Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year

Samsung recognised for AI leadership and accelerating adoption

JOHANNESBURG, South Africa – 12 October Month 2025 – Samsung Electronics has announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

Strengthened AI competitiveness across the company’s business divisions
Enhanced customer experiences through unified integration across products
Focused investment in AI-related semiconductors
Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalised AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device, and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognised Efforts in Each Business Division

Mobile

Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
Enhancing customer trust through strengthened privacy and security technologies
Expanding health services through advanced wearables, Samsung Health enhancements, and open

collaboration

Networks

Reinforcing leadership in AI-powered virtualised Radio Access Networks (vRAN) and Open RAN
Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
Leading the technical standardisation of 6G
Enhancing partnerships with customer companies and communicating the sustainability aspects of

Samsung’s network technology

Visual Display

Solidifying global leadership in TVs, soundbars, and gaming monitors
Innovating viewing with rich AI features based on Vision AI
Enhancing The Frame and Art Store services to deliver personalised art TV experiences
Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
Providing differentiated convenience and advanced AI experiences through SmartThings integration
Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Semiconductor

Operating a diverse portfolio across cloud, on-device, and physical AI applications
Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
Continuing development and investment in innovative solutions like CMM-D and HBM
Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility

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