JOHANNESBURG, South Africa – 19 June – Samsung Electronics Co., Ltd. recently unveiled the new Galaxy A57 5G and Galaxy A37 5G, the latest editions of its popular Galaxy A series, bringing powerful mobile AI (artificial intelligence) innovations and enriched Awesome Intelligence to more users around the world.

Designed to make everyday experiences simpler, smarter, and more intuitive, the new Galaxy A57 5G and A37 5G reflect Samsung’s ongoing commitment to democratising artificial intelligence. By expanding AI capabilities across more accessible devices, Samsung continues to empower users to do more with the technology in their hands, from capturing meaningful moments to enhancing everyday productivity.

As part of celebrating the launch locally, Samsung South Africa is turning the spotlight on one of the devices’ standout features: the powerful camera, with which you’ll never miss the shot[1]. In collaboration with one of Mzansi’s leading film production companies, Samsung has produced a dynamic new film that captures how South Africans are using AI-powered photography to tell their stories in fresh, expressive ways.

Directed by rising creative talent Lindo Langa, the film explores the beauty of everyday moments through a uniquely cinematic lens. It opens on striking frozen tableaus, moments suspended in time just before they are captured. As the scenes come to life, the pace accelerates into vivid motion, revealing the energy, creativity and authenticity of South African youth culture. The film features a cast of content creators from the Galaxy A series family, including Dee Koala (@deekoala021), Sine Madondo (@sine._madondo), Coachella Randy (@coachella.randy) and Jaedin Rhodes (@jaedinrhodes10), each doing what they do best to demonstrate the impressive capabilities of the devices’ AI-powered cameras.

“The AI Camera behind the Galaxy A57 and A37 really is a powerful tool that empowers me to bring the world I imagine into reality. The idea of Awesome being for everyone is exemplified through the film’s sense of unification behind the various devices we see through the story. Everyone in the piece is either a real person in the context of their scenes or an influencer expressing a truth of their life, and the Samsung Galaxy A57 and A37 sit comfortably in their hands as they express these truths. Awesome is indeed for everyone in this film because the Awesomeness that binds us is the device in all our hands,” said Lindo Langa.

The film serves as both a celebration of innovation and a tribute to the diverse, creative spirit of South Africa, demonstrating how technology can amplify real stories and everyday expression.

The new Galaxy A57 5G and Galaxy A37 5G showcase how AI-powered camera technology can transform everyday moments into compelling visual stories, giving users the tools to capture life as it unfolds, or as they imagine it.

Samsung | A Series: Link to the TVC

Specification Table

[1] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

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JOHANNESBURG, South Africa – June 2026 – As winter approaches, Samsung presents its new seasonal campaign, “Stay Warm Your Way”, showcasing the innovative range of artificially intelligent air conditioning systems. The campaign introduces a smarter, more personalised approach to home heating, powered by Samsung Air Conditioning technology.

Winter comfort is personal, adaptable, and intuitive. Samsung’s Stay Warm Your Way campaign reflects a broader shift from conventional heating methods to artificially intelligent¹ air conditioning systems that respond to individual preferences and lifestyles.

Whether it’s maintaining the optimal evening temperature or warming up a space before you arrive home, Samsung’s approach puts control in the hands of the user, while reducing the need for constant manual adjustments. Samsung continues to push the boundaries of what smart home technology can do, and at the heart of this campaign is the brand’s commitment to creating seamless, intelligent experiences that simplify everyday life.

From learning your habits, adapting, and optimising use, Samsung’s air conditioners are designed to do more than just regulate temperature. Through Artificial Intelligence (AI)-powered features, users can enjoy automatic temperature adjustments based on usage patterns, ensuring consistent comfort without the guesswork. Integrated with smart home ecosystems and accessible via SmartThings² App, these systems allow users to control their environment remotely, bringing convenience and control into perfect harmony.

With Fast Heating, you can heat rooms rapidly, and when it’s activated, warm air is distributed across an entire room. The Fast Heating mode’s unique design means that the room reaches the desired temperature faster than other conventional models³.

Samsung’s AI-driven climate control features take the effort out of staying comfortable. By analysing user habits and environmental conditions, the system automatically fine-tunes settings to maintain the ideal temperature.

The result is a home that feels just right, without constant adjustments, helping users save time while enjoying a more tailored experience. Additionally, the energy-efficient⁴ design supports more mindful electricity usage, an increasingly important factor for modern households.

With more people spending time at home, comfort, convenience, and efficiency have become essential. From quiet operation to sleek design and intelligent controls, Samsung air conditioners fit seamlessly into contemporary homes, delivering comfort that adapts to every moment.

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[Signing Ceremony] Strategic Partnership Established to Equip the Next Generation with Future-Ready Technology Skills that Enhance Student Employability

JOHANNESBURG, South Africa – XX Month 2026 – Samsung recently signed a memorandum of agreement (MOA) and officially launched the Samsung Innovation Campus (SIC) programme at the Durban University of Technology; in an effort to establish a strategic partnership that is able to equip the next generation with future-ready technology skills to enhance student employability.

The MOA signing ceremony and the official launch of the SIC programme took place recently at Coastlands Musgrave Hotel and in attendance were some key dignitaries and partners that included Samsung’s Public Affairs team; Nhlakanipho Nkontwana – the head of department (HOD) for the KwaZulu-Natal (KZN) Department of Economic Development, Tourism and Environmental Affairs (EDTEA); as well as Prof Pfano Mashau – the director of Durban University of Technology (DUT) Business School along with the members of the institution’s leadership team.

Recent data from Statistics South Africa has shown that youth unemployment in South Africa stands at over 46% among people aged 15 to 34¹. Yet, the technology sector is struggling to find talent. Also, a comprehensive 2024/2025 research report titled: “Decoding ICT Demand”, conducted by The Collective X – has revealed that over 118,000 digital and ICT jobs in South Africa remain unfilled², including thousands of entry-level roles suitable for young professionals starting their careers and this, is a clear indication of a skills gap in the country².

The SIC programme, hosted within the DUT Business School, aims to upskill 60 young people in fourth industrial revolution (4IR) technologies by providing training in high-demand fields, including coding and programming (C&P) in Python, as well as artificial intelligence (AI). Importantly, this programme will now also enable DUT students to move beyond job seeking and become entrepreneurs in technology – capable of developing AI-driven projects and solving real-world problems.

Speaking at the signing ceremony, Lefa Makgato, CSR Manager for Samsung South Africa outlined how over the next three years, Samsung will be investing a significant amount annually to support this initiative, ensuring that the SIC programme is not just a training programme but an investment in South Africa’s digital future. For Samsung, this strategic collaboration with both DUT and the KZN government is rooted in a shared belief that education, technology and teamwork are key to building a more inclusive society.”

She also emphasised the need for this SIC programme to bridge the divide between academic learning and industry requirements, ensuring graduates possess the practical skills needed to secure jobs in the tech sector. Ultimately, by fostering, digital literacy and job creation – the collaboration between these strategic partners as well as Samsung’s objectives – align with the country’s National Development Plan (NDP) 2030. 

The DUT curriculum which fits perfectly with the objectives of the SIC programme – also aims to teach students important soft skills that include communication, critical thinking, problem solving and the ability to collaborate with others. This SIC programme is not only equipping students with vital skills that are required in work environments, but also those that will help them solve real world challenges.

And, according to DUT – with the advent of 4IR, society has become more connected than ever, thereby increasing the need for graduates with varied skills to drive technological innovations that address societal and industrial challenges. DUT’s inspiring launch has therefore managed to bring together industry and academia to unlock opportunities, accelerate digital skills and shape the next generation of leaders.

Prof Pfano Mashau (DUT) emphasized: “As DUT, we know that our role in this collaboration is to ensure that our curriculum equips our young people with skills that will help them to become employable. We are therefore very grateful to Samsung for this partnership that is allowing us to contribute to the skills development of our young people in KZN. We hope that at the end of this SIC programme, our unemployed graduates will use the in-demand skills they acquire from this initiative – to start their own businesses as well as empower themselves even further.”

This newly formed Public–Private Partnership (PPP) is now acting as a catalyst for youth empowerment – highlighting how successful collaborations such as the one between DUT, government and the private sector can help address youth unemployment and skills shortages in the country.

The partners along with their government counterparts believe that this SIC programme is not only nurturing technology skills, but it is also developing a generation of technological innovators and problem solvers. The beneficiaries from this programme carry a great responsibility as they are not merely beneficiaries, but also pioneers that will shape how technology serves communities; now into the future.

Nhlakanipho Nkontwana – HOD for the KwaZulu-Natal EDTEA explained: “The launch was more than a ceremony, it represented a moment to re-imagine education in an era defined by rapid technological advancement, particularly the rise of AI. These days, he added, AI is allowing us the opportunity to not only equip students with qualifications, but also with adaptable future building competencies.

“Importantly, partnerships such as the one we are celebrating between Samsung Africa and DUT Business School are essential in achieving the country’s educational goals. This collaboration is both timely and strategic – it brings together academic excellence and industry expertise; creating a bridge between theory and practices as well as a link between lecture halls and the real world. Through this partnership, students will not only gain exposure to cutting-edge technologies but also develop the practical skills required to navigate and shape the digital economy, ” concluded Nkontwana.

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Samsung says the new Galaxy S26 series is the easiest AI smartphone lineup they’ve ever made. But beyond the marketing, does the Samsung Galaxy S26+ actually deliver useful AI features that improve daily life?

After spending time with the Galaxy S26+ in Durban, Cape Town, and during travel, it feels like Samsung has focused less on chasing specifications and more on creating practical experiences that make everyday smartphone use easier. From Circle to Search and Now Nudge to Horizon Lock stabilization and improved Nightography, the Galaxy S26+ aims to bring flagship features without pushing users into Ultra-level pricing.

Samsung Galaxy S26+ Overview

Officially launched in 2026, the Samsung Galaxy S26+ sits comfortably in the premium flagship sweet spot. What’s interesting this year is Samsung’s shift in focus. Rather than relying purely on hardware upgrades, the company is investing heavily in AI-powered features that feel genuinely useful in daily use. AI features integratedf into the Samsung Galaxy S26+ all work together to create a smarter smartphone experience.

Who Should Buy the Samsung Galaxy S26+?

The Galaxy S26+ is ideal for:

• Content creators
• Professionals
• Students
• Social media users
• Everyday smartphone users

It’s especially appealing to people who rely heavily on their phones for:

• Photography
• Video creation
• Productivity
• Social media management

Because the AI features are integrated naturally into the experience, users don’t need technical expertise to benefit from them.

Samsung Galaxy S26+ Price in South Africa

At launch, South African pricing starts at approximately:

• R22,999 through Vodacom (256GB)
• R25,999 via Samsung South Africa (256GB)
• R30,999 for the 512GB model

While it’s undoubtedly a premium smartphone, Samsung positions the S26+ as a long-term flagship investment.

Camera Performance

Check out the camera performance for the Samsung S26+ in our Youtube review down below.

Pros and Cons

Pros

• Excellent Dynamic AMOLED display
• Strong battery life
• Premium build quality
• Great camera performance
• Useful AI features
• Outstanding Horizon Lock stabilization
• Strong Samsung ecosystem integration
• Reliable flagship performance

Cons

• Premium pricing
• Charging speeds trail behind some competitors
• No expandable storage
• Some AI features may take time for users to fully appreciate

Final Verdict: Is the Samsung Galaxy S26+ Worth It?

Samsung appears to have found an excellent balance between hardware and software intelligence with the Galaxy S26+. The AI features don’t feel gimmicky. Instead, they improve everyday usability in meaningful ways. Combined with strong battery life, flagship performance, premium design, excellent cameras, and impressive stabilization, the S26+ becomes a particularly attractive option for creators and power users.

Rather than reinventing the flagship smartphone experience, Samsung has refined it. The Galaxy S26+ delivers a premium design, dependable battery life, capable cameras, flagship-level performance, and AI features that genuinely feel practical. For users who want many of the benefits of an Ultra device without stepping into Ultra pricing territory, the Samsung Galaxy S26+ makes a compelling case.

The post Samsung Galaxy S26+ Review: Almost Ultra Without the Ultra Price appeared first on Tech Scene ZA.

Customers who purchase the new Samsung Galaxy A57 5G or Galaxy A37 5G can now enjoy 12 months of free emergency assistance through Samsung SOS+ provided by AURA.

JOHANNESBURG, South Africa – 06 June 2026 – Samsung South Africa is putting safety and peace of mind directly into customers’ hands with the launch of Samsung SOS+[1]^* campaign, running from 18 May to 30 June 2026. Customers who purchase the new Samsung Galaxy A57 5G or Galaxy A37 5G during the promotional period will qualify for 12 months of free access[2] to Samsung SOS+, an on-demand emergency response subscription provided by AURA.

Designed for those navigating busy lifestyles, late-night commutes, family responsibilities, travel, and unexpected emergencies, Samsung SOS+* transforms the smartphone into more than just a communication device. It becomes a personal safety companion that is always within reach.

In an emergency situation, Samsung SOS+* immediately geolocates the user and dispatches traceable private security and medical emergency services in real time. Available 24/7 across South Africa[3], the service gives users direct access to rapid support when every second matters.

To activate the offer, customers simply need to purchase a Galaxy A57 5G or Galaxy A37 5G device, redeem the offer via Samsung Members app, register, and enjoy a full year of emergency assistance at no additional cost. Customers will have until 31 July 2026 to redeem the offer through Samsung Members.

Samsung SOS+* is provided by AURA, South Africa’s leading emergency response platform. Since 2017, AURA has focused on transforming emergency response through technology, connecting users to real-time, efficient medical and armed response services. The partnership combines Samsung’s trusted mobile innovation with AURA’s advanced emergency response capabilities to create an integrated safety solution that fits naturally into modern life.

The campaign reinforces Samsung’s commitment to making meaningful innovation more accessible, bringing premium experiences and practical everyday solutions to more consumers through the Galaxy A Series.

“Smartphones have become central to how we live, work, connect, and move through the world. With Samsung SOS+*, we are extending that experience even further by offering our customers an added layer of safety and reassurance. The new Galaxy A57 5G and Galaxy A37 5G are designed to deliver powerful everyday experiences, and through this partnership with AURA, they now also provide immediate access to trusted emergency support when it matters most,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa.

Whether users are travelling alone, waiting for a ride, managing school runs, or simply wanting greater peace of mind for themselves or their loved ones, Samsung SOS+* offers reassurance in the palm of their hand.

The latest Galaxy A Series devices continue to deliver popular Galaxy experiences including advanced camera capabilities, intelligent AI (artificial intelligence)-powered tools, long-lasting performance, and enhanced connectivity. With the addition of

^[1] To activate, you must install the Samsung Members app, find the SOS+ banner, and register on the linked AURA platform to complete the process. After registration, it’s recommended to also download the separate Samsung SOS+ app and save the toll-free number for full access to the emergency response service. 

^[2] Terms and Conditions Apply. Offer has to be redeemed by 31 July 2026.^[3] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns

[1] To activate, you must install the Samsung Members app, find the SOS+ banner, and register on the linked AURA platform to complete the process. After registration, it’s recommended to also download the separate Samsung SOS+ app and save the toll-free number for full access to the emergency response service. 

[2] Terms and Conditions Apply. Offer has to be redeemed by 31 July 2026.

[3] AURA has partnered with the best private security & medical companies across South Africa to ensure that you have help wherever you may be. AURA has a live coverage map to see specifically where the services cover you based on your location. AURA currently covers all population centres including all major cities, towns and even certain informal settlements.

* Provided by AURA.

The post Get 24/7 Samsung SOS+ Emergency Assistance with your New Galaxy A Series appeared first on Tech Scene ZA.

JOHANNESBURG, South Africa – 27 May 2026 – In an era where mobile phones have become vaults of our most personal moments, conversations and business dealings, Samsung is turning privacy into a basic feature. With the introduction of the Privacy Display[1] feature on the new Galaxy S26 Ultra, the brand is not just keeping up with the AI (artificial intelligence) era, it’s quietly reshaping how users interact with it.

Imagine your screen as a stage that only you can see. Privacy Display aims to limit viewing angles so that sensitive content is only visible to the user, shielding it from wandering eyes in public spaces. It’s a slight shift in hardware capability, but a giant leap in everyday confidence. Whether you’re reviewing contracts on a plane or replying to messages in a packed café, the feature aims to ensure discretion with minimal disruption.

A few South African content creators and influencers recently got a hands-on experience of the Galaxy S26 Ultra and all admired the device as a seamless, intuitive companion powered by intelligent features that simplify everyday life.

The campaign didn’t just talk about innovation, it handed it to these culture-shapers to explore in real life. The result? A series of authentic, relatable moments where privacy isn’t a luxury, but a necessity.

In his post, which he titled ‘For My Eyes Only’, hitmaker Musa Keys is laying on a couch at-home, in the company of two of his buddies when the one sitting closest to him realises that he can’t see what Musa is doing on his phone when he tries to take a peek. In response to the post, his followers praised the feature as a must-have for creatives who value control over their work.

Model and actor Maps Maponyane digitally created his identical twin, who sat next to him to demonstrate how the feature works in a practical day-to-day scenario. TV presenter Chanley Wong, who is constantly in public spaces, highlights the balance between visibility and privacy. She got her script while at the gym and a contract via email while out for dinner, both confidential communications. On both occasions, Privacy Display helped her ensure that the messages were protected from prying eyes.

What stands out in the reception of Privacy Display is how naturally it integrates into different lifestyles. From home, studios to airport lounges, TV sets and daily commutes, the feature isn’t confined to a niche use case. It’s universal. And that’s the quiet brilliance of it.

In the same way AI is making mobile phones more intuitive, Samsung is ensuring they’re also more personal. Privacy Display doesn’t demand attention, it earns appreciation in the moments when it matters most.

We live in a hyper-connected world where privacy has become a luxury, but Samsung has just made it standard.

[1] Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

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Samsung brings its first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

JOHANNESBURG, South Africa – May 2026 – Samsung has launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave evenMiranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it Samsung’s first-ever Runway Cam #withGalaxy that Samsung South Africa, in association with partners, hosted a special screening of the film at Ster-Kinekor cinemas at Eastgate Shopping Centre, Johannesburg on Tuesday, 28 April. On an evening where fashion and innovation intersected, attendees, who included media and influencers, answered to the evening’s theme of ‘Runway Ready’, and looked exquisite. The guests had a unique opportunity to see the Galaxy S26 series, which was on display with all its latest and impressive AI (artificial intelligence) features, along with Samsung’s Crystal UHD Smart TV 2025.

Galaxy S26 Ultra users and influencers Musa Keys (@musakeys) and Pedro (@Pedrothe3rd) participated in the experience. “I’ve always been about capturing moments that feel bigger than life, and the Galaxy S26 Ultra does exactly that,” said Musa Keys[1]. “From the camera quality to features like Circle to Search with Google, it’s like having a creative studio in your pocket. Being part of something that blends fashion, music and tech at this level just makes sense.”

Pedro¹ said, “The energy on the red carpet was unreal. The Galaxy S26 Ultra made it easy to stay on top of everything, from capturing clean, high-quality content to finding inspiration on the go. It’s fast, it’s smart, and it keeps up with the pace of moments like these.”

“At Samsung South Africa, we’re always looking for ways to connect innovation with culture in a way that feels authentic and exciting for our consumers,” said Kgomotso Mannya, Chief Marketing Officer at Samsung South Africa. “This collaboration with The Devil Wears Prada 2 allows us to showcase the Galaxy S26 Ultra not just as a powerful device, but as a creative companion that empowers users to express themselves, capture standout moments, and stay effortlessly ahead in fast-paced environments.”

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

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Company Ranked the Global TV Market Pioneer Every Year Since 2006, Based on Revenue Share

JOHANNESBURG, South Africa – APRIL 2026 – Samsung Electronics has announced that it ranks as the world’s No.1 TV brand¹ for the 20th consecutive year — marking two decades as the global innovator in the television industry.

Samsung had held the top position in the global TV market since 2006 and according to market research firm Omdia’s report, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s top position across premium, ultra-large and next-generation display technologies. Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its top position in the segment over $1,500, holding a 52.2% market share.

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

2009: The company accelerated the global transition to LED TVs – setting new standards for slimmer, more energy-efficient displays.

2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms – expanding their role beyond traditional viewing.

2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.

2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.

2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TV poweredby quantum dot technology.

2018: 8K TVs delivered four times more the resolution of 4K.

2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation – Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening its Position in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing its invention in high-performance screens. The company also continues to enhance its OLED andNeo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering ground-breaking technology across multiple price tiers, screen sizes and display innovations.

¹ Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

Data: Worldwide TV Market Share by Manufacturer – Annual unit & revenue basis

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No two homes tell the same story.

One family rises at dawn for school runs. Another works night shifts. Some households cook sumptuous weekend feasts. Others rely on quick weekday meals between activities. Yet for years, appliances were built with a one-size-fits-all mind-set.

Samsung is changing that narrative by building appliances that can learn your family’s habits.

Through its Bespoke AI ecosystem, Samsung is pioneering personalisation at scale, where technology adapts continuously to the rhythms, preferences and energy patterns of each household. This is the evolution of the AI Home Companion.

Built-in Intelligence

Personalisation is not an add-on feature. It is embedded within the appliance itself.

AI Wash¹ refines performance over time, learning how frequently laundry is done, what fabrics dominate and how much detergent is needed. It improves efficiency without requiring reprogramming. AI EcoBubble² uses intelligent fabric sensing and bubble technology to deliver up to 70% energy savings³ while removing 24% more soil⁴, even in cold water. They use Artificial Intelligence (AI) to analyse fabric types and load weight, optimising detergent, water and bubble usage for high quality care and efficiency.

In climate control, AI Fast and Comfort Cooling⁵ ensures rapid temperature adjustments without an unexpected draft. The system learns occupancy patterns, adjusting cooling performance to deliver comfort only when and where it is needed.

This is personalisation that evolves. The more you live, the more your appliances understand.

An Ecosystem with a Bird’s Eye View

True personalisation happens when devices communicate. Through SmartThings⁶, Samsung connects refrigerators, washing machines, ovens, air conditioners, TVs and mobile devices into a unified ecosystem with contextual awareness.

SmartThings⁶ Energy provides visibility into household consumption patterns, helping families make informed decisions and encouraging more sustainable living. Over time, the system learns preferences and automatically optimises operations to reduce unnecessary consumption without sacrificing comfort.⁷

Secure, Reliable and Built for the Long Term

As homes become more intelligent, security becomes foundational. Samsung Knox⁸ safeguards connected appliances at both hardware and software levels, protecting data, access controls, and personal information. Personalisation should never mean a compromise on privacy.

Reliability also defines the AI Home Companion. Samsung appliances undergo rigorous durability testing and receive long-term software updates to remain secure and capable. With extended warranties, families invest in intelligence that lasts.

Why Personalisation Matters

Personalisation is not about novelty but about relevance. In a country as diverse as South Africa, homes vary widely in size, energy access and needs, climate conditions and lifestyle patterns. An adaptive AI ecosystem takes these differences into account and balances across apartments, suburban homes and all other household types in between.

When appliances respond to real-life behaviour, families spend less time configuring technology and more time benefiting from it. The technology fades into the background, allowing life to take centre stage.

The Future of the AI Living Companion

Samsung’s vision extends beyond smart appliances. It is about shaping a home that grows with you. Work patterns shift. Energy demands fluctuate. Through continuous learning and software updates, the Samsung AI ecosystem evolves with these transitions. More than connected, the home becomes attentive.

In this future, your refrigerator anticipates your weekly habits. Your washing machine aligns with your schedule. Your air conditioning understands seasonal nuances. Your energy consumption adapts automatically. And it’s all coordinated through one secure ecosystem. With this kind of personalisation happening at scale, it is not technology that demands attention, but technology that pays attention.

Samsung is not simply building appliances. It is building AI Living Companions designed to enrich life, strengthen families, and transform houses into responsive, intelligent homes that truly understand⁹ the people inside them.

Samsung is your companion in this new era, making the “home of the future” the reality of your today. For more details, visit https://www.samsung.com/za/home-appliances/why-samsung-appliances/

1 Based on an AI-created algorithm. Actual results may vary depending on individual use.

2 AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

3 Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary.

4 Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

5 To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options

6 To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

7 Results may vary depending on the actual usage conditions and patterns.

8 Applied to all appliances that have an Internet connection.

9 AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New data sets maybe introduced to our learning model from time to time to enhance its accuracy.

The post The Era of the Living Companion: How Samsung is Personalising AI in the Home appeared first on Tech Scene ZA.

JOHANNESBURG, South Africa – April 2026 – Audio Eraser[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI (artificial intelligence) sound engine with advanced sound separation technology, the Galaxy S26 series allows you to adjust and control recorded sound as it occurs. This enables a clear, immersive listening experience across various streaming platforms by effectively erasing distracting background noise.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to focus/prioritise on  dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, for the different types of content you watch.

▲Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI may be different.

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