Hisense captures 58% of global volume share for 100inch+ TVs following long-term investment in large-screen display technology

Hisense captures 58% of global volume share for 100inch+ TVs following long-term investment in large-screen display technology

Hisense, a leading brand in global consumer electronics and home appliances, continues to strengthen its leadership in premium display technology. According to Omdia’s latest half-year data, Hisense ranked No. 1 worldwide in shipments of 100-inch and above TVs in the first half of 2025, capturing an impressive 58.0% global volume share. 

This milestone reflects Hisense’s long-term investment in large-screen display technology, much of which is already being produced locally at the company’s Atlantis factory in Cape Town, where up to 1 million TVs are manufactured annually.

As an innovator at the forefront of display technology, Hisense is preparing to unveil its next chapter – RGB-MiniLED. Built on years of research and development, this breakthrough delivers purer colors, ultra-high brightness, and precise contrast, achieving 100% BT.2020 color gamut coverage for truly lifelike images. 

Recognized as the origin of RGB-MiniLED, Hisense continues to set industry benchmarks with world-first achievements such as the 116-inch world’s largest RGB-MiniLED TV, offering audiences a level of scale and cinematic immersion never seen before. Beyond technical performance, RGB-MiniLED is designed to bring users closer to reality, transforming every viewing moment into an emotionally compelling experience.

These innovations will be taking center stage at IFA 2025 in Berlin, where Hisense is to host a media event to unveil its latest breakthroughs in display technology and AI-powered home appliances, sharing a holistic vision for the future of connected and intelligent living.

South Africans will soon experience these innovations first-hand as the brand continues to roll out its premium big-screen models, meeting rising demand for immersive home entertainment.

“South Africa is one of Hisense’s most important markets,” says Luna Nortjie, Deputy General Manager at Hisense SA. “Not only are we producing world-class TVs locally in Atlantis, but we’re also committed to ensuring South Africans enjoy the same access to cutting-edge display technologies that are shaping the future of entertainment globally.”

The Hisense exhibition runs from September 5–9 at Messe Berlin, Hall 23a.