JOHANNESBURG, South Africa – April 2026 –There’s something magical about cinema. The hush before the opening scene, the richness of colour on a big screen, the way every shadow and sound pull you deeper into the story. Now, with the latest OLED TV range from Samsung, that cinematic magic feeling no longer lives only in theatres, it lives in your living room.

As part of Samsung’s TV Lifestyle campaign** running from 1 April to 31 May, consumers can purchase an immersive, cinema-quality viewing experience at home, thanks to compelling offers across its premium¹ OLED line-up.

Samsung OLED TVs are engineered to transform how you watch. Whether it’s a late-night movie, weekend binge-watches, or a live sporting moment, every frame is elevated through innovative display technology.

With self-illuminating² pixels, OLED delivers true blacks and infinite contrast, allowing scenes to unfold with remarkable depth and precision. Dark scenes are layered, textured, and alive with detail³. Paired with vibrant, true-to-life colour powered by Quantum Dot technology, every scene bursts with clarity, from the glow of city lights to the subtle hues of a sunset.

The result? A viewing experience that doesn’t just show you the story – it pulls you inside it.

Samsung’s OLED TVs are designed for modern lifestyles, where streaming, gaming, and live content blend seamlessly. With ultra-fast processing⁴ and Artificial Intelligence (AI)-powered picture optimisation, content is intelligently enhanced in real time, ensuring you always get optimised imagery from all content.

As part of the campaign, customers can take advantage of the following limited-time offers:

• Samsung 83″ S90D OLED 4K Smart TV – Now R89,999[i]* (Save R40,000)
• Samsung 77″ S95D OLED 4K Smart TV – Now R69,999* (Save R10,000)
• 77″ 4K OLED Smart TV (2025 model with Quantum Dot technology) – Now R49,999* (Save R15,000)
• 65″ OLED S90F 4K Samsung Vision AI Smart TV – Now R37,999* (Save R5,000)
• 65″ OLED S85F 4K Samsung Vision AI Smart TV – Now R19,999* (Save R5,000)
• 55″ S90D OLED 4K HDR Smart TV – Now R19,999* (Save R8,000)
• 55″ OLED S85F 4K Samsung Vision AI Smart TV – Now R12,999* (Save R4,000)

With Samsung OLED TVs, your living room becomes your private cinema, a front-row seat, a gateway into worlds both imagined and real. When picture quality reaches this level, there truly are no small moments, only big-screen experiences.

The post Bring the Big Screen Home: Samsung OLED TVs Turn Everyday Viewing into a Cinematic Experience appeared first on Tech Scene ZA.

Galaxy A57 5G and A37 5G feature a sleek design, powerful triple camera and upgraded Awesome Intelligence to give users the reliability for everyday use

JOHANNESBURG, South Africa – 22 April 2027 – Samsung Samsung Electronics Co., Ltd. has announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI (artificial intelligence) capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and security support, the new Galaxy A series is built with longevity in mind. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by transcribing and translating call recordings or turning voicemails audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the spectacular group photos where everyone looks their best. Fan favourite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography[12], making it easier to capture clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced colour even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13] 

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lenscaptures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super-Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind if accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available in South Africa. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray,[21] while Galaxy A37 5G comes in Awesome Lavender, Awesome Gray and Awesome Dark Green[22] For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect your value in the device.[23]

The Galaxy A57 is priced from R11,99924, and the Galaxy A37 starts from R8,69924. Buy your new Galaxy A series on pre-paid from Samsung stores, Incredible Connection or on Takealot, and add a Galaxy Fit3 and save R699 or add a Galaxy Buds Core and save R79925.

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

The post Samsung Unveils Galaxy A57 5G and Galaxy A37 5G, Packing Pro-Level Features at Awesome Price appeared first on Tech Scene ZA.

Selected to Advance to the Next Level of 2026 Solve For Tomorrow Competition

Encouraging Innovative Thinking & Problem Solving for Gen Z to Build Sustainable Solutions through STEM

JOHANNESBURG, South Africa – April 2026 – At an event that took place on 14 April 2026, Samsung in partnership with the Department of Basic Education (DBE) officially announced the Top 20 schools that have been selected to advance to the next stages of the 2026 STEM-based (Science, Technology, Engineering and Mathematics) – Solve For Tomorrow (SFT) competition

In attendance was Mr. Simon Lee, the President and CEO of Samsung Africa with his management team and some of the country’s dignitaries and strategic partners that included Ms Elspeth Khembo, Director for Mathematics, Science and Technology (MST), Curriculum Innovation and E-Learning at the National Department of Basic Education (DBE); as well as Mr. Tlali Tlali, the Director of Corporate Affairs at State Information Technology Agency (SITA).

This announcement marks the end of the initial application phase which ran until 06 March 2026 and Samsung along with its partners were recognising the outstanding contributions that these Top 20 schools have made to the programme; showcasing their achievements and potential impact. This year’s participation has reached new heights, with over 143 submissions from public schools across the country – a remarkable growth from 47 entries last year. This is testament to the unwavering dedication of the country’s educators and learners as well as Samsung’s valued partners: DBE and SITA.

The notable increase in participation can also be credited to the major shift in the application process in this year’s SFT competition, which has now been opened to all public schools, including quintile 5 – making it more inclusive and nationally representative. Now, the competition has reached a stage where it moves beyond theoretical knowledge. It is shifting from mere idea submissions going towards an active, mentored development of the solutions stage that is designed to create a positive social impact in local communities.

This year’s global themes: Social Inclusion through Sports & Technology and Environmental Sustainability via Technology, reflect our shared responsibility to build an equitable, sustainable and inclusive future. These themes whichseek to foster innovation among high school learners from underprivileged backgrounds throughout South Africa – are encouraging critical thinking and problem solving for Gen Z to build sustainable solutions through STEM.

Speaking at the event, the President and CEO of Samsung Africa, Mr. Lee shared his sentiments on the collaborative agreement between Samsung and DBE which has in the last few years – highlighted the direct alignment of the SFT’s objectives to the country’s national education priorities. He added that the recent Memorandum of Understanding (MOU) between Samsung and DBE has been instrumental in driving this success, anchoring the company’s partnership in strengthening STEM education and equipping learners with critical skills for the digital economy.

And, according to the Director for Mathematics, Science & Technology (MST), Curriculum Innovation & E-Learning at the National Department of Basic Education, Ms. Elspeth Khembo: “By teaching learners to use digital tools, data and technology to develop innovative solutions, this Samsung SFT competition advances the department’s ongoing efforts to strengthen STEM education, expand digital learning opportunities and cultivate future-ready skills among the country’s learners.

Ms. Khembo explained further and said: “All of this is in direct alignment with our national education priorities including fostering 4IR (Fourth Industrial Revolution) skills, critical thinking and equitable access to opportunities in an effort to build a capable, innovation-driven and inclusive economy,”

For these Grade 10 and 11 learners from selected public schools – making it to this stage of the competition is a significant milestone. Advancing to this next phase means that these Top 20 school learners will – through project-based learning – be equipped with the 4Cs which are Creativity, Critical Thinking, Collaboration and Communication. These skills are essential for solving real-world challenges.

The Director at SITA – Corporate Affairs Mr. Tlali Tlali also added: “We’re honoured to be part of this amazing initiative and even prouder of the fact that we’ve been partners with Samsung from inception. It gives us great joy to see the enthusiasm that’s evident in the significant increase in the number of schools from the country’s previously disadvantaged communities, that participate in this unique, global initiative. Our goal of aligning with Samsung’s transformation goals and building a digital South Africa by improving educational and career prospects for our youth, remains intact.”

With the support of mentors, design thinking workshops, prototype funding and tablets for research and project execution, the learners will have the resources to turn their visions into reality. This is complemented by the invaluable contributions  from the judges and partners whose expertise and guidance is instrumental in nurturing this year’s young innovators.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We would like to congratulate the Top 20 schools that made it to the next stage of this competition. As Samsung, we are very happy with the quality of the entries that we received from various schools around the country and are appreciative of the interest and overwhelming participation in this year’s competition. We are also grateful to our partners: DBE and SITA, whose strategic priorities align perfectly with our mission to empower students with skills that transcend the classroom and are able to prepare them for the challenges of tomorrow.”

And when taking a closer look at the themes for this year – the social change through sports and tech theme focuses on how the power of sport as a unifying force in South Africa is recognised. And, when combined with technology – sport becomes a tool for inclusion, youth development, health and community building. This first theme encourages young innovators to use digital platforms, data and smart solutions to improve access to sports, develop talent, promote wellness and create safer, more connected communities. It’s about using technology to amplify the positive social impact of sport beyond the field.

The second theme which focuses on Environmental sustainability through technology addresses the urgent environmental challenges that the country faces, such as climate change, water scarcity, waste management and energy access. This environmentally-focused theme invites young people to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. It signifies a shift toward responsible innovation using technology not just for convenience, but to secure a healthier, more sustainable future for generations to come.

And furthermore, this year’s announcement places these Top 20 schools in the running to win substantial prizes, including up to R100,000 in STEM equipment for the winning school – with 2nd and 3rd place winning R50,000 and R30,000 respectively; plus Samsung devices for the top learners in the winning schools.

Makgato concluded: “As a pioneer in education and innovation, this SFT programme provides us with an opportunity to reinforce our dedication to nurturing the country’s future problem-solvers. Samsung is resolute in its mission when it comes to its education goals: we remain committed to continue empowering South Africa’s learners to address global challenges through technology and innovation.

The post Samsung, DBE Announce Top 20 Schools appeared first on Tech Scene ZA.

ED Programme Aims to Create Opportunities for SME’s – Uplifting Businesses through Funding & Specialised Business Development Support 

JOHANNESBURG, South Africa – 10 April 2026 – Samsung in collaboration with the Department of Trade, Industry and Competition (DTIC) isrunning an Equity Equivalent Investment Programme (EEIP) Service Centre campaign – an extension of last year’s initiative and a call encouraging more suitable, black-owned Service Centre enterprises to apply for participation in the Enterprise Development (ED) programme.

Last year’s campaign was a broad invitation to small and medium-sized (SME) enterprises operating within the Information and Communications Technology (ICT) and Service Centre space to apply for funding. While the ICT category received a sufficient number of applications – there is a need to focus exclusively on Service Centres and encourage more eligible SMEs in this category to participate in this year’s campaign.

The 2026 campaign is trying to increase the number of service centre participants in this ED programme and is now focusing on black-owned SMEs but targeting mainly underserved provinces. It is therefore looking for skilled service centre entrepreneurs with a minimum of three (3) years experience in mobile device and/or consumer electronic repairs. The main aim of this Samsung EEIP ED programme is to assist SMEs to operate suitably funded accredited service centres in an urban or peri-urban area with sufficient retail footprint.

Samsung is well aware of the government’s NDP Vision 2030 (National Development Plan) targets and the critical role that the SME sector can play in job creation in the country. In her keynote address at the JSE SME Rise Capital Matching Initiative conference, the Minister of Small Business Development highlighted that the NDP Vision 2030 has set a target of generating 11 million jobs by 2030, with small businesses projected to account for over 9 million of those employment opportunities.

And, in order for government to achieve its ambitious employment goals – there is a need for such EEIP ED programmes aimed at ensuring sustainable growth of businesses in the SME space that will result in economic growth and lead to job creation.

Nicky Beukes, Samsung EEIP Project Manager said: “As Samsung, we understand the number of challenges that affect the growth of local SME Service Centres in the small to medium-term. This ED programme is there to ensure that we bring positive change to more eligible entrepreneurs with experience in the Service Centre market. As a company, we are committed to enhancing empowerment and ICT entrepreneurship development that will stimulate job creation. Ultimately, the aim of this year’s EEIP Service Centre campaign is to contribute to the growth of the participating service centres that will lead to job creation and economic growth.”

Some of the immediate challenges experienced by these service centre SMEs include competition resulting in reduced volumes as well as vertical integration of operations from big players. In addition, the improved quality of electronics in general – results in longer time-frames before any breakdown thereby reducing the need for repair services provided by service centres.

And, in South Africa, it is a well-known fact that the service centre industry is extremely competitive and it can take a number of years before profitability is reached. The fact is that sustainable volumes are required to ensure future success of the service centres. The funding support from this ED programme can assist service centre entrepreneurs to overcome some of these challenges.

Besides the funding element, successful participation in this year’s service centre campaign means that eligible SMEs can now have access to supply chain processes that can contribute to their repair volumes as well as specialised equipment and access to genuine parts. They also have an opportunity to receive full accreditation from an OEM and these benefits combined – can provide these small and medium enterprises with the ability to compete efficiently.

Beukes emphasised: “By participating in this campaign, you could also be one of the selected entrepreneurs with grant-funding to support operations, receive specialist business development support and have access to Samsung’s service repair network.”

How to Apply

If you are a talented service centre business with growth potential, the opportunity you have been waiting for has arrived. Samsung can help by empowering you to ignite and grow your service centre business. You could receive grant funding to capitalise the business and gain access to specialist business development support services. To learn more about the criteria for qualification as well as information on how to enter, please click on this link – https://www.samsung.com/za/local-programme/ed-programme/

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Discover how televisions certified with Real Quantum Dot technology elevate the viewing experience with greater colour accuracy & precision

JOHANNESBURG, South Africa – 3 April 2026 – Upgrading your TV is an increasingly important decision for those seeking an improved home entertainment experience. Beyond screen size or resolution, there’s a technology that makes a real difference in picture quality: Real Quantum Dot Display, certified by TÜV Rheinland, an international certification organization based in Germany and featured in certain Samsung TVs. Samsung’s quantum dot technology has also been developed without cadmium¹ – a material toxic to health and the environment.

Thanks to this innovation – Samsung achieves 100% colour volume², great brightness and durability, positioning itself as a benchmark in high quality  visual technology.

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland³ confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

Realistic And Vibrant Colours With Real Quantum Dot

Real Quantum Dot technology uses nanocrystals that transform light into accurate colours, achieving near-realistic reproduction. This results in more vibrant images, sharper details and an immersive experience for both movies and TV shows. Unlike technologies without the certification, Samsung TVs with Real Quantum Dot maintain their image quality for longer – guaranteeing long-lasting performance.

¹ Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

² Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

³ Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

Cadmium-Free¹: Responsible Innovation

One of Samsung’s major differentiators is that its Real Quantum Dot technology is cadmium-free¹, a heavy metal commonly used in traditional displays that poses risks to health and the environment. By removing this component, Samsung improves the safety of its products, without sacrificing quality or visual performance.

Greater Brightness & Contrast For Different Types Of Content

Samsung TVs offer superior brightness, allowing you to enjoy clear images even in brightly lit environments. Furthermore, optimised contrast highlights details in both dark and bright scenes. This allows for a cinematic experience at home, with accurate colours and greater image depth.

For more information about Samsung televisions, visit: https://www.samsung.com/za/tvs/all-tvs/.

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JOHANNESBURG, South Africa – 02 April 2026 – Under clear skies and the beautiful scenery of the Cape Winelands, Galaxy KDay 2026 was a lively celebration of music, connection, and innovation. Held at Sandringham Farm, this year’s event once again gathered friends, families, music and fun lovers for a sunny day that made one thing clear: when you have the Galaxy S26 Ultra in hand, there are truly #NoBadSeats.

Galaxy KDay demonstrated why the Galaxy S26 Ultra is the perfect festival companion as the device for content creation in dynamic, real-world environments.  At the heart of this years’ experience was the Galaxy Hangouts Cube, an immersive space built around the new Galaxy S26 series, where revellers could explore, create, and experience the devices first-hand in a vibrant festival setting.

From the front row to the furthest corners of the venue, thanks to its advanced AI-powered camera system, the Galaxy S26 Ultra lets you capture every beat, lyric and emotion with remarkable clarity. It transforms the way festivalgoers experience live music, enabling them to zoom in, frame creatively and shoot with precision from virtually anywhere on the grounds.

Content creators and brand partners put the device through its paces at Galaxy KDay, sharing real-time experiences that highlighted the phone’s standout capabilities. They documented the day through the Galaxy S26 Ultra’s lens, demonstrating how seamlessly the device adapts to the fast-paced, ever-changing festival environment.

The Galaxy S26 Ultra’s 200MP camera system allowed the content creators to explore a variety of shooting angles, capturing everything from sweeping crowd scenes to intimate artist moments with striking detail. As the sun dipped below the horizon, Samsung’s enhanced Nightography[1] ensured that low-light conditions didn’t mean compromised quality. Instead, every performance after dark remained vivid, sharp and share-ready.

Beyond visuals, the device also redefines stability and sound. Features such as Horizontal Lock ensure smooth, cinematic video capture even in the midst of dancing crowds, while Audio Eraser helps isolate and refine sound, allowing users to reduce background noise and focus on the moments that matter most. Together, these innovations create a powerful toolkit for storytelling, enabling festivalgoers to not only relive their experiences but share them instantly with friends, family and followers.

“Galaxy KDay continues to be a platform where music, culture and technology intersect in meaningful ways. With the Galaxy S26 Ultra, we’re empowering users to experience events like this without limitations. Whether you’re near the stage or further back, the device ensures that every moment is within reach and worth capturing. This device ushers in a new era of content creation, where distance disappears, creativity takes centre stage and every seat feels like the best one in the house,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

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Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use

SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence¹ — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”
 

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select²is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser³ now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face⁴ supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions⁵ help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim⁶ for even easier video editing.

Circle to Search with Google⁷ adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby⁸ lets users intuitively control Galaxy settings and features using natural language, while Gemini⁹ navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).¹⁰ The devices feature a versatile triple-camera system, led by a 50MP main sensor¹¹, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improvedNightography¹², capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.¹³ 

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lenscaptures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
 

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance¹⁴, combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh¹⁵ battery supports up to two days of use¹⁶ — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber¹⁷ helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68¹⁸ for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen. 
 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates¹⁹ — giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault²⁰, a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available starting April 10 in select markets. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,²¹ while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White.²² For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value

Specs Table

Specification Table

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Display innovation has always been at the heart of Samsung’s television leadership, and the company is once again rewriting the rules of what a screen can offer. With the unveiling of the 115-inch Micro RGB television, Samsung introduces micro-sized Red, Green, Blue (RGB) colour precision backlight^[1] display of its kind, marking a bold new chapter in Samsung’s TV technology and visual performance.

Building on the success of Samsung’s Quantum Mini LED technology, Micro RGB pushes the frontier even further. By harnessing microscopic red, green and blue LEDs as a direct backlight, Samsung has created a display capable of unprecedented colour precision, lifelike realism and intelligent picture processing^[2]. The result is a television experience^[3] that feels less like watching a screen and more like opening a window to another world.

A Breakthrough in Colour Technology

At the core of the new Micro RGB display is a revolutionary approach to colour reproduction. Ultra-thin RGB LEDs emit pure red, green and blue light independently. Unlike traditional TVs that rely on white backlights filtered through colour layers, Micro RGB produces colour directly from the source.

This microscopic precision allows the display to render colours with remarkable depth and accuracy while supporting nearly the entire range of colours visible to the human eye. The system also optimises sound, ensuring dialogue clarity and immersive depth that matches the vivid visuals.

Three Innovations that make the Micro RGB special;

• Big Technology in Microscopic Form
  Micro RGB technology uses microscopic red, green and blue LEDs that act as a direct backlight system. These LEDs are smaller than those used in Mini LED technology and deliver independent colour emission for richer tones, deeper contrast and the widest colour spectrum ever offered on a Samsung TV.
• Unmatched Colour Accuracy
  The Micro RGB display achieves 100% of the BT.2020 colour gamut, surpassing the widely used DCI-P3 standard. Certified by VDE¹, this achievement ensures every shade appears balanced and authentic, producing images that are strikingly close to real life.
• The Power of Artificial Intelligence (AI) Processing
  Driving the experience is the Micro RGB AI Engine, powered by Samsung’s advanced chipset. Using 128 AI neural networks, the processor analyses content in real time to optimise every scene. The AI engine controls each RGB light individually to enhance colours, sharpen motion and upscale lower-resolution content to stunning 4K quality.

A Premium Home Entertainment Experience

Beyond its breakthrough display technology, the Micro RGB television integrates a range of advanced features designed to elevate the home viewing experience:

• Micro RGB Colour Booster Pro – AI-powered colour enhancement for richer, more vibrant visuals
• Dolby Atmos – cinematic sound powered by built-in top-channel speakers
• Glare-Free Screen^[4] – comfortable viewing anytime with reduced reflections, ensuring clear, distraction-free visuals even in bright rooms
• Object Tracking Sound – audio that follows the movement on screen for realistic immersion
• Q-Symphony^[5] – synchronised sound between Samsung TVs and compatible soundbars
• Metal SuperSlim Design – a refined, premium metal frame that complements the expansive 115-inch display
• Vision AI Companion^[6] – enhanced search and voice interaction powered by Bixby⁷

With Micro RGB, Samsung demonstrates that the future of television lies not only in bigger screens but in smarter, more precise control of light and colour. By combining microscopic LED technology with advanced AI processing, the company is redefining how images are created, displayed and experienced.

As Samsung continues to push the boundaries of display innovation, the Micro RGB television signals a new era where colour, intelligence and design converge to deliver the most immersive viewing experience yet.

[1] VDE’s verification evaluates products based on the test criteria established by the International Telecommunication Union (ITU) for UHD (4K) colour standards, BT2020, and certifies ‘Micro RGB Precision Colour’.

[2] Experience may vary depending on the content and environment.

[3] Viewing experience may vary according to types of content and format.

[4] Verified ‘Glare Free’ performance by UL Solutions, based on Unified Glare Rating (UGR) assessments. Verification issued when: Reflection Glare UGR ≤ 10, 5.

[5] Dolby Atmos® for multidimensional sound, Adaptive Sound Pro for optimized clarity based on room and content types and Q-Symphony.

[6] Features and spec may vary by region.

⁷ Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

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Foldable smartphones have steadily evolved from experimental devices into serious productivity tools. With the launch of the Samsung Galaxy Z Fold 7, Samsung is continuing its push to redefine what a smartphone can do.

The Fold 7 isn’t just about the novelty of a folding screen anymore. Instead, Samsung is positioning this ultra-premium device as a productivity powerhouse designed for professionals, creators, and power users who want to get more done from a single device. But with a premium price tag and incremental upgrades over its predecessor, the big question remains: Is the Galaxy Z Fold 7 worth it?

Specs

Galaxy Z Fold 7 vs Previous Fold Models

With the Samsung Galaxy Z Fold 7, Samsung focuses more on refinement than a complete redesign. The updated hinge is slimmer and more polished, making the device feel sturdier and more premium when opening and closing it. At the same time, the brighter displays and improved build quality make both the outer and inner screens more practical for everyday use.

Performance also gets a boost thanks to the Qualcomm Snapdragon 8 Gen 3 for Galaxy, which improves multitasking and overall responsiveness, especially when using split-screen apps or floating windows on the larger internal display.

For users upgrading from the Samsung Galaxy Z Fold 5 or Samsung Galaxy Z Fold 6, the improvements are noticeable but not drastic. However, for anyone coming from a traditional smartphone, the Fold 7 offers a completely different experience by transforming from a standard phone into a tablet-sized productivity device when unfolded.

Target Audience and Pricing in South Africa

The Galaxy Fold 7 is clearly targeted at business professionals, entrepreneurs, content creators, and productivity-focused users. It’s not just a casual upgrade. It’s a device for people who want to do more with their phones. The Samsung Galaxy Z Fold 7 sits firmly in the ultra-premium category.

Approximate pricing:

• 256GB / 12GB RAM – R45,000
• 512GB / 12GB RAM – R52,700
• 1TB / 16GB RAM – around R52,000+

However, promotional deals can sometimes bring the entry model down to around R35,000, making it slightly more accessible.

Pros and Cons

Pros

• Excellent multitasking capabilities
• Large, high-quality displays
• Powerful performance
• Premium build quality
• Strong foldable software optimization

Cons

• Very expensive
• Cameras are good but not Samsung’s best
• Battery is average for heavy users
• Crease visibility may vary

Final Thoughts on The Samsung Galaxy Z Fold 7

The Samsung Galaxy Z Fold 7 represents Samsung’s most mature foldable smartphone yet. It’s lighter, faster, more refined, and more capable than previous models. More importantly, it proves that foldable smartphones can be serious productivity devices rather than just experimental gadgets. If you’re a business professional, entrepreneur, or content creator, the Fold 7 offers a compelling combination of portability and productivity. For everyone else, however, the high price may still make it a niche device. But one thing is clear foldables like the Samsung Galaxy Z Fold 7 are getting closer to replacing multiple devices in your daily workflow.

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As the world of technology evolves and brings more smart-home options, consumers are no longer just choosing products, they are choosing ecosystems. The real value lies not in individual features, but in how seamlessly everything works together. That is where Samsung stands apart.

Built on four powerful pillars – Bespoke AI¹, SmartThings², Knox Security³, and Reliability – the Samsung mission is to simplify everyday life, protect what matters most and evolve alongside the people who use it. This is technology with purpose.

Bespoke AI: Intelligence That Learns Your Habits

Bespoke AI is about technology that adapts to your life. Instead of generic automation, Samsung’s Artificial Intelligence (AI) remembers your habits, preferences, and routines to make daily life more intuitive, efficient, and personal.

Laundry becomes just as effortless. A Samsung washing machine automatically detects fabric types⁴ and dirt levels, adjusting water, time and temperature in real time. This is AI with a purpose: reducing decisions, saving time⁵ and delivering comfort without complexity.

SmartThings²: A Home That Works as One

A truly smart home is not a collection of disconnected devices, but a coordinated system that works quietly in the background. SmartThings² is the engine that makes this possible. SmartThings² gives users a single, intuitive hub to control lighting, appliances, TVs, smart locks and cameras⁶. Setup is simple, and routines can be tailored to real-life habits, whether it’s morning wake-up scenes or bedtime security checks.

In real life, this means meaningful control. With SmartThings, a family learns how much energy and water their washing cycles consume. A pet owner can check live camera feeds at work and adjust a smart feeder remotely to keep their dog happy and on schedule with meals. That is connected living that feels natural and not technical.

Imagine you’re at a store, deciding what to cook for dinner, but you can’t recall the ingredients already in your fridge. With SmartThings, you can easily View Inside⁷ for contents in your Bespoke AI Side-by-Side Refrigerator Family Hub to check what you have on hand.

Knox Security³: Protection Built Into Every Layer

Smart living works better when it’s secure. That is why Samsung embeds protection directly into the core of its devices with Samsung Knox.

Unlike add-on security apps, Knox operates at both the hardware and software levels, guarding personal data, biometrics, payments and even smart-home commands. And this protection is designed to safeguard users.

A parent makes quick grocery payments using Samsung Wallet, confident that sensitive financial details remain encrypted and protected. A professional uses Knox Workspace to separate work data from personal apps on the same device, ensuring privacy and compliance without carrying two phones. Even connected home devices benefit, with cameras, sensors and locks protected from unauthorised access, making security a foundation.

Reliability: Technology That Can Last

True value over time comes from trust. Samsung’s focus on long-term reliability means its products are designed not only to perform today, but to deliver consistently for years.

Appliances undergo rigorous durability testing, while smartphones, TVs and home devices receive long-term software update commitments that keep them secure and capable long after purchase. A strong service and support network ensures help is available when it’s needed.

This reliability is evident when, for instance, a family uses their Samsung washing machine for years with minimal maintenance, thanks to durable internal components and self-cleaning systems. And with an industry-leading 20-year warranty⁸ on the digital inverter compressor in many appliances, peace of mind is built in from day one.

What makes Samsung the ideal choice isn’t just the power of its individual products. It’s how everything connects and strengthens the overall experience. Bespoke AI makes devices smarter. SmartThings makes homes more intuitive. Knox keeps your data safe. Reliability and peace of mind with a leading warranty.

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