capture both still images and videos. It converts captured video data into a QR code^*1 and creates an instax^™ print together with a still image cut out from the video, allowing users to “hand over a video”. By turning videos into instax^™ prints, users can not only preserve memorable moments spent with loved ones in tangible form, but also easily revisit the video anytime via the QR code.
As a new feature, the camera is equipped with the “Eras Dial^™”, which lets users experience effects inspired by different eras.10 “Eras Dial^™” effects are available, including “1960” inspired by 8mm film cameras. Each effect has 10 adjustable levels, offering a total of 100 possible expressions. These effects capture the unique flavor of each era, letting users shoot extraordinary, special videos and still images with a sense of time travel.

The camera features a vertical grip design inspired by Fujifilm’s “FUJICA Single-8”, an 8mm camera introduced in 1965. Its meticulously crafted design and analog operation enhance the enjoyment of shooting and printing.
The dedicated app^*2 allows users to edit videos by combining clips and adding cinematic opening and ending templates, making it possible to create them more special. Furthermore, it features a “Direct Print Function” that lets users turn smartphone images into instax^™ prints.
The mini Evo Cinema is a 3-in-1 camera that not only captures videos and still images but also functions as a smartphone printer.

Fujifilm will continue to expand the world of the instax^™ instant photo system that allows people to enjoy on-the-spot photo printing.

• *1 QR Code is a registered trademark of Denso Wave Incorporated. After printing a instax^™ print with a QR code, it is necessary to upload the video data to the server via the “instax mini Evo^™” app. The download period for video data is two years from the time they are uploaded to the server via the dedicated smartphone app along with the captured images.
• *2 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.

1. Product Name, Release Date, Price

(1) Hybrid Instant Camera “instax mini Evo Cinema^™”

(2) Camera Case for “instax mini Evo Cinema^™”

2. Main Features of the “instax mini Evo Cinema^™”

(1) Capture videos and hand them over as instax^™ prints with QR codes

Capture videos up to 15 seconds long with simple controls—press and hold the shutter button to record, release to pause, and shoot multiple cuts with ease. Recorded videos can be reviewed instantly on the rear monitor, and users can select their favorite scenes to print as instax^™ prints with a QR code for immediate sharing. By scanning the QR code with a smartphone, the video can be replayed with an instax^™ frame or downloaded for easy posting on social media and sharing with friends.

(2) Features various “Eras Dial^™” effects inspired by different eras

Featuring 10 “Eras Dial^™” effects, such as “1960” inspired by 8mm film cameras of the 1960s and “1970”, evoking the texture of color CRT televisions from the 1970s. In addition to visual textures, each effect incorporates subtle details such as noise and tape flutter to recreate the feel of the era. Each effect offers 10 adjustable degree levels, enabling a total of 100 unique expressions. Audio is also processed with “Eras Dial^™” effects, adding distinctive sound characteristics, while certain effects even play nostalgic sounds—such as the whir of film reels—during shooting, creating an immersive experience that feels like stepping back in time.

Example of “Eras Dial^™”

(3) Design that enhances the shooting experience with a vertical Grip and analog feel

The camera body features a classic, premium design in black and gray, adopting a vertical grip style reminiscent of Fujifilm’s “FUJICA Single-8”, the groundbreaking 8mm home movie system launched in 1965 that made everyday video recording accessible to everyone. Details such as the tactile “Eras Dial^™”, which delivers a satisfying click with every turn, and the “Print Lever,” designed to evoke the feel of winding film by hand, add to the analog charm and expand the joy of shooting and printing.
Users can easily shoot while checking the rear monitor or enjoy an immersive experience by attaching the included viewfinder accessory. The grip attachment further improves handling, ensuring stable operation and allowing users to focus on capturing the perfect shot.

(4) Dedicated app for viewing and editing captured videos

The dedicated app allows users to view videos captured with mini Evo Cinema on their smartphones and combine multiple clips to create truly special content. In addition to Bluetooth, Wi-Fi connectivity is supported for faster transfers and the ability to preview and select videos or still images before sending.

• In the gallery, users can browse and edit transferred videos and still images. Multiple clips can be combined into a single video of up to 30 seconds, with cinematic opening and ending templates available for added impact.
• A “Poster Template” feature lets users design instax prints^™ with a movie-poster look by adding titles and text for a personalized touch.
• The “Direct Print” function enables printing of photos and favorite images stored on a smartphone directly with mini Evo Cinema.
  By linking with the dedicated app, mini Evo Cinema serves as a 3-in-1 device—capturing videos and still images while also functioning as a smartphone printer.

3. “instax mini Evo Cinema^™” promotion

The mini Evo Cinema is a hybrid instant camera that not only lets users capture videos and turn them into instax^™ prints, but also offers 10 “Eras Dial^™” effects inspired by different eras, creating an experience that feels like stepping back in time. The promotional tagline “One camera, decades of possibilities” expresses our hope that users capture extraordinary, era-themed scenes as instax^™ prints. The tagline is used online, on social media and at stores to communicate the appeal of the “mini Evo Cinema” to as many people as possible.

About the instax^™ brand

Since its original launch in 1998, the instax^™ series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The instax^™ continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.

The post Fujifilm Launches Hybrid Instant Camera “instax mini Evo Cinema™” appeared first on Tech Scene ZA.

If you’re looking for a fun, easy-to-use instant camera that delivers classic Polaroid-style prints with a modern twist, the Fujifilm Instax Square SQ1 is a top contender. Whether you’re capturing spontaneous moments, documenting your travels, or creating a photo wall of memories, this square-format instant camera offers a perfect balance of style, simplicity, and nostalgia.

Why Choose the Instax Square SQ1?

The Instax SQ1 blends modern design with instant photography’s retro charm. It stands out with its square format—a feature that pays homage to classic Polaroid prints—while offering the reliability and ease-of-use we expect from Fujifilm’s Instax line.

Specs

Design and Usability

One of the best things about the SQ1 is its minimalist and bold aesthetic. Available in three eye-catching colors—Terracotta Orange, Chalk White, and Glacier Blue—the camera looks as good on your shelf as it does in your hand.

It’s built with beginners in mind, thanks to:

• Automatic exposure: No need to adjust settings manually.
• One-touch selfie mode: Great for quick snaps with friends.
• Simple point-and-shoot experience: Perfect for all ages.

Pros and Cons of the Fujifilm Instax SQ1

Pros

• Modern, stylish design
• Larger square prints for more visual impact
• Instant photo gratification
• User-friendly features with no learning curve
• Reliable performance in most lighting conditions

Cons

• Film packs can get expensive over time
• No digital backup – prints only
• Limited manual controls for advanced users

Price and Availability in South Africa (2025)

The Instax Square SQ1 retails for around R2,499 at major South African retailers and online stores. Just keep in mind that film is sold separately, so be sure to factor that into your overall cost.

Is the Instax SQ1 Still Worth It in 2025?

With newer models like the Instax Mini 41 and Instax Evo entering the market, it’s fair to ask whether the SQ1 is still relevant. The answer is yes—especially if you want larger prints and zero-fuss operation. It may lack digital features, but it delivers something many modern devices can’t: tangible, printed memories in seconds.

Final Thoughts

If you’re a:

• Student wanting to document campus life
• Traveler looking to create a photo diary
• Creative soul craving real prints without editing fuss

…the Fujifilm Instax Square SQ1 is a fantastic choice.

Great for:

• Beginners
• Instant photo lovers
• Stylish decor or gifting

Not ideal if you need:

• Digital copies
• Advanced manual settings

The post Fujifilm Instax Square SQ1 Review: Instant Photography Made Stylish and Simple appeared first on Tech Scene ZA.