Johannesburg, 17 June 2026 | TCL has introduced SQD-Mini LED (Super Quantum Dot Mini LED) to the South African market, marking the latest advancement in premium large-screen display technology and setting a new benchmark for brightness, colour precision, and contrast performance.

Backed by its position as the Global No.1 Mini LED and Ultra Large Screen TV brand (75”+) according to OMDIA 2025, TCL continues to push the boundaries of display innovation with the introduction of SQD-Mini LED in South Africa.

But what exactly is SQD-Mini LED, and why is it being positioned as the next pinnacle of display technology?

A next-generation evolution of Mini LED

SQD-Mini LED represents a significant evolution of QD-Mini LED technology. Through systematic improvements to the Mini LED backlight, Quantum Dot layer, and the colour filter within the LCD panel, it delivers leading performance in brightness, colour accuracy, and contrast.

Unlike RGB Mini LED, which attempts to change the light source itself, SQD-Mini LED uses a highly refined blue LED backlight paired with newly formulated quantum dots and TCL’s proprietary Ultra Colour Filter. This eliminates colour crosstalk and achieves up to a 33% boost in colour gamut and a 69% improvement in quantum dot accuracy compared to previous generations.

How SQD-Mini LED Compares to Other Technologies

• VS RGB Mini LED: SQD-Mini LED offers three times more precise dimming zones, higher brightness, a more stable wide colour gamut, and is completely free from colour crosstalk (where colours bleed into each other).
• VS OLED: SQD-Mini LED delivers substantially higher peak brightness, reaching up to 10,000 nits in flagship models, along with greater long-term durability and stronger performance in ultra large screen formats, all while eliminating the risk of permanent burn-in.

Ultimate Colour

Through TCL’s Super QLED technology and advanced Ultra Colour Filter, SQD-Mini LED achieves full coverage of the BT.2020 colour space, the widest standard for HDR content and the highest standard for colour accuracy used in Hollywood mastering. This results in richer, purer, and more lifelike colours that stay true to the creator’s intent.

Ultimate Brightness 

Flagship SQD-Mini LED models can reach peak brightness of 10,000 nits, revealing incredible detail in both bright and dark scenes while maintaining accurate colours, perfect for bright South African living rooms and high-dynamic-range content.

Ultimate Contrast

With up to 20,736 local dimming zones (on the largest models), combined with TCL’s All-Domain Halo Control Technology, SQD-Mini LED delivers deeper blacks, reduced haloing, and exceptional shadow detail for a more cinematic experience.

Superior Panel Technology

TCL’s specially engineered glass and anti-reflection coating produce noticeably crisper, clearer images with reduced glare and enhanced native contrast, even in bright daylight.

Built for big-screen viewing

As larger TVs become the norm, SQD-Mini LED is specifically designed to perform at scale. Compared to technologies like OLED, it offers higher brightness on bigger screens, a longer lifespan and more stable colour performance over time

Immersive Audio by Bang & Olufsen

Higher-end models feature professionally tuned Bang & Olufsen audio systems, delivering powerful, spatial sound that perfectly complements the stunning visuals.

Making Premium Accessible

By bringing flagship-level display performance, Bang & Olufsen tuned audio, and ultra-large screen options into more attainable premium segments, TCL is expanding access to next-generation home cinema experiences for South African consumers.

“South African consumers should never have to compromise on picture quality when investing in a premium home entertainment experience. As the Global No.1 Mini LED and Ultra Large Screen TV brand, TCL is proud to bring SQD-Mini LED to the local market, delivering breakthrough brightness, cinema-grade colour precision, advanced light control, and immersive Bang & Olufsen audio in a way that makes true flagship performance more accessible than ever,” said Mr. Mike Chen, General Manager at TCL South Africa.

With SQD-Mini LED, TCL is setting a new benchmark for premium home entertainment in South Africa, combining breakthrough display innovation, immersive Bang & Olufsen audio, and large-screen leadership into a more accessible premium proposition. The technology will debut across TCL’s 2026 flagship television lineup, alongside selected Audio by Bang & Olufsen models and connected Google smart home appliances, with retail availability details to be announced soon.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 4 June 2026 | On May 25, 2026, Arsenal football legend Robert Pirès visited the TCL Air Conditioner Guangzhou Smart Manufacturing Base, embarking on a futuristic factory tour. Having produced 100 million air conditioners over the past five years with products exported to over 160 countries and regions, TCL Air Conditioner is a true industry leader. Through this event, the brand fully showcased its formidable strengths in digitalisation, intelligent manufacturing, and green development, along with its premium smart and healthy air solutions, to the football icon.

Unlocking AI SleepEye Technology: Pirès Praises the TCL FreshIN 3.0 Ultra AI Healthy Sleep Air Conditioner

Currently, TCL Air Conditioner is fully dedicated to building its high-end sub-brand, Smart Blue Wing, steadfastly pursuing a premium market strategy. Driven by the Smart Blue Wing smart and healthy technology as its core engine, the brand has deployed a matrix of three high-end product lines: the AI Healthy Fresh Air series, the AI Healthy Comfort series, and the Home Air Master series. Powered by AI technology, TCL Air Conditioner is redefining the value of air conditioners, driving a leap from traditional “passive response” to “proactively serving user scenarios.”

During the product experience session, Pirés experienced the TCL FreshIN 3.0 Ultra AI Healthy Sleep Air Conditioner. This flagship product is equipped with cutting-edge technologies such as a millimeter-wave radar, a dual-circulation fresh air system, and AI voice control. The AI SleepEye can intelligently detect a user’s sleep state and body movements based on body temperature fluctuations during different sleep stages. It proactively adjusts the temperature and fan speed, utilising an AI genetic algorithm to learn user sleep habits and customise an exclusive sleep temperature curve. Furthermore, it delivers a massive fresh air volume of 60m³/h, which, combined with full-effect internal circulation purification, efficiently replaces stale indoor air.

As a former elite professional athlete, Pirés fully understands the importance of a comfortable environment for physical recovery: “After intense training and matches, both body and mind are exhausted. A quiet and cozy home space is what you need most. This air conditioner continuously brings in fresh outdoor air, eliminating the feeling of stuffiness indoors. It’s far more than just a machine; it’s like a dedicated sleep butler, comprehensively safeguarding the breathing and sleep of the whole family. I can’t wait to take it back to France.” At the event, Pirés also tested the offline voice control feature of the TCL FreshIN 3.0 Ultra. By simply giving the voice command, “hey TCL, turn on fresh air,” he quickly woke up the device and activated the fresh air mode in one step, directly experiencing the ultimate convenience of TCL Air Conditioner’s AI voice technology.

Extreme Environmental Testing: Forging Champion-Grade Quality

Apart from the smart and healthy air solutions, TCL Air Conditioner’s rigorous quality control system also left a deep impression on Pirés. At the Comfort Lab and Noise Lab, he experienced the unit’s stable operation under extreme cold conditions as low as -30°C simulating the Antarctic climate, and witnessed its industry-leading ultra-quiet performance of only 16 decibels.

“We test our air conditioners just like training professional footballers.” Pirés fully agreed with this philosophy. The pursuit of excellence is the key to success. Arsenal’s unbeaten record is rooted in an uncompromising team spirit. Likewise, TCL Air Conditioner wins the trust of global consumers by relentlessly polishing technological innovation and product quality. This is the true champion spirit.

One Air Conditioner Every 7 Seconds: Comprehensive AI Empowerment Amazes Football Legend

During this visit, Pirés stepped into the smart manufacturing production line to experience world-class intelligent manufacturing capabilities up close. As TCL Air Conditioner’s largest and most highly automated manufacturing hub, this base represents a total investment of nearly RMB 2 billion (USD 275 million) and spans 303 mu (approx. 50 acres). It boasts three world-class, fully flexible “lights-out” factories, 15 advanced laboratories, and 10 smart production lines. Supported by ultra-high computing capabilities, automated equipment, and an AI agent collaboration platform, the facility achieves a highly efficient annual production capacity of 8 million units. Equipped with an AI Big Data Supercomputing Center capable of 30 quadrillion calculations per second, the base achieves the ultimate production efficiency of rolling out one finished air conditioner every 7 seconds. Its breakthrough achievements in digitalisation, intelligence, and green manufacturing continue to earn high recognition from global partners and industry media.

Meanwhile, after a hands-on exploration of the world’s only AI-powered ultra-high-precision heat exchanger production line, the 24-hour non-stop “lights-out” factories, the AI Supercomputing Center, and the world-class multi-agent collaborative “Super Brain,” Pirés was profoundly impressed by the cutting-edge manufacturing ecosystem, standardised production workflows, and a strong sense of futuristic technology. During an on-site interview, he shared his genuine amazement: “It is absolutely mind-blowing! I never imagined that home appliance manufacturing could be this intelligent and standardised. The products are packed with futuristic technology, making this factory tour an exceptionally stunning experience.”

Driving a Comprehensive Brand Strategy Upgrade: Rebuilding a New TCL Air Conditioner in Five Years

Pirés’s factory tour serves as not only a remarkable cross-industry exchange but also a vital window for TCL Air Conditioner to showcase its world-class smart manufacturing capabilities. Currently, TCL Air Conditioner boasts an annual production capacity of 38 million units, ranking among the top two globally in export volume.

Based on its solid foundation, TCL Air Conditioner has established the vision of “Reinventing a New TCL Air Conditioner in Five Years,” driving a comprehensive elevation of its brand strategy. “Reinventing” does not merely mean doubling in scale; it represents a complete upgrade of the brand’s vision and strategic positioning. TCL Air Conditioner will evolve from a single air conditioning product manufacturer into an ecosystem builder and a provider of full-scenario air solutions.

Looking to the future, TCL Air Conditioner will remain user-centric, continuing to work hand in hand with global partners and experienced officers from all walks of life. By leveraging technological innovation to solve user pain points, TCL Air Conditioner is dedicated to the global leader in sustainable energy and healthy air solutions, making healthy, sustainable air effortless for everyone.

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Johannesburg, 13 May 2026 | TCL, the Global No.1 Mini LED and Ultra Large Screen TV brand (75”+) according to OMDIA 2025 and official Global partner of Arsenal FC, is proud to announce that, fresh off their victory at the local finals in Johannesburg last week, Avengers Cape Town Football Club will be representing South Africa on the international stage at the prestigious TCL Five-A-Side Road to Greatness Tournament in London next week.

The team will depart this weekend to compete against regional champions from Hong Kong, Turkiye, the United Arab Emirates, the United Kingdom, and South Europe. The tournament will take place from 17 to 21 May 2026, with the grand final being played at the iconic Emirates Stadium.

The squad representing South Africa includes Timothy Liesering, Matthew Africa, Jayden Wakefield, Dullin Karelse, Fawaaz Petersen, and Aghmad Elloufti. The team will be accompanied by popular content creator Chad Jones, who will document their journey from take-off to kick-off, giving fans an exclusive, behind-the-scenes look at the action across his social media platforms.

In addition to facing top international competition, the Avengers will enjoy an unforgettable football experience, including training sessions with Arsenal FC coaches, meeting club legends, and a special behind-the-scenes tour of the Arsenal stadium and museum.

“At TCL, our mission is to ‘Inspire Greatness,’ and seeing Avengers Cape Town FC rise through the local ranks to earn their place on the global stage is a testament to that vision,” says Mr. Mike Chen, General Manager at TCL South Africa. “We are incredibly proud to send this talented group to London to represent South Africa. This tournament is designed to bridge the gap between local passion and global opportunity, and we cannot wait to see them showcase their skills at a world-class venue like the Emirates Stadium. We have no doubt they will make the nation proud.”

South Africans can follow the team’s progress and catch exclusive behind-the-scenes content by following TCL South Africa and Chad Jones on social media as TCL’s Five-A-Side Road to Greatness tournament reaches its epic conclusion in London.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 16 April 2026, Global No.1 Mini LED and Ultra Large Screen TV brand (75”+) according to OMDIA 2025, and the No.1 brand locally for Mini LED TV unit sale in H2 2025, TCL continues to push the boundaries of display innovation with the introduction of SQD-Mini LED in South Africa

The launch marks a major milestone for the local market, with TCL becoming the first to introduce SQD-Mini LED technology with full range Audio by Bang & Olufsen in South Africa, a generational leap in display science that promises to set a new benchmark for brightness, contrast, and colour precision.  In addition, TCL also unveiled its exciting new range of Google Smart Home air conditioners and home appliances.

A New Standard in Home Entertainment: Meet the C7L and C8L

At the forefront of TCL’s 2026 TV range are the flagship C7L and C8L models, two premium displays that showcase the full potential of SQD-Mini LED technology. Building on the foundation of QD-Mini LED, SQD-Mini LED represents a major leap forward in display innovation. By enhancing the Mini LED backlight, quantum dot layer and panel-level colour filtering, TCL has achieved exceptional gains in brightness, contrast and colour accuracy, delivering a truly immersive, cinema-quality viewing experience.

Unlike RGB Mini LED, which alters the light source itself, SQD-Mini LED uses a refined blue LED backlight paired with newly formulated quantum dots and TCL’s proprietary Ultra Colour Filter. The result is improved colour accuracy, reduced colour crosstalk, and a noticeable boost in overall picture performance. 

The TCL C7L is designed to bring flagship performance into more homes, offering exceptional brightness, precise light control and vivid colour reproduction. With thousands of local dimming zones that virtually eliminate “blooming,” the C7L delivers deeper blacks, sharper highlights and impressive clarity across all types of content, from fast-paced sports to high-resolution gaming and cinematic viewing. It also features premium, immersive audio co-developed with Audio By Bang & Olufsen ensuring that sound quality matches its stunning visuals.

Stepping up even further, the TCL C8L takes performance to the next level. With an increased number of dimming zones and enhanced processing capabilities, the C8L delivers even greater precision in light control, improved shadow detail and more refined contrast. Combined with TCL’s advanced panel technology and ultra-wide colour gamut, the result is a display that stays true to the creator’s intent, offering richer, more lifelike visuals at any time of day.

Both models are purpose-built for larger screens, making them ideal centrepieces for modern living rooms, and are engineered to perform exceptionally well in bright environments. For consumers, this translates into brighter images, deeper contrast, and more lifelike colour across everything from sport to gaming and streaming.

Premium Audio by Bang & Olufsen

Across the full C7L and C8L range, TCL has partnered with Audio by Bang & Olufsen to deliver a premium audio experience that complements the advanced display technology. Expertly tuned to provide clear dialogue, rich bass and immersive surround sound, the system is designed to bring greater depth and realism to everything from movies and live sport to gaming. The result is a more complete, cinema-like experience at home, where sound and picture work seamlessly together.

Expanding the Google Smart Home Ecosystem: Connected Aircon & Washing Machine

Beyond home entertainment, TCL is continuing to strengthen its position in the connected home space with the introduction of a new range of smart appliances designed for convenience, efficiency and modern lifestyles.

Leading this category is the new C5 range of washing machines, including the C512WDG and C512FLG models which come equipped with TCL’s Super Drum Technology.

The new C5 range also brings smarter, more connected functionality into the home, with built-in Wi-Fi enabling users to control and monitor their washing machines remotely via the TCL Home app. Both models feature intelligent washing technology that automatically optimises water usage, temperature and cycle time based on the load, ensuring efficient performance without compromising on fabric care. Additional highlights include energy-efficient operation, multiple specialised wash programmes tailored to different fabric types, and a durable, quiet motor designed for long-term reliability, making everyday laundry simpler, smarter and more efficient.

Further expanding its home appliance offering, TCL has also introduced the TCL P774SBGWD 627-litre No Frost Inverter Side By Side Refrigerator with water dispenser and its new FreshIN 3.0 technology across its full range of air conditioning solutions, from connected AC units for the home to its commercial systems. Designed to improve indoor air quality, FreshIN 3.0 actively draws in fresh outdoor air while pushing stale air out through a quadruple filtration system, effectively reducing pollutants, odours and airborne particles. The result is a cleaner, fresher indoor environment, particularly noticeable overnight, so users wake up to healthier, more breathable air.

Driving Innovation and Accessibility in South Africa

With its 2026 line-up, TCL continues to reinforce its commitment to bringing world-class innovation to South African consumers, combining premium technology with competitive pricing to make high-end experiences more accessible.

“South African consumers deserve the very best in picture quality and home technology without the premium price tag. As the first to bring SQD-Mini LED technology to the local market, we are proud to deliver exceptional brightness, cinema-grade colour accuracy, precise light control and immersive audio at prices that make true flagship performance more accessible than ever before,” says Mr Mike Chen, General Manager at TCL South Africa. “With our new range of TVs and connected home appliances, we are focused on delivering smarter, more immersive and more accessible technology that enhances the way people live, connect and experience entertainment at home.”

Pricing and Availability

TCL is committed to making premium technology accessible to South African consumers. The TCL C7L is available for purchase immediately at leading retailers nationwide, with the 65” available from R19,999, the 75” from R22,999, the 85” from R29,999 and the 98” from R49,999. Pricing for the TCL C8L has also been confirmed, with the 75” available from R29,999, the 85” from R34,999 and the 98” from R99,999. Launch dates for the C8L, as well as the C5 Washing Machine range and the P774SBGWD Side-by-Side Fridge, will be confirmed in the coming weeks.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 23 April 2026 | Following the massive success of its debut last year, TCL, the Global No.1 Mini LED and Ultra Large Screen TV brand (75”+) according to OMDIA 2025 and official Global partner of Arsenal FC, is thrilled to announce that its five-a-side Road To Greatness tournament is back in 2026. 

This five-a-side football tournament is looking for South Africa’s best team to compete against winners from other countries on one of the world’s most famous football pitches  – the Emirates Stadium, home to Arsenal FC.

Open to all South Africans over the age of 18 and with a valid passport, the 2026 tournament kicks off locally in April 2026, with teams from across the country invited to register and compete. The winning team from South Africa will go on to represent the country against other international teams from markets including Turkey, the United Arab Emirates, South Europe, Hong Kong and the United Kingdom.

Winning teams from each country will secure a place at the global finals in London for a once-in-a-lifetime three-day experience, taking place from 17 – 21 May 2026, where they will compete against winners from the other regions until a winner is crowned. 

The global finals offer a once-in-a-lifetime experience. Players will have the opportunity to train with Arsenal FC coaches, meet club legends, embark on a stadium and museum tour and compete in the TCL Road To Greatness final at the Emirates Stadium. 

The Emirates Stadium is more than just a football ground; it is a global stage with a capacity of over 60,000 fans. As the home of Arsenal FC, it has hosted some of the greatest players in English Premier League history. For the winners of the TCL Road to Greatness, it represents the pinnacle of their footballing journey, a chance to play where legends have made history.

Registration Is Now Open

Registration for the South African leg of the tournament is now open. Competition is expected to be fierce, and spots are limited to 16 teams per country. Teams can register via this form (https://forms.gle/ixCQ2VTxvwdYf6LM7) and are encouraged to do so before registration closes on 29 April 2026. 

Key Dates

1 May: Cape Town Tournament. Fives Futbol Century City

3 May: Johannesburg Tournament. Fives Futbol Huddle Park

4 May: Regional Finals: Fives Futbol Huddle Park

“We’re proud to bring Road to Greatness back for a second year because it represents exactly what TCL stands for, creating opportunities and inspiring people to aim higher. Through our partnership with Arsenal FC, we’re able to give everyday players access to something truly special,” says Mr Mike Chen, General Manager at TCL South Africa. Stepping onto the pitch at the Emirates is a dream for millions, and we are proud to be the brand that turns that dream into a reality for our local talent.”

With limited team slots available, interested participants are encouraged to register early to secure their place.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 31 March 2026 | TCL, the No.1 brand locally for Mini LED TV unit sales in H2 2025, is proud to announce that it will be the first to introduce its groundbreaking SQD-Mini LED (Super Quantum Dot Mini LED) display technology to South African consumers in 2026.

SQD-Mini LED represents a revolutionary advancement in Mini LED performance. It transforms conventional local dimming into ultra-precise dimming zones, delivering unrivalled control over highlights and deep shadows while achieving cinema-grade colour accuracy. 

While RGB Mini LED, the previous generation of tech, represented an important step, SQD-Mini LED moves two generations ahead by combining Super Quantum Dot technology with an advanced Ultra Colour Filter Panel. This eliminates colour crosstalk, dramatically improves colour accuracy, and delivers superior light control, making SQD-Mini LED the new pinnacle of performance.

Unlike outdated RGB Mini LED backlights that attempt to change the light source itself, TCL’s SQD-Mini LED uses a highly refined blue LED backlight paired with newly formulated quantum dots and TCL’s proprietary Ultra Colour Filter Panel to eliminate colour crosstalk and significantly boost both colour gamut and quantum dot accuracy, delivering up to a 33% improvement in colour gamut and a 69% improvement in quantum dot precision compared to previous generations.

Flagship SQD models, such as the X11L, can achieve peak brightness of up to 10,000 nits with more than 20,000 local dimming zones (on the 98″ model), full coverage of BT.2020, DCI-P3 and Adobe RGB colour spaces, and wide viewing angles via the WHVA 2.0 Ultra Panel. The result is stunning HDR performance, true-to-life colours, no risk of burn-in, and a slimmer, more elegant design — all at a level that redefines what premium TV viewing means.

What truly sets TCL’s SQD-Mini LED apart is the superior panel technology. TCL’s specially engineered screen and anti-reflection coating produce noticeably crisper, clearer images with reduced glare and enhanced native contrast – even in bright South African living rooms. This combination delivers deeper blacks, more vibrant colours and smoother motion without the burn-in risk associated with other premium technologies.

Crucially, TCL is making this flagship-level performance accessible. By pairing SQD-Mini LED’s superior picture quality with Audio By Bang & Olufsen full-range audio systems, consumers can now experience cinema-grade visuals and immersive sound at prices that challenge conventional premium categories, opening up high-end TV technology to far more South African households.

Mr Mike Chen, General Manager at TCL South Africa, says “South African consumers deserve premium picture and sound without the premium price tag. As the No.1 brand in Mini LED units sold in SA in H2 2025, TCL is proud to be the first to bring SQD-Mini LED technology to the local market. With exceptional brightness, cinema-grade colour accuracy, precise light control and immersive performance, SQD-Mini LED will change how South Africans experience movies, sport, gaming and everyday entertainment, all at pricing that makes true flagship quality more accessible than ever before.”

As TCL continues to lead advancements in Mini LED and QLED technologies globally, the arrival of SQD Mini LED in South Africa reinforces the brand’s commitment to delivering world-class innovation, performance and value to local consumers.

SQD-Mini LED will debut in TCL’s 2026 premium lineup which include; full range Audio By Bang & Olufsen TVs as well as Google Smart Home Appliances. More details on product availability and local retail partners will be announced in due course.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 19 March 2025 | TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED, and Google TV brand, continues to deliver a world-class viewing experience to South African consumers with its C7K QD Mini-LED TV, a TV engineered to challenge the boundaries between traditional television and professional cinema.

Featuring screen sizes up to 98 inches and premium audio by Bang & Olufsen, the C7K Series brings professional-grade cinema and next-gen gaming into the South African home.

The C7K Series is designed for those who demand more from their screen-whether that’s sharper gaming, immersive movie nights, or simply an ultra-vivid sports match. Featuring QD-Mini LED technology and TCL’s Precise Dimming Series, the C7K boasts up to 2048 dimming zones on the 98-inch model, offering deeper blacks, contrast and colour gamut levels comparable to OLED , while also providing higher peak brightness and a longer lifespan.

HDR Premium 3000 and 144Hz Motion Clarity

Visual performance is driven by HDR Premium 3000, capable of reaching 3000-nit peak brightness on supported models. The C7K also supports HDR Premium 2600 on the 65-inch model. This enables accurate rendering of high dynamic range content across Dolby Vision, HDR10+ and HLG formats.

All models in the C7K range feature a native 144Hz panel with Motion Clarity Pro for fast-action motion smoothness. This makes the range suitable for high frame rate gaming and live sports viewing. The AiPQ Pro Processor is included across all sizes, enabling real-time picture optimisation based on scene and content type.

Viewing at any angle, any time of day – CrystGlow HVA Panel and Anti-Reflection Coating

With TCL’s CrystGlow HVA Panel, the C7K dramatically reduces screen glare and enhances native contrast, delivering clearer, richer visuals in both bright and dim environments. This advanced liquid crystal technology enhanced with special nanomaterials precisely controls light for stunning contrast and vibrant visuals. A nanoscale low-reflective film minimises screen glare, ensuring you see every detail with remarkable clarity. Combined with both HDR Premium 3000 and a native 144Hz refresh rate, content comes to life in ultra-smooth motion and cinematic clarity.

Bang & Olufsen Sound System

The C7K introduces Audio by Bang & Olufsen to TCL’s mid-premium range, integrated on all models from 65 to 98 inches. These units deliver enhanced stereo separation and tuned acoustic performance for a more immersive AV experience.

QD-Mini LED with Precision Lighting Zones

The C7K Series incorporates Quantum Dot Mini-LED panels with up to 2048 local dimming zones, depending on screen size. The 98-inch reaches 2048 zones while the 85-inch uses 1568, the 75-inch 1248 and the 65-inch 1008 zones. This fine granularity in light control is powered by TCL’s proprietary All-domain Halo Control Technology, shaping precise light zones for better contrast accuracy and reduced haloing around bright objects.

As South African consumers increasingly seek “all-in-one” entertainment hubs for high-stakes gaming, live sports, and cinematic streaming, the C7K Series arrives as a powerhouse solution. The TCL C7K series represents a strategic shift in the market, providing ultra-large-screen luxury and cutting-edge tech at a price point that remains accessible to the premium South African consumer.

TCL’s C7K model is available atThe Digital Experience, New World, Expert Storesand other retailers across the country.

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 24 February 2025 | When it comes to buying a new television, bigger often feels better. But according to leading global consumer electronics brand TCL South Africa, understanding what “TV inches” actually measure could be the difference between creating the perfect home cinema experience, or ending up with a screen that overwhelms your space.

With demand for 65-inch and larger screens accelerating, TCL is encouraging consumers to think beyond “bigger is better” and instead focus on choosing the right size for their space, viewing distance and lifestyle.

“Choosing the right TV size is about creating an immersive, comfortable viewing experience tailored to your space and lifestyle,” says Mike Chen, General Manager of TCL South Africa. “In 2026, we’re seeing a clear industry trend toward larger screens, driven by consumers’ desire for that true cinematic feel, whether it’s cheering on the Vodacom Bulls, binge-watching series, or hosting family movie nights. Consumers want a screen that fits seamlessly without overwhelming the room.”

As more South Africans upgrade to larger screens, TCL is helping consumers make smarter decisions by demystifying one of the most misunderstood aspects of TV buying: screen size.

What TV Inches Really Measure 

When a television is labelled as 55 inches, 65 inches or 75 inches, that number refers to the diagonal measurement of the screen from corner to corner, not the width. This common misconception often leads to purchasing errors, where the TV doesn’t fit a media console or appears disproportionate on a wall. 

For modern 16:9 widescreen TVs, this translates to practical dimensions: a slim-bezel 55-inch model is roughly 48 inches wide and 27 inches tall, ideal for standard media consoles, while a 75-inch stretches to about 66 inches wide and 37 inches tall, perfect for open living rooms or wall mounting.

Matching Screen Size to Viewing Distance 

Beyond fitting the TV into your room, viewing comfort is just as important. Larger screens create a more immersive field of view, ideal for sport, gaming and blockbuster films, but they must match your seating distance. 

TCL recommends the following viewing distances for optimal comfort with 4K resolution: 

• 65-inch TV → approximately 1.8–2 metres 
• 75-inch TV → approximately 2.3 metres 
• 85-inch TV → approximately 2.6 metres 
• 98-inch TV → approximately 3 metres 
• 115-inch TV → approximately 3.5 metres 

“As screen technology improves, particularly with 4K and Mini LED innovations, viewers can sit closer without losing clarity,” says Chen. “The key is balancing immersion with comfort. A screen that’s too large for a small bedroom can cause visual fatigue, while a screen that’s too small for a large living room won’t deliver the cinematic impact consumers expect.”

The Sweet Spot for South African Living Rooms

According to TCL, the ideal screen size depends on viewing distance. For a sofa positioned about 2.5 metres from the TV, a 65-inch screen is typically the sweet spot. That’s where the TCL C6K comes in. As a standout in TCL’s current range, the C6K delivers premium QD-Mini LED performance in screen sizes perfectly suited to modern South African living rooms.

TVs like the TCL C6K combine advanced Mini LED backlight control, high brightness levels and refined picture contrast with screen sizes that align with the most common local viewing distances, particularly the 65-inch and 75-inch range.

“The C6K offers the ideal balance of size, performance and value,” says Chen. “It’s large enough to feel cinematic, powerful enough to showcase next-generation picture quality, yet proportioned perfectly for most living rooms.”

A Structural Shift Toward Large-Format Viewing

Industry trends show consumers are no longer upgrading TVs purely on impulse. Screen size selection has become a considered technical decision, influenced by room layout, mounting preferences and picture technology.

“We’re seeing a clear move toward intentional home entertainment design,” Chen concludes. “Consumers aren’t just buying bigger screens, they’re investing in better viewing experiences. The C6K represents that evolution: intelligent sizing, advanced Mini LED precision and premium performance, all in one cohesive platform.”

For more information, visit https://www.tcl.com/southafrica/en.

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Johannesburg, 7 January 2026 – TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, today unveils a new generation of visual technology breakthroughs and AI-powered products at CES 2026. This year, TCL introduces a series of world-first display panels, display technologies, and products, along with a full portfolio of intelligent devices designed to elevate smart living, immersive entertainment, and productivity.

A Glimpse into the Future of Displays

TCL continues to push the boundaries of display technologies that span all screen sizes, from large to small. At its CES 2026 showcase, TCL marks the global debut of its SQD-Mini LED Technology, representing a revolutionary leap in Mini LED performance. By transforming the local dimming zone of conventional Mini LEDs into Precise Dimming Series, it enables precise light control across the entire screen and delivers exceptional performance in both highlights and shadows. It also incorporates TCL’s industry-leading Super QLED technology and an Ultra Colour Filter Panel, achieving a longer service life, better colour performance, and higher peak brightness. Furthermore, it offers a more stable global high colour gamut, more precise light control, and a more refined appearance.

Also showcased is the world’s first TV powered by SQD-Mini LED technology – the TCL X11L. The TV achieves up to 100% BT.2020 All-Scene Wide Colour Gamut and features CSOT’s WHVA 2.0 Ultra Panel for better colour performance, higher native contrast and sharper picture quality. With up to 20,736 precise dimming zones and up to 10,000 nits, HDR content appear vivid and lifelike on this TV. The X11L also stands out with a sleek, nearly 2 cm-thinner and Virtually ZeroBorder design. For audio, it features Audio by Bang & Olufsen, offering a premium sound experience.

TCL’s collaborations with Gemini integration for Google TV and Dolby Vision 2 brings exciting upgrades to display experiences at CES 2026. Building on last year’s debut of the first “Always On” Google TV with Gemini, this year’s models will add even more intuitive ways to interact with your TV, including enhanced Google Photos search, new creative features with Nano Banana and Veo, and more. TCL also demonstrated Dolby Vision 2, the next generation of Dolby Vision, designed to deliver exceptional visual experiences through Content Intelligence, cinematic detail, and viewing environment awareness. Dolby Vision 2 is planned to be rolled out to TCL’s X and C TV lineups in 2026 via OTA updates.

Powering the Next Era of Intelligent Living

Beyond display technology, TCL presents a wide range of AI-powered smart home solutions designed to bring greater intelligence to everyday living. These include the TCL FreshIN 3.0 Air Conditioner, the GeniusFresh Refrigerator, the AmeraClassic washer and dryer series, and the TCL AI SuperDrum washer-dryer combo. In addition, TCL smart locksoffer advanced biometric security, AI-driven access, and seamless smart home control, while TCL Smart Home Energy Solutions deliver an integrated and AI-driven energy ecosystem for modern households, offering end-to-end control of power conversion, battery, and energy management to reduce energy costs, enhance efficiency, and support a low-carbon lifestyle.

In entertainment, TCL leverages AI to elevate picture and sound quality, enable smarter interaction, and enhance content generation. The PlayCube Projector brings cinema-grade viewing to any environment, while TCL AiMe — the world’s first modular AI companion robot — introduces lifelike, adaptive interaction that brings a human touch to smart living.

Pioneering Partnerships that Are Shaping the Future Home

At CES 2026, TCL is also redefining the future of home design with TCL NXTHOME^TM, which brings together smart home solutions, lifestyle appliances, and premium collaborations with brands including Bang & Olufsen, BMW Group Designworks Shanghai Studio and Alcantara. Also in the home, TCL ECORA™, developed in collaboration with Chris Lefteri Design, is a new sustainable material made from recycled porcelain ceramics that combines high-performance technology with eco-conscious design.

TCL’s commitment to innovation in display technology, AI, and sustainability is shaping a smarter, more efficient future for all. As the company continues to break new ground, its technologies are not only transforming homes, but also enhancing the way people live, work, and connect – paving the way for a more intelligent tomorrow.

To discover the latest TCL products and innovations, visit TCL at CES 2026:

TCL CES 2026 Booth:

●      Date: January 6 to 9, 2026

●      Location: Las Vegas Convention Center, Central Hall, Booth #18604

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Johannesburg, 9 December 2025 | As South Africans continue to embrace richer, more immersive entertainment at home, TCL, a global leader in consumer electronics, is urging consumers to future-proof their setups by upgrading to 4K. With four times the pixel count of Full HD, upgraded motion clarity and lifelike colour reproduction, 4K has moved from being a high-end luxury to the everyday standard for households wanting better movies, gaming and streaming experiences.

“4K is no longer an optional upgrade, it’s the new baseline for how people want to experience entertainment,” says Mr. Mike Chen, General Manager of TCL South Africa. “Whether you’re watching sports, gaming with friends or streaming your favourite series, 4K brings every moment to life in a way that simply wasn’t possible five years ago.”

Why 4K Has Become the Global Standard

4K resolution (3840×2160 pixels) delivers four times the detail of 1080p Full HD, transforming everything from weeknight TV to weekend movie marathons. As production studios, game developers and streaming platforms shift heavily into 4K, South Africans finally have access to the content, and the affordable devices, that make the leap worthwhile.

“Consumers are no longer accepting ‘good enough.’ They want sharper detail, richer colours and bigger screens, and they want all of it at an accessible price,” Chen explains. “That’s exactly where TCL’s innovation comes in.”

Understanding 4K vs Other Resolutions

As consumers look to upgrade, understanding the differences between resolutions has become increasingly important. While 1080p still works for smaller screens, the moment viewers move to TVs 55 inches or larger, the benefits of 4K become unmistakable – edges are sharper, colours more vivid, and visuals noticeably more detailed. Even 2K, a modest step up from Full HD, falls short of the depth, texture and precision that 4K provides, especially for gaming and creative work. Ultra-high-end 8K displays may exist, but content availability remains extremely limited and prices remain high. This is why 4K hits the perfect balance between performance, affordability, and practicality.

The Benefits of Upgrading to 4K

In everyday use, 4K resolution fundamentally changes the entertainment experience. Nature documentaries reveal tiny details like water droplets and fabric textures; movies appear more cinematic and expressive; and work tasks become easier as text and graphics appear noticeably clearer on 4K monitors. Gamers also benefit from hyper-detailed environments and smoother motion, particularly when paired with modern 120Hz–144Hz refresh rates.

“4K has shifted from a premium option to the smart choice for every home,” Chen says. “As technology evolves, people shouldn’t have to choose between quality and affordability, and TCL is committed to ensuring that consumers get both.”

Upgrading to 4K also brings long-term value. As streaming services, gaming consoles and content platforms increasingly adopt 4K as the standard, households investing today are ensuring their setups remain relevant for years. “When South Africans invest in a TV, they want something that lasts,” Chen continues. “4K is not a trend, it’s the industry benchmark, and it’s here to stay.”

Next-Generation Colour and Clarity with the TCL C6K

At the heart of TCL’s 2025 lineup is the newly launched TCL C6K, a standout 4K QD Nini-LED TV designed for users who want premium quality without the premium price tag. The C6K combines quantum dot colour performance with high brightness, rich contrast, and ultra-slim design, making it an ideal choice for modern living rooms and bedrooms. 

With support for Dolby Vision, HDR10+, and advanced gaming features like ALLM and a 144Hz native refresh rate, the C6K delivers spectacular visuals whether you’re streaming, gaming, or watching live sports. It also features TCL’s latest smart OS for faster navigation and seamless access to the world’s biggest streaming platforms. 

Future-Proof Upgrade for Every Household

Upgrading to 4K brings more than stunning visuals — it delivers a richer, smoother, more immersive experience that makes everyday entertainment more enjoyable. With a full range of 4K options, including QD-Mini LED, Mini LED, QLED, and versatile budget-friendly models, TCL ensures that every household can find a screen that meets their needs.

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