Creator-First networking solutions for fluid studio workflows 

• ProArt Router PRT-BE5000 features dual-band WiFi 7 with throughput of up to 5000Mbps, plus MLO and 4K-QAM 
• Creator-First adaptive QoE automatically prioritizes creator traffic in real time, keeping workflows efficient
• Creator-centric design pairs sleek, minimalist chassis with the ProArt Router Control Center UI, enabling clean, professional studio setups
• ProArt Switch PQG-U1080 features eight 2.5G RJ45 ports and two 10G SFP+ ports for rapid file transfers, streaming, and storage using existing CAT5e cables 

TAIPEI, Taiwan, April 7, 2026 — ASUS today announced the ProArt Router PRT-BE5000 and ProArt Switch PQG-U1080, introducing networking solutions into the ProArt family of Creator-First devices designed for modern studios. Joining the existing ProArt lineup of laptops, displays, graphics cards, motherboards, and other creator-focused products, these new devices help build a more complete studio infrastructure for creators. Combining dual-band WiFi 7 connectivity, intelligent traffic prioritization, and high-speed multi-gigabit wired expansion, the ProArt Router PRT-BE5000 and ProArt Switch PQG-U1080 enable quick file transfers, cloud collaboration, and stable connections across multiple creative devices.

ProArt Router PRT-BE5000

ProArt Switch PQG-U1080

Creator-First networking with intelligent traffic prioritization 

The ProArt Router PRT-BE5000 delivers dual-band WiFi 7 with throughput performance of up to 5000Mbps plus Multi-Link Operation (MLO), and dual 2.5G WAN/LAN connectivity for flexible, high-speed wired connections. Creator-First adaptive QoE intelligently prioritizes creative traffic in real time, helping to ensure fast file transfers, smooth cloud collaboration, and streaming across connected devices, in harmony with other network activity. ASUS Smart Home Master software further simplifies network segmentation through dedicated SSIDs for IoT devices and VPN connections, enabling more intuitive management across studio and personal environments. 

Flexible wired expansion for studio connectivity 

The ProArt Switch PQG-U1080 extends wired connectivity with eight 2.5G RJ45 ports and two 10G SFP+ ports, supporting high-speed connections for workstations, NAS systems, WiFi 7 access points, and other bandwidth-intensive devices. Designed for flexible deployment, it supports desktop placement, table-leg mounting, and magnetic attachment, enabling clean integration into a wide range of studio environments. 

Unified connectivity across the creative workspace 

Pairing the ProArt Router PRT-BE5000 with the ProArt Switch PQG-U1080 creates a comprehensive networking solution for creator studios, combining intelligent wireless traffic prioritization with expandable multi-gigabit wired connectivity. The setup enables stable connections across workstations, NAS systems, and other connected creative devices, helping streamline file transfers and collaboration in demanding multi-device environments. It also expands the ProArt ecosystem into networking, providing creators with a more integrated and scalable studio infrastructure. 

ProArt Router PRT-BE5000

Specifications[i]

ASUS ProArt Router PRT-BE5000 

ASUS ProArt Switch PQG-U1080 

[i] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com 

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The Smart City Summit & Expo / Net-Zero City Expo 2026 showcased practical AI applications in urban environments, demonstrating the shift from concept to real-world implementation. At the AI City Pavilion, a world’s first, ASUS presented its “AI City” vision, introducing an integrated five-layer architecture that connects infrastructure, platforms, and applications into a deployable ecosystem for cities.

Through the exhibition and the AI City International Forum, ASUS convened global stakeholders from industry, government, and academia – driving the exchange of perspectives and exploration of pathways from pilot projects to city-wide deployment.

To deepen these discussions, ASUS executives elaborated on the practical implementation of AI City concepts. They shared insights on governance models, sustainability strategies, and sovereign AI models, and how these elements support scalable urban transformation.

ASUS Hosts AI CITY International Forum in Taiwan

Shaping the Next Phase of AI-Driven Cities

Building on the forum’s discussions, several key themes emerged, underscoring how ASUS is helping to define the next phase of urban innovation. Samson Hu, ASUS Co-CEO and Chairman of Taiwan Smart City Solutions Alliance (TSSA), emphasized the evolution toward AI City represents more than a technological shift—it signals a transformation in how cities operate, make decisions, and scale intelligence across systems. AI is truly empowering smart cities to make a meaningful impact on the daily lives of their citizens. Furthermore, the shift to predictive governance, sovereign AI, and scalable deployment models signals a broader move toward more resilient, autonomous, and globally adaptable urban frameworks.

AI is turning smart city models into more intelligent, autonomous systems. This shift is enabled by advances in AI and by the holistic integration of these technologies across infrastructure, platforms, and applications. At the same time, ecosystem collaboration—especially leveraging Taiwan’s ICT and semiconductor strengths—strengthens ASUS’s ability to deliver complete, deployable AI City solutions globally.

Key takeaways include:

• Strategic planning with AI: AI enables cities to stop just reacting and start planning ahead, making better decisions across transit, health, energy, and safety.
• City-run AI as the brain: When cities control their own data, computers, and AI, they stay safer, keep their rules, and can manage things in their own way.
• From components to full AI City systems: With support from Taiwan, ASUS develops modular, scalable systems that enable cities to adopt AI incrementally while ensuring security and adaptability for diverse global needs.

Sovereign AI for Cities: A Reference Stack from Compute to Curbside

During his speech at the Summit, Peter Wu, CEO of ASUS Cloud and Taiwan AI Cloud, highlighted sovereign AI as a foundational enabler for AI-driven cities. He emphasized that as cities increasingly rely on AI for critical operations, maintaining control over data, infrastructure, and models is essential to ensuring security, autonomy, and long-term scalability. Sovereign AI is not only a technological approach but also a strategic framework that allows cities to innovate while preserving governance over their digital assets.

As a pathway to achieving this, Peter introduced a five-layer architecture for AI City development that helps cities move systematically from basic infrastructure to real-world applications. The framework includes sovereign computing, local model development, platform integration, application deployment, and innovation ecosystems. Together, these layers provide cities with a blueprint from proof-of-concept to operational AI environments.

Localizing computing and AI models was also emphasized, as keeping data within jurisdictional boundaries enables advanced AI while meeting local requirements. For example, Taiwan AI Cloud demonstrates how supercomputing, local-language models, and integrated platforms help cities build secure, hybrid AI environments that support transportation, public safety, energy management, and citizen services.

Key takeaways for city sovereign AI include:

• A layered architecture for scalable AI Cities: The five-layer framework—spanning sovereign compute, sovereign models, platforms, applications, and innovation—provides a structured pathway for cities to evolve from pilot projects to large-scale deployments.
• Local-first approach to computing and models: Deploying localized infrastructure and regionally trained models enables cities to meet data governance requirements while still leveraging advanced AI capabilities.
• End-to-end integration from infrastructure to applications: A unified ecosystem that connects supercomputing resources, AI platforms, and real-world applications allows cities to operationalize AI across domains efficiently.
• Ecosystem-driven innovation: Collaboration between government, industry, and AI partners plays a critical role in accelerating AI adoption, fostering new use cases, and enabling cities to continuously evolve their digital capabilities.

ASUS Group Initiates AI City with Whole City Export Model Mapping Out a New Smart City Blueprint

From Smart to Sustainable: How Cities Turn Intelligence into Impact

Also during the Summit, Albert Chang, Corporate Vice President and Co-General Manager of the ASUS AIoT Solution Business Group, explained how cities can turn intelligence into measurable sustainability. As urbanization accelerates, cities face climate and resource challenges. Digital infrastructure must go beyond convenience to directly support net-zero goals.

Cities operate across layered digital systems, but fragmentation among sensors, platforms, and dashboards persists. Without integration, data is disconnected, insights are delayed, and risks may only be found after failures occur. A unified data foundation is needed to provide real-time visibility, actionable intelligence, and predictive decisions.

For ASUS, sustainability is not an add-on, but a core principle of intelligent systems from the start. Integrating data from transportation, energy, water, and buildings helps cities shift from reactive to proactive governance, improving efficiency and resilience.

Key takeaways:

• From Data Silos to Shared Intelligence: Sharing data across city technology helps turn raw numbers into useful facts, making it easier for city workers to see what’s happening, work together, and make better choices.
• From Reactive Operations to Predictive Management: With AI and data, cities can go from simply looking back at problems to predicting what might happen, enabling them to prevent issues and better manage resources and city activities.
• Turning Data and AI into Measurable Impact: Using both data and AI together means cities get a steady stream of facts that lead to smart actions, enabling them to save energy, cut pollution, and keep people safer.
• Proven AI Use Cases Across Global Cities: Real AI deployments in places like Europe, Japan, and Taiwan—such as safety cameras and tech to keep buses on time—demonstrate that cities can address urban challenges with the right implementation.

Vice-President Bi-khim Hsiao and the AI City Partnership at the launch ceremony

The Road Forward for AI Cities

Moving forward, progress will depend on how effectively different stakeholders align. Governments, industry partners, and technology providers each contribute to the design of infrastructure, the establishment of standards, and the deployment of solutions at scale. ASUS’s approach reflects this reality, combining technological capabilities with ecosystem partnerships to support implementations that can grow beyond individual projects and evolve into citywide systems over time.

As these efforts continue to evolve, the emphasis will remain on solutions that are practical, scalable, and adaptable—supporting cities that are more connected, more resilient, and better prepared for what lies ahead.

Explore more about AI cities and ASUS initiatives here: AI City: The Next Stage in the Evolution of Smart Cities

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These killer gaming laptops feature brand new high-performance chips and signature ROG Strix style

• Elite performance for every arena: Intel® Core™ Ultra 9 290HX Plus processor and up to GeForce RTX™ 5080 Laptop GPU for incredible gaming performance
• ROG Nebula Displays and more: G16 and G18 boast the latest ROG technology and classic ROG styling
• The ROG Strix SCAR 18 is also coming soon: Flagship ROG gaming laptop will release in Q2 2026 with details to come

TAIPEI, Taiwan, March 17, 2026 – ASUS Republic of Gamers (ROG) is proud to launch the 2026 ROG Strix G16 and Strix G18, two incredible gaming laptops featuring the latest hardware and technology to deliver incredible performance to gamers everywhere. Boasting the all-new Intel® Core™ Ultra 9 290HX Plus processor and up to an NVIDIA® GeForce RTX™ 5080 Laptop GPU, these machines are built from the ground up for enthusiast gamers. Both the ROG Strix G16 and G18 feature the latest ROG displays, cooling, and tool-less chassis designs that allow gamers to seamlessly upgrade critical components. Later this year, the flagship ROG Strix SCAR 18 will also be unveiled, delivering flagship performance in an incredibly sleek ROG chassis.

Elite performance for every arena

The 2026 Strix G16 and G18 gaming laptops are engineered for players and creators who demand uncompromising performance across competitive esports titles, visually rich AAA games, and intensive content‑creation workflows. Both models feature the latest Intel Core Ultra 9 290HX Plus processor, delivering exceptional multi‑threaded power and next‑generation AI capabilities.

Paired with up to an NVIDIA GeForce RTX 5080 Laptop GPU, the new Strix G series provides the horsepower needed for high‑refresh gameplay, advanced ray‑traced graphics, and GPU‑accelerated creative applications. With incredible performance at native resolution, and even higher framerates possible with DLSS 4 and Multi-Frame Generation, the ROG Strix G16 and G18 are the perfect machines for any enthusiast gamer.

ROG Nebula Displays and more

The Strix G16 features a 2.5K 300Hz ROG Nebula Display, an upgrade from 240Hz in the previous generation, delivering ultrafast response times ideal for competitive shooters and fast‑paced action games. The larger Strix G18 boasts a 2.5K 240Hz ROG Nebula HDR Display, for the first time ever featuring Mini LED technology. This panel achieves an incredible 1600 nits of peak brightness, offering deeper contrast and stunning HDR clarity for immersive gaming and content creation. Both panels incorporate ACR (Anti‑Reflection) technology, ensuring consistent visibility in varied lighting conditions. ACR also helps to maintain color accuracy when the panel is viewed from off-angles, ensuring that your games and content will always look their best.

To sustain peak performance from these machine’s flagship CPUs and GPUs, both systems leverage the latest ROG Intelligent Cooling innovations. This includes Tri‑Fan Technology, a full vapor‑chamber cooling solution, and a sandwiched heatsink design, collectively engineered to maximize thermal efficiency and maintain stable high FPS. With this comprehensive thermal solution, both the Strix G16 and Strix G18 can operate at peak performance for longer than ever, unlocking the true potential of the hardware inside.

The 2026 ROG Strix G16 and G18 also feature a redesigned chassis that emphasizes user‑driven functionality with tool‑less access. These laptops come apart with just a few spring-loaded tabs, allowing for easy access to critical internal components like the SSD and RAM modules without having to fuss with tiny screws or plastic clips. The SSD bays even support the Q‑Latch system, making upgrading effortless. These are the perfect machines for gamers that like to tinker and upgrade their hardware over time.

These redesigned chassis also boast the latest full‑surround RGB lighting array and of course the bold Strix aesthetic, underscoring the lineup’s commitment to personalization and style.

The 2026 ROG Strix SCAR 18 is also coming soon

For those who want to take the next step beyond the performance offered by the Strix G16 and G18, the upcoming Strix SCAR 18 is designed as the ultimate upgrade path, and features the latest Intel Core Ultra 9 290HX Plus processor. While the new Strix G series delivers exceptional power for competitive esports, AAA gaming, and content creation, the SCAR 18 raises the ceiling even higher with a platform built for users who refuse to compromise.

This next‑generation flagship model will support the highest GPU configurations, with options reaching up to the NVIDIA GeForce RTX 5090 Laptop GPU. The SCAR 18 also boasts a much higher total system TDP than the 2025 model, allowing the machine to fully stretch its legs like never before. With incredible graphics performance, enhanced ray‑tracing capabilities, and next‑level AI acceleration, the SCAR 18 is engineered to push the limit further than any Strix device before it.

Additional specifications and availability details will be announced in the coming months. The SCAR 18 is poised to become the top choice for gamers and creators seeking the most advanced laptop hardware in the Strix lineup.

2026 ROG Strix G16, 18 (2025) G615, G815

SPECIFICATIONS[i]

2026 ROG Strix G16 (G615)

2026 ROG Strix G18 (G815)

[i] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com

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Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use

SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”
 

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select²is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor¹¹, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improvedNightography¹², capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³ 

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lenscaptures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
 

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance¹⁴, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 
 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault²⁰, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value

Specs Table

Specification Table

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Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the BT.2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE¹, this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby⁷

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

[2] Experience may vary depending on the content and environment.

[3] Viewing experience may vary according to types of content and format.

[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, 5.

[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

[6] Features and spec may vary by region.

⁷ Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

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Johannesburg, South Africa, 17^th March 2026 — ASUSRepublic of Gamers (ROG) today announced a global campaign to kick off its 20^th anniversary celebration. From March 2 to April 13, ROG invites fans worldwide to celebrate by sharing content on social media and submitting their Dare-to-ROG stories via short-form videos.

In 2006, a group of passionate ASUS engineers joined forces to build incredible products for gamers like themselves. Out of their work, the Republic of Gamers was born. The shared love for gaming is — and always will be — the core spirit of ROG. Since then, ROG has armed gamers with high-tech PC gear crafted with vanguard spirit, dominant performance, and unmistakable attitude. The mission has never changed: to make the most powerful weapons on the battlefield for every gamer around the world.

To mark this milestone, ROG encourages fans of all levels to share their personal journeys with ROG and participate in a series of activities designed to recognize the passion that has defined the Republic over the past two decades.

How South African fans can enter:

CREATE YOUR STORY- Create a video/reel showcasing your ROG story. Share how big of an ROG fan you are—whether it’s your gaming journey, your setup, your favorite ROG gear, or how ROG helps you play, create, or compete. Creativity is encouraged.

SHARE IT- Post on Facebook, Instagram, or TikTok with: #ROGHomecoming, #ROG20thAnniversary #ROGZA #ROGMegaFans

Tag ASUS Republic of Gamers (ZA) + 1 friend
SUBMIT & CELEBRATE– Submit your video or photo link on Discord to earn bonus Elite Points.

Find out more information here: ROG 20^th Anniversary

KEY POINTS

• ROG invites gamers to share their favorite ROG moments through the years, whether they’re long-time mega fans or new to the Republic
• Fans can submit their Dare-to-ROG video stories for a chance to win a trip to Taiwan to visit ASUS ROG HQ and attend Computex, along with a special edition motherboard
• For a chance to win ROG products and ROG Elite points, create images to celebrate the 20th anniversary of ROG, create an AI-enhanced gamer avatar, or join ROG Elite
• Full campaign runs from March 2–April 13; entry submission period is March 2–29; and voting for the best Dare-to-ROG stories is from April 6–13

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TAIPEI (March 17, 2026) Acer today announced refreshed Predator Helios Neo series gaming laptops equipped with the latest Intel Core Ultra 200HX Plus series processors and up to an NVIDIA GeForce RTX 5080 Laptop GPU, bringing the latest performance capabilities to gaming enthusiasts across a range of form factors and display options.

The new Intel Core Ultra 200HX Plus series processors power a new class of gaming laptops with significant performance gains over the previous generation. These devices are built for split-second responsiveness, rock-solid FPS, smart tuning, and battery life that keeps players locked in across an extensive selection of games and apps.

Powered by NVIDIA Blackwell, NVIDIA GeForce RTX 50 Series Laptop GPUs bring game-changing capabilities to gamers and creators. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Multiply performance with NVIDIA DLSS 4.5 and generate images at unprecedented speed.

Predator Helios Neo 16S AI

The Predator Helios Neo 16S AI (PHN16S-I71) is the slim option in the lineup, designed to offer portability for gamers who need to compete on the go. Housed in a chassis starting at under 18.9 mm thin, the device offers up to an Intel Core Ultra 9 processor 290HX Plus and up to an NVIDIA GeForce RTX 5080 Laptop GPU. An OLED HDR display offers a blazing-fast 240 Hz refresh rate, WQXGA resolution, and a 1 ms response time for ultra-smooth visuals and instant reactions, backed by Calman Verified 100% DCI-P3 color accuracy. To supply maximum cooling, the device is equipped with a Predator AeroBlade 3D Fan and liquid metal thermal grease.

Predator Helios Neo 16 AI

The Predator Helios Neo 16 AI (PHN16-I71) brings desktop-class performance and feature-rich AI gaming to a 16-inch form factor. It is powered by up to an Intel Core Ultra 9 processor 290HX Plus and up to an NVIDIA GeForce RTX 5080 Laptop GPU. Its standout feature is an OLED HDR display with a 1 ms response time, WQXGA resolution, and Calman Verified color accuracy with 100% DCI-P3 coverage, delivering blistering speeds and bringing gaming worlds to life in lucid detail. For optimized heat dissipation, the device features the Predator AeroBlade 3D Fan, liquid metal thermal grease, and vector heat pipes. For connectivity, Intel Killer Ethernet E3100 enables fast, stable, and intelligently prioritized network performance — ideal for gaming and streaming — while Thunderbolt 4 delivers ultra-fast data transfer.

Predator Helios Neo 18 AI

The Predator Helios Neo 18 AI (PHN18-I71) is the 18-inch counterpart, offering up to an Intel Core Ultra 9 processor 290HX Plus and up to an NVIDIA GeForce RTX 5080 Laptop GPU. Along with a 240 Hz refresh rate and 100% DCI-P3 coverage, the device’s WQXGA display offers the new Ambient Contrast Ratio (ACR) film, which reduces glare and enhances contrast for vivid imagery and clear details — even in bright environments. To sustain top performance, the device is equipped with a Predator AeroBlade 3D Fan, liquid metal thermal grease, and vector heat pipes for efficient cooling power.

The three new Predator Helios Neo gaming laptops also offer several advanced AI features. In addition to real-time control over performance modes and fan speeds, PredatorSense enables gamers to personalize their device with a 4-zone RGB backlit keyboard and illuminated cover logo. For seamless co-op gaming and livestreaming, Acer PurifiedVoice and PurifiedView utilize AI to reduce background noise and improve video quality, while the smart hub of AI tools in Acer Intelligence Space^[2] includes Game Assistant for aiming support in first-person shooter games and ProCam to auto-capture key gameplay moments.

​Availability

The Predator Helios Neo 16S AI (PHN16S-I71) will be available in North America from July 2026; in EMEA from June 2026; and in Australia from July 2026.

The Predator Helios Neo 16 AI (PHN16-I71) will be available in North America from July 2026; in EMEA from June 2026; and in Australia from June 2026.

The Predator Helios Neo 18 AI (PHN18-I71) will be available in North America from July 2026; in EMEA from June 2026; and in Australia from July 2026.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

Specifications

© Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.
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^{[i] Specifications may vary depending on model and region. All models subject to availability.}

^{[ii] Features and availability of Acer Intelligence Space (AIS) vary by model and region. Some functions require an active internet connection, supported hardware (such as an NPU or specific GPU), and future software updates. Performance may vary depending on system configuration.}

The post Acer Refreshes Predator Helios Neo Gaming Laptops with Latest-Gen CPUs and GPUs for Desktop-Class Performance appeared first on Tech Scene ZA.

• The Acer TravelMate P4 14 AI, TravelMate P4 Spin 14 AI, TravelMate P2 16 AI, and TravelMate P2 14 AI business laptops empower organizations of all sizes to deploy AI on up to the latest Intel Core Ultra Series 3 processors with Intel vPro, enabling on-device AI experiences on Windows 11 Copilot+ PCs and with Acer AI solutions.
• The four new TravelMate models offer AI-ready performance; connected productivity with Wi‑Fi 7, Thunderbolt 4, and Acer smart videoconferencing tools; and Intel vPro options to simplify fleet management and deliver enterprise-grade security.
• Featuring a sleek, lightweight aluminum chassis, the TravelMate P4 Spin 14 AI offers the versatility of a convertible device, while the TravelMate P4 14 AI delivers the same premium portability in a stylish clamshell design.
• The clamshell 14-inch TravelMate P2 14 AI and the 16-inch TravelMate P2 16 AI provide a full suite of business-ready features designed to boost workforce productivity and operational efficiency with long-lasting battery life.

MILAN (March 10, 2026) Acer today unveiled a new lineup of TravelMate Copilot+ PCs that empower organizations of all sizes to unleash the full potential of AI. The new TravelMate P4 14 AI, TravelMate P4 Spin 14 AI, TravelMate P2 16 AI, and TravelMate P2 14 AI business laptops are powered by up to the latest Intel Core Ultra Series 3 processors with Intel vPro^[1][2], delivering real-world performance, long battery life, enterprise-grade security, and simplified manageability.

From SMBs to the public sector, the new lineup delivers a combination of performance, productivity, and security. The devices also represent the first Copilot+ PCs in the TravelMate P4 and P2 series, underscoring Acer’s commitment to offering a robust commercial portfolio of AI-ready devices^[3].

James Lin, General Manager, Notebooks, Acer Inc., remarked: “As IT and operations departments across sectors explore how AI can help their organization, Acer is committed to offering a dedicated product portfolio and leveraging our commercial expertise to accelerate AI transformation in the way that is right for them. To accomplish this, Acer’s new TravelMate Copilot+ PCs are purpose-built for AI-powered performance, streamlined productivity, and multilayered enterprise-grade security.”

Jen Larson, General Manager, Commercial Client Segments, Intel, commented: “This new Acer TravelMate lineup leverages Intel’s most advanced Intel Core Ultra Series 3 processors with Intel vPro to offer commercial PC experiences that are purpose-built for business, not repurposed for it. Crafted for real-world performance, the new platform delivers enterprise-grade security for PCs, simplified IT management, and optimized diagnostics and AI-enhanced support features right out of the box, ready for businesses to scale across the fleet, and into the future.”

Delivering Performance, Productivity, and Security to Modern Businesses

Top performance of enterprise technology, synchronized across departments, is a prerequisite for modern businesses staying ahead. Powered by up to Intel Core Ultra Series 3 processors with Intel vPro, the new TravelMate business laptops deliver advanced on‑device AI capabilities that accelerate AI‑driven workflows while providing fast, stable, and quiet performance, along with long-lasting battery life in a thin and lightweight chassis.

IT decision-makers seek AI tools that drive productivity without disrupting established team dynamics or ecosystems. Teams at every level are prioritizing the elimination of low-value, repetitive tasks to unlock time for creative problem-solving. To cater to everyone, the new lineup leverages the innovation and efficiency of Windows 11 Copilot+ PC experiences, including intelligent tools that save time and reduce friction in everyday work. To accommodate working even in less-than-ideal environments, AI-enhanced features like Acer PurifiedVoice with AI noise reduction and Acer PurifiedView ensure clearer audio and video. Workers also have greater mobile working range with fast charging capabilities^[4] via Thunderbolt 4 and TravelMateSense for optimizing battery usage, while the speed of Wi-Fi 7 and Bluetooth 5.4 facilitate collaboration and real-time file sharing.

To maintain stakeholder trust and uphold their reputations, modern businesses must also ensure uncompromising security. Every Copilot+ PC is a Secured-core PC, offering the highest level of Windows protection across hardware, firmware, and the operating system. For safeguarding data and devices, the new laptops feature a comprehensive suite of stringent protections — including Acer’s new Chassis Intrusion Alarm, an optional feature that notifies a user if their device casing was opened without authorization. The lineup also offers a discrete Trusted Platform Module, fingerprint sensor, built‑in camera shutter, and Kensington Nano lock.

The new TravelMate laptops are further equipped with Commercial BIOS and the complementary Acer Office Manager (AOM), delivering efficient fleet management and reliable performance for small and medium-sized businesses that need to manage remote devices effortlessly, even with limited IT support. Certified according to the MILSTD 810H military grade standard, the new devices are engineered to endure the demands of frequent travel and dynamic, complex work environments. They are also available in TCO^[5] certified models, supporting organizations in meeting their sustainability goals.

Unlocking Limitless Productivity with Acer TravelMate P4 Spin 14 AI and TravelMate P4 14 AI

Housed in a sleek aluminum chassis, the TravelMate P4 Spin 14 AI (TMP414RN-76, TMP414RN-56, TMP414RN-76-TCO, TMP414RN-56-TCO) and TravelMate P4 14 AI (TMP414-76-TCO, TMP414-56-TCO, TMP414-56, TMP414-76) are thinner and lighter than the previous generation, offering a distinctive balance of performance, power efficiency, and portability. To cater to various types of work, both models offer stunning visuals on either a WUXGA or a 3K (WQXGA+, 2880×1800 and 100% sRGB coverage) display. Each screen’s 16:10 aspect ratio provides expanded vertical workspace for boosting productivity, further enhanced by support for multiple 4K external displays through dual USB‑C ports and an HDMI port.

The 360-degree convertible TravelMate P4 Spin 14 AI offers a touchscreen and includes a garaged stylus, bringing the intuitive workflows of a tablet experience to creative work and collaboration. As light as 1.19 kg^[6], the clamshell TravelMate P4 14 AI boosts AI-powered productivity in an ultraportable design ideal for frequent business travelers and hybrid workers seeking the perfect blend of performance and lightweight mobility. Both models come with a built-in fingerprint sensor and backlit keyboard.

Empowering Workforces with AI‑Ready Business Laptops: Acer TravelMate P2 16 AI and TravelMate P2 14 AI
​Built for productivity anywhere, the TravelMate P2 16 AI (TMP216-52, TMP216-72, TMP216-52-TCO, TMP216-72-TCO) and TravelMate P2 14 AI (TMP214-57, TMP214-57-TCO, TMP214-77, TMP214-77-TCO) stand out for offering high-performance experiences unique to Copilot+ PCs while maintaining long-lasting battery life. Rapid fast‑charging technology fills the battery to up to 80% in just an hour, or 50% in 30 minutes, and a 16:10 WUXGA IPS display with narrow bezels offers crisp, clear visuals with greater power efficiency. The TravelMate P2 16 AI offers the additional screen real estate of a 16‑inch panel, making it ideal for creators and professionals creating content, multitasking, or handling data‑heavy workloads.

For organizations supporting remote work from virtually anywhere, optional LTE connectivity on both models ensures continuous online access beyond Wi‑Fi coverage, and a fingerprint sensor and backlit keyboard are also available as add-ons.

Availability

The TravelMate P4 14 AI will be available in North America from June 2026; in EMEA from June 2026; and in Australia from May 2026.

The TravelMate P4 Spin 14 AI will be available in North America from June 2026; in EMEA from June 2026; and in Australia from May 2026.

The TravelMate P2 16 AI will be available in North America from June 2026; in EMEA from June 2026; and in Australia from May 2026.

The TravelMate P2 14 AI will be available in North America from June 2026; in EMEA from May 2026; and in Australia from May 2026.

Exact specifications, prices, and availability will vary by region. To learn more about availability, product specifications and prices in specific markets, please contact your nearest Acer office via www.acer.com.

Specifications

The post Acer Debuts First TravelMate P4 & P2 Copilot+ PCs Featuring Intel Core Ultra Series 3 Processors with Intel vPro appeared first on Tech Scene ZA.

As the world of technology evolves and brings more smart-home options, consumers are no longer just choosing products, they are choosing ecosystems. The real value lies not in individual features, but in how seamlessly everything works together. That is where Samsung stands apart.

Built on four powerful pillars – Bespoke AI¹, SmartThings², Knox Security³, and Reliability – the Samsung mission is to simplify everyday life, protect what matters most and evolve alongside the people who use it. This is technology with purpose.

Bespoke AI: Intelligence That Learns Your Habits

Bespoke AI is about technology that adapts to your life. Instead of generic automation, Samsung’s Artificial Intelligence (AI) remembers your habits, preferences, and routines to make daily life more intuitive, efficient, and personal.

Laundry becomes just as effortless. A Samsung washing machine automatically detects fabric types⁴ and dirt levels, adjusting water, time and temperature in real time. This is AI with a purpose: reducing decisions, saving time⁵ and delivering comfort without complexity.

SmartThings²: A Home That Works as One

A truly smart home is not a collection of disconnected devices, but a coordinated system that works quietly in the background. SmartThings² is the engine that makes this possible. SmartThings² gives users a single, intuitive hub to control lighting, appliances, TVs, smart locks and cameras⁶. Setup is simple, and routines can be tailored to real-life habits, whether it’s morning wake-up scenes or bedtime security checks.

In real life, this means meaningful control. With SmartThings, a family learns how much energy and water their washing cycles consume. A pet owner can check live camera feeds at work and adjust a smart feeder remotely to keep their dog happy and on schedule with meals. That is connected living that feels natural and not technical.

Imagine you’re at a store, deciding what to cook for dinner, but you can’t recall the ingredients already in your fridge. With SmartThings, you can easily View Inside⁷ for contents in your Bespoke AI Side-by-Side Refrigerator Family Hub to check what you have on hand.

Knox Security³: Protection Built Into Every Layer

Smart living works better when it’s secure. That is why Samsung embeds protection directly into the core of its devices with Samsung Knox.

Unlike add-on security apps, Knox operates at both the hardware and software levels, guarding personal data, biometrics, payments and even smart-home commands. And this protection is designed to safeguard users.

A parent makes quick grocery payments using Samsung Wallet, confident that sensitive financial details remain encrypted and protected. A professional uses Knox Workspace to separate work data from personal apps on the same device, ensuring privacy and compliance without carrying two phones. Even connected home devices benefit, with cameras, sensors and locks protected from unauthorised access, making security a foundation.

Reliability: Technology That Can Last

True value over time comes from trust. Samsung’s focus on long-term reliability means its products are designed not only to perform today, but to deliver consistently for years.

Appliances undergo rigorous durability testing, while smartphones, TVs and home devices receive long-term software update commitments that keep them secure and capable long after purchase. A strong service and support network ensures help is available when it’s needed.

This reliability is evident when, for instance, a family uses their Samsung washing machine for years with minimal maintenance, thanks to durable internal components and self-cleaning systems. And with an industry-leading 20-year warranty⁸ on the digital inverter compressor in many appliances, peace of mind is built in from day one.

What makes Samsung the ideal choice isn’t just the power of its individual products. It’s how everything connects and strengthens the overall experience. Bespoke AI makes devices smarter. SmartThings makes homes more intuitive. Knox keeps your data safe. Reliability and peace of mind with a leading warranty.

The post Why Samsung: A Smart, Secure Ecosystem Built for Everyday Life appeared first on Tech Scene ZA.

Apple’s all-new MacBook features a durable aluminum design, a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life — all for the breakthrough starting price of just $599

CUPERTINO, CALIFORNIA Apple today unveiled MacBook Neo, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina display brings websites, photos, videos, and apps to life with high resolution and brightness, and support for 1 billion colors. Powered by A18 Pro, MacBook Neo can fly through everyday tasks, from browsing the web and streaming content, to editing photos, exploring creative hobbies, or using AI capabilities across apps. In fact, it’s up to 50 percent faster for everyday tasks like web browsing,¹ and up to 3x faster when running on-device AI workloads like applying advanced effects to photos,² compared to the bestselling PC with the latest shipping Intel Core Ultra 5. Providing up to 16 hours of battery life, MacBook Neo allows users to go all day on a single charge.³ A 1080p FaceTime HD camera and dual mics make it easy to look and sound great, and the dual side-firing speakers with Spatial Audio deliver crisp, immersive sound. MacBook Neo also features Apple’s renowned Magic Keyboard for comfortable and precise typing, and a large Multi-Touch trackpad with support for intuitive gestures, enabling smooth and precise control. Completing the MacBook Neo experience is macOS Tahoe, with powerful built-in apps like Messages, Pages, Calendar, and Safari; seamless integration with iPhone; Apple Intelligence; as well as broad compatibility with third-party apps. And starting at just $599 and $499 for education, MacBook Neo is Apple’s most affordable laptop ever, providing an unprecedented combination of quality and value. MacBook Neo is available to pre-order starting today, with availability beginning Wednesday, March 11.

“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it.”

MacBook Neo provides an unmatched combination of quality and affordability for students, families, small business owners, new Mac users, and more.

Beautiful and Durable Aluminum Design

MacBook Neo features a beautifully crafted aluminum design that’s built to last. With its soft, rounded corners, MacBook Neo looks elegant while feeling solid and comfortable to hold. At just 2.7 pounds, it’s also easy to carry in a backpack or handbag. Bringing a fun touch of personality and style to everyday computing, MacBook Neo comes in a spectrum of four gorgeous colors: blush, indigo, silver, and citrus. These colors extend to the Magic Keyboard in lighter shades and new wallpapers, creating a cohesive design aesthetic and making MacBook Neo the most colorful MacBook yet.

• A fanned-out array of MacBook Neo models in its four colors: silver, blush, citrus, and indigo.
• MacBook Neo in blush.
• MacBook Neo in indigo.
• MacBook Neo in silver.
• MacBook Neo in citrus.

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Stunning 13-Inch Liquid Retina Display

A gorgeous 13-inch Liquid Retina display features a 2408-by-1506 resolution, 500 nits of brightness, and support for 1 billion colors, bringing to life sharp, crystal-clear text and vibrant images. The display is both brighter and higher in resolution than most PC laptops in this price range, putting it in a class of its own. Finally, an anti-reflective coating provides a comfortable viewing experience in a variety of lighting conditions, allowing users to watch movies, edit photos, or take video calls from anywhere.

Apple Silicon-Powered Performance

At the heart of MacBook Neo is A18 Pro, enabling users to power through things they do every day, like browsing the web, creating documents, streaming content, editing photos, and taking advantage of AI. Users can seamlessly work between their favorite apps, like Messages, WhatsApp, Canva, Excel, Safari, and more. MacBook Neo with A18 Pro is up to 50 percent faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5.¹ And for more demanding activities, it’s up to 3x faster for on-device AI workloads² and up to 2x faster for tasks like photo editing.⁴ The integrated 5-core GPU brings graphics to life while playing action-packed games or exploring creative hobbies. And a 16-core Neural Engine supports fast on-device Apple Intelligence features and everyday AI tasks like summarizing notes in Bear or using the Clean Up tool in the Photos app, while ensuring user data stays private and secure. MacBook Neo is also fanless, so it runs completely silent.

• A user creates a presentation titled “Sticky Science” on their blush MacBook Neo.
• A user answers emails and browses the web on their citrus MacBook Neo.
• A person uses ChatGPT and Canva on their blush MacBook Neo.
• A person multitasks between apps on their indigo MacBook Neo.

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All-Day Battery Life

Thanks to the incredible power efficiency of Apple silicon, MacBook Neo delivers up to 16 hours of battery life on a single charge.³ This makes it a perfect on-the-go companion for work or play, from the classroom to the coffee shop, and everywhere in between.

• A student uses their citrus MacBook Neo in a classroom setting.
• A person lounges in bed using MacBook Neo while listening to music on AirPods Max.
• A person uses their silver MacBook Neo in an auditorium-like setting.
• A person in textile studio works on MacBook Neo.

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Magic Keyboard and New Multi-Touch Trackpad

MacBook Neo features Apple’s much-loved Magic Keyboard, which provides a comfortable, precise typing experience, while a large Multi-Touch trackpad lets users click, scroll, swipe, and pinch anywhere on its surface. The MacBook Neo model with Touch ID enables easy, quick, and secure login authentication, and the ability to conveniently authorize purchases using Apple Pay.

1080p Camera; Dual Speakers and Mics

The 1080p FaceTime HD camera on MacBook Neo has optimized image processing to deliver vibrant video calls. Dual mics with directional beamforming are designed to reduce background noise and isolate a user’s voice, allowing it to come across loud and clear for an excellent video conferencing experience. And dual side-firing speakers with support for Spatial Audio and Dolby Atmos produce immersive sound for watching a movie, listening to music, or using apps like GarageBand.

Essential Connectivity

MacBook Neo features two USB-C ports for connecting accessories or an external display.⁵ Both ports can be used for charging. MacBook Neo also includes a headphone jack for wired audio. Wi-Fi 6E provides fast wireless connectivity, and Bluetooth 6 ensures reliable wireless connections for peripherals and accessories.

Powerful Productivity with macOS

macOS is Apple’s powerful and intuitive operating system for Mac.⁶ With incredible features and built-in apps like Safari, Photos, Messages, and FaceTime, macOS enables users to get started right out of the box. Apple Intelligence features like Writing Tools, Live Translation, and more are deeply integrated across macOS, elevating the user experience by bringing intelligence to the apps users rely on every day.⁷ Advanced privacy and security also come standard, featuring industry‑leading encryption, robust virus protections, and automatic free security updates to help keep users protected.

Seamless Integration with iPhone

iPhone users can tap in to Continuity features built in to macOS to make working across iPhone and Mac a breeze. Handoff lets users start a task on MacBook Neo and continue it on iPhone, while Universal Clipboard allows users to copy and paste content between devices. With iPhone Mirroring, users can view and interact with their iPhone directly on MacBook Neo, and users switching to Mac for the first time can use iPhone to conveniently and securely transfer settings, files, photos, passwords, and more.

Built with the Environment in Mind

MacBook Neo was built from the ground up to be Apple’s lowest-carbon MacBook, and brings the company even closer to reaching its ambitious plan to be carbon neutral across its entire footprint by 2030. It features 60 percent recycled content — the highest percentage of any Apple product.⁸ This includes 90 percent recycled aluminum overall and 100 percent recycled cobalt in the battery. The enclosure is manufactured with a material-efficient forming process that uses 50 percent less aluminum compared to traditional machining methods. MacBook Neo is manufactured with 45 percent renewable electricity, like wind and solar, across the supply chain. It also meets Apple’s high standards for energy efficiency and safe chemistry. Additionally, the paper packaging is 100 percent fiber-based and can be easily recycled.⁹

Pricing and Availability

• Customers can pre-order the new MacBook Neo starting today at apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 11.

• MacBook Neo starts at $599 (U.S.) and $499 (U.S.) for education. It is available in four colors — blush, indigo, silver, and citrus. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.

• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.

• AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Mac, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.

• Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started and going further with their new device with a Today at Apple session at their nearest Apple Store.

• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

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