Company Ranked the Global TV Market Pioneer Every Year Since 2006, Based on Revenue Share

JOHANNESBURG, South Africa – APRIL 2026 – Samsung Electronics has announced that it ranks as the world’s No.1 TV brand¹ for the 20th consecutive year — marking two decades as the global innovator in the television industry.

Samsung had held the top position in the global TV market since 2006 and according to market research firm Omdia’s report, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s top position across premium, ultra-large and next-generation display technologies. Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED and lifestyle TVs. It also maintained its top position in the segment over $1,500, holding a 52.2% market share.

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

2009: The company accelerated the global transition to LED TVs – setting new standards for slimmer, more energy-efficient displays.

2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms – expanding their role beyond traditional viewing.

2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.

2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.

2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TV poweredby quantum dot technology.

2018: 8K TVs delivered four times more the resolution of 4K.

2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation – Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening its Position in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing its invention in high-performance screens. The company also continues to enhance its OLED andNeo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering ground-breaking technology across multiple price tiers, screen sizes and display innovations.

¹ Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech

Data: Worldwide TV Market Share by Manufacturer – Annual unit & revenue basis

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No two homes tell the same story.

One family rises at dawn for school runs. Another works night shifts. Some households cook sumptuous weekend feasts. Others rely on quick weekday meals between activities. Yet for years, appliances were built with a one-size-fits-all mind-set.

Samsung is changing that narrative by building appliances that can learn your family’s habits.

Through its Bespoke AI ecosystem, Samsung is pioneering personalisation at scale, where technology adapts continuously to the rhythms, preferences and energy patterns of each household. This is the evolution of the AI Home Companion.

Built-in Intelligence

Personalisation is not an add-on feature. It is embedded within the appliance itself.

AI Wash¹ refines performance over time, learning how frequently laundry is done, what fabrics dominate and how much detergent is needed. It improves efficiency without requiring reprogramming. AI EcoBubble² uses intelligent fabric sensing and bubble technology to deliver up to 70% energy savings³ while removing 24% more soil⁴, even in cold water. They use Artificial Intelligence (AI) to analyse fabric types and load weight, optimising detergent, water and bubble usage for high quality care and efficiency.

In climate control, AI Fast and Comfort Cooling⁵ ensures rapid temperature adjustments without an unexpected draft. The system learns occupancy patterns, adjusting cooling performance to deliver comfort only when and where it is needed.

This is personalisation that evolves. The more you live, the more your appliances understand.

An Ecosystem with a Bird’s Eye View

True personalisation happens when devices communicate. Through SmartThings⁶, Samsung connects refrigerators, washing machines, ovens, air conditioners, TVs and mobile devices into a unified ecosystem with contextual awareness.

SmartThings⁶ Energy provides visibility into household consumption patterns, helping families make informed decisions and encouraging more sustainable living. Over time, the system learns preferences and automatically optimises operations to reduce unnecessary consumption without sacrificing comfort.⁷

Secure, Reliable and Built for the Long Term

As homes become more intelligent, security becomes foundational. Samsung Knox⁸ safeguards connected appliances at both hardware and software levels, protecting data, access controls, and personal information. Personalisation should never mean a compromise on privacy.

Reliability also defines the AI Home Companion. Samsung appliances undergo rigorous durability testing and receive long-term software updates to remain secure and capable. With extended warranties, families invest in intelligence that lasts.

Why Personalisation Matters

Personalisation is not about novelty but about relevance. In a country as diverse as South Africa, homes vary widely in size, energy access and needs, climate conditions and lifestyle patterns. An adaptive AI ecosystem takes these differences into account and balances across apartments, suburban homes and all other household types in between.

When appliances respond to real-life behaviour, families spend less time configuring technology and more time benefiting from it. The technology fades into the background, allowing life to take centre stage.

The Future of the AI Living Companion

Samsung’s vision extends beyond smart appliances. It is about shaping a home that grows with you. Work patterns shift. Energy demands fluctuate. Through continuous learning and software updates, the Samsung AI ecosystem evolves with these transitions. More than connected, the home becomes attentive.

In this future, your refrigerator anticipates your weekly habits. Your washing machine aligns with your schedule. Your air conditioning understands seasonal nuances. Your energy consumption adapts automatically. And it’s all coordinated through one secure ecosystem. With this kind of personalisation happening at scale, it is not technology that demands attention, but technology that pays attention.

Samsung is not simply building appliances. It is building AI Living Companions designed to enrich life, strengthen families, and transform houses into responsive, intelligent homes that truly understand⁹ the people inside them.

Samsung is your companion in this new era, making the “home of the future” the reality of your today. For more details, visit https://www.samsung.com/za/home-appliances/why-samsung-appliances/

1 Based on an AI-created algorithm. Actual results may vary depending on individual use.

2 AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

3 Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary.

4 Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

5 To use AI Fast & Comfort Cooling a Wi-Fi connection and Samsung account SmartThings are required. SmartThings server stores user data, preferences and usage patterns to suggest the most useful options

6 To use SmartThings, download the App from the Galaxy Store, Google Play Store, or Apple App Store. The supported OS specification, required storage space, and other usage environment for the SmartThings app can be found on the app download page in each app store. SmartThings has compatibility constraints, and the compatible environment may be updated periodically.  Supported OS specifications and app screen configuration may change with app updates.

7 Results may vary depending on the actual usage conditions and patterns.

8 Applied to all appliances that have an Internet connection.

9 AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New data sets maybe introduced to our learning model from time to time to enhance its accuracy.

The post The Era of the Living Companion: How Samsung is Personalising AI in the Home appeared first on Tech Scene ZA.

JOHANNESBURG, South Africa – April 2026 – Audio Eraser[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI (artificial intelligence) sound engine with advanced sound separation technology, the Galaxy S26 series allows you to adjust and control recorded sound as it occurs. This enables a clear, immersive listening experience across various streaming platforms by effectively erasing distracting background noise.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to focus/prioritise on  dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, for the different types of content you watch.

▲Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI may be different.

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JOHANNESBURG, South Africa – April 2026 –There’s something magical about cinema. The hush before the opening scene, the richness of colour on a big screen, the way every shadow and sound pull you deeper into the story. Now, with the latest OLED TV range from Samsung, that cinematic magic feeling no longer lives only in theatres, it lives in your living room.

As part of Samsung’s TV Lifestyle campaign** running from 1 April to 31 May, consumers can purchase an immersive, cinema-quality viewing experience at home, thanks to compelling offers across its premium¹ OLED line-up.

Samsung OLED TVs are engineered to transform how you watch. Whether it’s a late-night movie, weekend binge-watches, or a live sporting moment, every frame is elevated through innovative display technology.

With self-illuminating² pixels, OLED delivers true blacks and infinite contrast, allowing scenes to unfold with remarkable depth and precision. Dark scenes are layered, textured, and alive with detail³. Paired with vibrant, true-to-life colour powered by Quantum Dot technology, every scene bursts with clarity, from the glow of city lights to the subtle hues of a sunset.

The result? A viewing experience that doesn’t just show you the story – it pulls you inside it.

Samsung’s OLED TVs are designed for modern lifestyles, where streaming, gaming, and live content blend seamlessly. With ultra-fast processing⁴ and Artificial Intelligence (AI)-powered picture optimisation, content is intelligently enhanced in real time, ensuring you always get optimised imagery from all content.

As part of the campaign, customers can take advantage of the following limited-time offers:

• Samsung 83″ S90D OLED 4K Smart TV – Now R89,999[i]* (Save R40,000)
• Samsung 77″ S95D OLED 4K Smart TV – Now R69,999* (Save R10,000)
• 77″ 4K OLED Smart TV (2025 model with Quantum Dot technology) – Now R49,999* (Save R15,000)
• 65″ OLED S90F 4K Samsung Vision AI Smart TV – Now R37,999* (Save R5,000)
• 65″ OLED S85F 4K Samsung Vision AI Smart TV – Now R19,999* (Save R5,000)
• 55″ S90D OLED 4K HDR Smart TV – Now R19,999* (Save R8,000)
• 55″ OLED S85F 4K Samsung Vision AI Smart TV – Now R12,999* (Save R4,000)

With Samsung OLED TVs, your living room becomes your private cinema, a front-row seat, a gateway into worlds both imagined and real. When picture quality reaches this level, there truly are no small moments, only big-screen experiences.

The post Bring the Big Screen Home: Samsung OLED TVs Turn Everyday Viewing into a Cinematic Experience appeared first on Tech Scene ZA.

Galaxy A57 5G and A37 5G feature a sleek design, powerful triple camera and upgraded Awesome Intelligence to give users the reliability for everyday use

JOHANNESBURG, South Africa – 22 April 2027 – Samsung Samsung Electronics Co., Ltd. has announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI (artificial intelligence) capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and security support, the new Galaxy A series is built with longevity in mind. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by transcribing and translating call recordings or turning voicemails audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the spectacular group photos where everyone looks their best. Fan favourite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography[12], making it easier to capture clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced colour even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13] 

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lenscaptures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super-Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind if accidents happen. 

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G and A37 5G will be available in South Africa. The Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray,[21] while Galaxy A37 5G comes in Awesome Lavender, Awesome Gray and Awesome Dark Green[22] For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect your value in the device.[23]

The Galaxy A57 is priced from R11,99924, and the Galaxy A37 starts from R8,69924. Buy your new Galaxy A series on pre-paid from Samsung stores, Incredible Connection or on Takealot, and add a Galaxy Fit3 and save R699 or add a Galaxy Buds Core and save R79925.

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

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JOHANNESBURG, South Africa – 17 April 2026 – Capetonians are about to get a front-row seat to the future of mobile innovation as Samsung brings its Galaxy S26 Hangouts Cube to Canal Walk Shopping Centre from 17 to 26 April. Set in the heart of the food court, this immersive pop-up invites shoppers, creators, and the simply curious to experience the latest Galaxy technology in a way that goes far beyond the screen.

The Galaxy Hangouts Cube is where the new Samsung Galaxy S26 series comes to life. Designed as a hands-on, sensory-led environment, it offers visitors an experience that can’t be replicated online. As the Cube continues its journey across cities nationwide, it has quickly become a must-visit destination for those eager to explore what’s next.

And if you’ve been seeing clips of others enjoying the Cube on your social feeds, this is your chance to experience it for yourself. No second-guessing whether it’s “AI” or not, this is the real deal.

More than just a showcase, the Galaxy S26 Hangouts Cube is designed to be interactive and deeply engaging. Through a blend of tailored moments and shared experiences, visitors are encouraged to explore, create, and connect, making it an ideal space for capturing standout content. At the core of the experience is the latest in Galaxy AI[1] (artificial intelligence), powering the Galaxy S26 series with intelligence that is both proactive and adaptive. Visitors can discover how the device works seamlessly in the background, helping to simplify everyday tasks and making life feel just a little more effortless.

Adding to the excitement, Samsung’s partnership with the South African Rugby Union brings a uniquely South African twist to the experience. On 25 April between 12h00 to 14h00, fans will have the rare opportunity to meet some of the nation’s rugby heroes and stand a chance to win a signed Springbok jersey[2].

Visitors will also be entered into a lucky draw for a chance to win a Samsung Galaxy S26 AI phone[3], putting the full power of Samsung’s latest mobile AI directly into their hands.

From discovery to connection, and from innovation to inspiration, the Galaxy S26 Hangouts Cube is more than just a pop-up, it’s a glimpse into the future, waiting to be explored.

[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.

[2] Terms and Conditions Apply.

[3] Terms and Conditions Apply.

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Selected to Advance to the Next Level of 2026 Solve For Tomorrow Competition

Encouraging Innovative Thinking & Problem Solving for Gen Z to Build Sustainable Solutions through STEM

JOHANNESBURG, South Africa – April 2026 – At an event that took place on 14 April 2026, Samsung in partnership with the Department of Basic Education (DBE) officially announced the Top 20 schools that have been selected to advance to the next stages of the 2026 STEM-based (Science, Technology, Engineering and Mathematics) – Solve For Tomorrow (SFT) competition

In attendance was Mr. Simon Lee, the President and CEO of Samsung Africa with his management team and some of the country’s dignitaries and strategic partners that included Ms Elspeth Khembo, Director for Mathematics, Science and Technology (MST), Curriculum Innovation and E-Learning at the National Department of Basic Education (DBE); as well as Mr. Tlali Tlali, the Director of Corporate Affairs at State Information Technology Agency (SITA).

This announcement marks the end of the initial application phase which ran until 06 March 2026 and Samsung along with its partners were recognising the outstanding contributions that these Top 20 schools have made to the programme; showcasing their achievements and potential impact. This year’s participation has reached new heights, with over 143 submissions from public schools across the country – a remarkable growth from 47 entries last year. This is testament to the unwavering dedication of the country’s educators and learners as well as Samsung’s valued partners: DBE and SITA.

The notable increase in participation can also be credited to the major shift in the application process in this year’s SFT competition, which has now been opened to all public schools, including quintile 5 – making it more inclusive and nationally representative. Now, the competition has reached a stage where it moves beyond theoretical knowledge. It is shifting from mere idea submissions going towards an active, mentored development of the solutions stage that is designed to create a positive social impact in local communities.

This year’s global themes: Social Inclusion through Sports & Technology and Environmental Sustainability via Technology, reflect our shared responsibility to build an equitable, sustainable and inclusive future. These themes whichseek to foster innovation among high school learners from underprivileged backgrounds throughout South Africa – are encouraging critical thinking and problem solving for Gen Z to build sustainable solutions through STEM.

Speaking at the event, the President and CEO of Samsung Africa, Mr. Lee shared his sentiments on the collaborative agreement between Samsung and DBE which has in the last few years – highlighted the direct alignment of the SFT’s objectives to the country’s national education priorities. He added that the recent Memorandum of Understanding (MOU) between Samsung and DBE has been instrumental in driving this success, anchoring the company’s partnership in strengthening STEM education and equipping learners with critical skills for the digital economy.

And, according to the Director for Mathematics, Science & Technology (MST), Curriculum Innovation & E-Learning at the National Department of Basic Education, Ms. Elspeth Khembo: “By teaching learners to use digital tools, data and technology to develop innovative solutions, this Samsung SFT competition advances the department’s ongoing efforts to strengthen STEM education, expand digital learning opportunities and cultivate future-ready skills among the country’s learners.

Ms. Khembo explained further and said: “All of this is in direct alignment with our national education priorities including fostering 4IR (Fourth Industrial Revolution) skills, critical thinking and equitable access to opportunities in an effort to build a capable, innovation-driven and inclusive economy,”

For these Grade 10 and 11 learners from selected public schools – making it to this stage of the competition is a significant milestone. Advancing to this next phase means that these Top 20 school learners will – through project-based learning – be equipped with the 4Cs which are Creativity, Critical Thinking, Collaboration and Communication. These skills are essential for solving real-world challenges.

The Director at SITA – Corporate Affairs Mr. Tlali Tlali also added: “We’re honoured to be part of this amazing initiative and even prouder of the fact that we’ve been partners with Samsung from inception. It gives us great joy to see the enthusiasm that’s evident in the significant increase in the number of schools from the country’s previously disadvantaged communities, that participate in this unique, global initiative. Our goal of aligning with Samsung’s transformation goals and building a digital South Africa by improving educational and career prospects for our youth, remains intact.”

With the support of mentors, design thinking workshops, prototype funding and tablets for research and project execution, the learners will have the resources to turn their visions into reality. This is complemented by the invaluable contributions  from the judges and partners whose expertise and guidance is instrumental in nurturing this year’s young innovators.

Lefa Makgato, Corporate Social Responsibility Manager for Samsung Electronics in South Africa said: “We would like to congratulate the Top 20 schools that made it to the next stage of this competition. As Samsung, we are very happy with the quality of the entries that we received from various schools around the country and are appreciative of the interest and overwhelming participation in this year’s competition. We are also grateful to our partners: DBE and SITA, whose strategic priorities align perfectly with our mission to empower students with skills that transcend the classroom and are able to prepare them for the challenges of tomorrow.”

And when taking a closer look at the themes for this year – the social change through sports and tech theme focuses on how the power of sport as a unifying force in South Africa is recognised. And, when combined with technology – sport becomes a tool for inclusion, youth development, health and community building. This first theme encourages young innovators to use digital platforms, data and smart solutions to improve access to sports, develop talent, promote wellness and create safer, more connected communities. It’s about using technology to amplify the positive social impact of sport beyond the field.

The second theme which focuses on Environmental sustainability through technology addresses the urgent environmental challenges that the country faces, such as climate change, water scarcity, waste management and energy access. This environmentally-focused theme invites young people to develop tech-driven solutions that protect natural resources, promote renewable energy and support sustainable living. It signifies a shift toward responsible innovation using technology not just for convenience, but to secure a healthier, more sustainable future for generations to come.

And furthermore, this year’s announcement places these Top 20 schools in the running to win substantial prizes, including up to R100,000 in STEM equipment for the winning school – with 2nd and 3rd place winning R50,000 and R30,000 respectively; plus Samsung devices for the top learners in the winning schools.

Makgato concluded: “As a pioneer in education and innovation, this SFT programme provides us with an opportunity to reinforce our dedication to nurturing the country’s future problem-solvers. Samsung is resolute in its mission when it comes to its education goals: we remain committed to continue empowering South Africa’s learners to address global challenges through technology and innovation.

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ED Programme Aims to Create Opportunities for SME’s – Uplifting Businesses through Funding & Specialised Business Development Support 

JOHANNESBURG, South Africa – 10 April 2026 – Samsung in collaboration with the Department of Trade, Industry and Competition (DTIC) isrunning an Equity Equivalent Investment Programme (EEIP) Service Centre campaign – an extension of last year’s initiative and a call encouraging more suitable, black-owned Service Centre enterprises to apply for participation in the Enterprise Development (ED) programme.

Last year’s campaign was a broad invitation to small and medium-sized (SME) enterprises operating within the Information and Communications Technology (ICT) and Service Centre space to apply for funding. While the ICT category received a sufficient number of applications – there is a need to focus exclusively on Service Centres and encourage more eligible SMEs in this category to participate in this year’s campaign.

The 2026 campaign is trying to increase the number of service centre participants in this ED programme and is now focusing on black-owned SMEs but targeting mainly underserved provinces. It is therefore looking for skilled service centre entrepreneurs with a minimum of three (3) years experience in mobile device and/or consumer electronic repairs. The main aim of this Samsung EEIP ED programme is to assist SMEs to operate suitably funded accredited service centres in an urban or peri-urban area with sufficient retail footprint.

Samsung is well aware of the government’s NDP Vision 2030 (National Development Plan) targets and the critical role that the SME sector can play in job creation in the country. In her keynote address at the JSE SME Rise Capital Matching Initiative conference, the Minister of Small Business Development highlighted that the NDP Vision 2030 has set a target of generating 11 million jobs by 2030, with small businesses projected to account for over 9 million of those employment opportunities.

And, in order for government to achieve its ambitious employment goals – there is a need for such EEIP ED programmes aimed at ensuring sustainable growth of businesses in the SME space that will result in economic growth and lead to job creation.

Nicky Beukes, Samsung EEIP Project Manager said: “As Samsung, we understand the number of challenges that affect the growth of local SME Service Centres in the small to medium-term. This ED programme is there to ensure that we bring positive change to more eligible entrepreneurs with experience in the Service Centre market. As a company, we are committed to enhancing empowerment and ICT entrepreneurship development that will stimulate job creation. Ultimately, the aim of this year’s EEIP Service Centre campaign is to contribute to the growth of the participating service centres that will lead to job creation and economic growth.”

Some of the immediate challenges experienced by these service centre SMEs include competition resulting in reduced volumes as well as vertical integration of operations from big players. In addition, the improved quality of electronics in general – results in longer time-frames before any breakdown thereby reducing the need for repair services provided by service centres.

And, in South Africa, it is a well-known fact that the service centre industry is extremely competitive and it can take a number of years before profitability is reached. The fact is that sustainable volumes are required to ensure future success of the service centres. The funding support from this ED programme can assist service centre entrepreneurs to overcome some of these challenges.

Besides the funding element, successful participation in this year’s service centre campaign means that eligible SMEs can now have access to supply chain processes that can contribute to their repair volumes as well as specialised equipment and access to genuine parts. They also have an opportunity to receive full accreditation from an OEM and these benefits combined – can provide these small and medium enterprises with the ability to compete efficiently.

Beukes emphasised: “By participating in this campaign, you could also be one of the selected entrepreneurs with grant-funding to support operations, receive specialist business development support and have access to Samsung’s service repair network.”

How to Apply

If you are a talented service centre business with growth potential, the opportunity you have been waiting for has arrived. Samsung can help by empowering you to ignite and grow your service centre business. You could receive grant funding to capitalise the business and gain access to specialist business development support services. To learn more about the criteria for qualification as well as information on how to enter, please click on this link – https://www.samsung.com/za/local-programme/ed-programme/

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Discover how televisions certified with Real Quantum Dot technology elevate the viewing experience with greater colour accuracy & precision

JOHANNESBURG, South Africa – 3 April 2026 – Upgrading your TV is an increasingly important decision for those seeking an improved home entertainment experience. Beyond screen size or resolution, there’s a technology that makes a real difference in picture quality: Real Quantum Dot Display, certified by TÜV Rheinland, an international certification organization based in Germany and featured in certain Samsung TVs. Samsung’s quantum dot technology has also been developed without cadmium¹ – a material toxic to health and the environment.

Thanks to this innovation – Samsung achieves 100% colour volume², great brightness and durability, positioning itself as a benchmark in high quality  visual technology.

Not all QLEDs are created equal. Samsung’s Real QLED has earned official certification from TÜV Rheinland³ confirming compliance with the IEC 62595-1-6 international standard, the benchmark for authentic quantum dot (QD) displays.

Realistic And Vibrant Colours With Real Quantum Dot

Real Quantum Dot technology uses nanocrystals that transform light into accurate colours, achieving near-realistic reproduction. This results in more vibrant images, sharper details and an immersive experience for both movies and TV shows. Unlike technologies without the certification, Samsung TVs with Real Quantum Dot maintain their image quality for longer – guaranteeing long-lasting performance.

¹ Source: Société Générale de Surveillance (SGS). 2025. Certification for compliance with the Restriction of Hazardous Substances (RoHS), Cadmium-free quantum dot technology.

² Measurement accredited by Verband Deutscher Elektrotechnieker (VDE), one of the largest technical-scientific associations in Europe.

³ Source: TÜV Rheinland. Samsung QLED TVs comply with the International Electrotechnical Commission (IEC) 62595-1-6 standard, which defines the application of quantum dot (QD) light converting unit combined with blue light sources for standard QLED displays.

Cadmium-Free¹: Responsible Innovation

One of Samsung’s major differentiators is that its Real Quantum Dot technology is cadmium-free¹, a heavy metal commonly used in traditional displays that poses risks to health and the environment. By removing this component, Samsung improves the safety of its products, without sacrificing quality or visual performance.

Greater Brightness & Contrast For Different Types Of Content

Samsung TVs offer superior brightness, allowing you to enjoy clear images even in brightly lit environments. Furthermore, optimised contrast highlights details in both dark and bright scenes. This allows for a cinematic experience at home, with accurate colours and greater image depth.

For more information about Samsung televisions, visit: https://www.samsung.com/za/tvs/all-tvs/.

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JOHANNESBURG, South Africa – 02 April 2026 – Under clear skies and the beautiful scenery of the Cape Winelands, Galaxy KDay 2026 was a lively celebration of music, connection, and innovation. Held at Sandringham Farm, this year’s event once again gathered friends, families, music and fun lovers for a sunny day that made one thing clear: when you have the Galaxy S26 Ultra in hand, there are truly #NoBadSeats.

Galaxy KDay demonstrated why the Galaxy S26 Ultra is the perfect festival companion as the device for content creation in dynamic, real-world environments.  At the heart of this years’ experience was the Galaxy Hangouts Cube, an immersive space built around the new Galaxy S26 series, where revellers could explore, create, and experience the devices first-hand in a vibrant festival setting.

From the front row to the furthest corners of the venue, thanks to its advanced AI-powered camera system, the Galaxy S26 Ultra lets you capture every beat, lyric and emotion with remarkable clarity. It transforms the way festivalgoers experience live music, enabling them to zoom in, frame creatively and shoot with precision from virtually anywhere on the grounds.

Content creators and brand partners put the device through its paces at Galaxy KDay, sharing real-time experiences that highlighted the phone’s standout capabilities. They documented the day through the Galaxy S26 Ultra’s lens, demonstrating how seamlessly the device adapts to the fast-paced, ever-changing festival environment.

The Galaxy S26 Ultra’s 200MP camera system allowed the content creators to explore a variety of shooting angles, capturing everything from sweeping crowd scenes to intimate artist moments with striking detail. As the sun dipped below the horizon, Samsung’s enhanced Nightography[1] ensured that low-light conditions didn’t mean compromised quality. Instead, every performance after dark remained vivid, sharp and share-ready.

Beyond visuals, the device also redefines stability and sound. Features such as Horizontal Lock ensure smooth, cinematic video capture even in the midst of dancing crowds, while Audio Eraser helps isolate and refine sound, allowing users to reduce background noise and focus on the moments that matter most. Together, these innovations create a powerful toolkit for storytelling, enabling festivalgoers to not only relive their experiences but share them instantly with friends, family and followers.

“Galaxy KDay continues to be a platform where music, culture and technology intersect in meaningful ways. With the Galaxy S26 Ultra, we’re empowering users to experience events like this without limitations. Whether you’re near the stage or further back, the device ensures that every moment is within reach and worth capturing. This device ushers in a new era of content creation, where distance disappears, creativity takes centre stage and every seat feels like the best one in the house,” says Rae Hargreaves, Head of Marketing: Mobile eXperience at Samsung South Africa.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

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