LG Electronics South Africa is launching its own logistics and technical setup services for premium products in Gauteng. This offering aims to further streamline delivery and installation experiences for customers alongside third-party couriers to provide a seamless, expedited and full-house service. By deploying certified LG technicians to handle everything from offloading to ThinQ app connectivity, the company is reducing the friction between purchase and product usage.

LG Electronics South Africa is redefining the standard for consumer logistics with the launch of its new premium Delivery and Installation Service, currently available in select areas of Gauteng.

This service is designed to streamline the customer journey, representing a strategic shift from product sales to comprehensive service experiences that prioritise reliability and peace of mind. At the heart of the initiative is a rapid delivery and installation model. Customers can now move from purchase to a fully functional product in a single interaction, removing the delays and coordination challenges associated with separate appointments.

A defining feature of this service is LG’s move to manage the entire workflow internally. From transportation to final setup, every stage is handled by dedicated LG teams. This vertical integration affirms their commitment to accountability, specialised product care, and consistent standards of service. For LG, the slogan “Service, Our promise” keeps guiding new offerings to continuously put the customer first in all their work.

The new process is initiated immediately following a purchase on the LG online store. Customers who opt for installation are contacted within 24 hours to confirm logistics and any specific site requirements. In many instances, delivery occurs as soon as the next day. Upon arrival, products are offloaded, unboxed, inspected, and tested in one visit. 

Certified LG technicians perform the technical installation, whether it involves mounting televisions, connecting appliances to water systems, or configuring smart connectivity via the LG ThinQ app. For home entertainment products, the service includes internet configuration, HDMI device integration, and a guided demonstration of core features. Home appliance installations similarly feature essential plumbing or electrical connections and functional walkthroughs to ensure users are comfortable with their new technology immediately.

This launch reaffirms LG’s commitment to managing the end-to-end customer experience in a market where convenience and service quality are primary drivers of consumer needs. By integrating logistics, technical expertise, and customer support, LG is positioning itself as a comprehensive experience provider. This shift also builds upon longstanding consumer-focused services like LG BestCare – its own dedicated, comprehensive customer service and maintenance program, offering expert repairs, annual maintenance, and genuine spare parts for home appliances and electronics.

The new service is currently limited to Gauteng, but LG continues to invest in the infrastructure required to support its “Life’s Good” brand promise. This expansion aims to provide not only innovative hardware but also the service frameworks that enhance everyday life.

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In the hierarchy of household chores, laundry has always been the endurance athlete. It’s a slow-motion marathon of sorting, washing, and hanging that can easily hijack an entire Saturday. But LG Electronics South Africa is attempting to turn that marathon into a sprint with its latest South African launch: a range of front-loaders so large they make the standard 7kg machine look like a toy.

The headliners are a 15kg and a massive 20kg model, finished in a sleek Essence Graphite that looks more like a piece of high-end dark-room tech than a traditional appliance. The message is: why do four loads of laundry when you can do one?

Size matters (and so does speed)

For most South African households, the jump to 20kg is transformative. We aren’t just talking about fitting more socks; we’re talking about the ability to wash a king-size duvet, the week’s bedding, and probably a few stray scatter cushions in a single go.

Usually, “big” means “slow,” but LG has kitted these out with TurboWash™. By using four 3D nozzles to spray water directly onto the fabric, the machine manages a deep clean in significantly less time. For a standard 3kg load, you’re looking at a cycle under 40 minutes – roughly the time it takes to watch an episode of whatever you’re currently binging.

Brains behind the bulk

People are often cynical about “AI” being “slapped” on everything from toothbrushes to toasters, but in the laundry room, it has a job to do. LG’s AI DD™ (Artificial Intelligence Direct Drive) weighs your laundry, but, more importantly, it “feels” it.

The motor uses sensors to detect the softness and texture of the fabrics in the drum. It then picks the optimal washing pattern from 20 000 different data points to ensure your R2 000 designer hoodie doesn’t come out looking like it’s been through a rock tumbler.

“The goal with this new high-capacity range was to remove the guesswork,” says Carol Guedes, Consumer Electronics Sales Head at LG Electronics South Africa. “When you are dealing with 15 or 20kg of laundry, the weight alone can be hard on fabrics if the drum motion isn’t intelligent. AI DD™ ensures that whether you’re washing bulk towels or delicate linens, the machine adapts its movement to protect the fibres.”

High-pressure hygiene

Since we all became amateur virologists a few years ago, hygiene tech has become a staple. These new units include LG’s Steam™ technology, which uses high-temperature vapour to blast away 99.9% of allergens and dust mites. It’s particularly useful for school uniforms and gym gear that usually requires a “burn it with fire” approach to get truly clean.

The verdict

South Africans are tired of the “batch wash” lifestyle. By combining massive capacity with AI-driven fabric protection and high-speed cycles, LG’s washing machine is basically selling your Saturday back to you.

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The intersection of ancestral tradition, community and technology took centre stage at the recent Investec Cape Town Art Fair, where LG Electronics South Africa partnered with multidisciplinary artist Chidiri Nwaubani to present the immersive installation, Mbari Memorial: What Cannot Be Returned Must Be Reconceived.

Held at the Cape Town International Convention Centre (CTICC), the fair was guided by the theme “Listen,” a prompt that Nwaubani answered through a radical exploration of Nigerian Igbo culture and collective creativity. At the heart of the installation were reimagined ogene gongs – traditional instruments used to summon communities – transformed into electrically conductive sensors. By completing the circuit through simultaneous touch, visitors “activated” the reimagined gongs to generate unique digital sculptures displayed as a form of augmented reality on LG OLED screens.

The collaboration highlighted how technology can serve as a unifying conduit rather than a cold tool. By incorporating LG OLED technology as part of the artistic medium, Nwaubani moved the narrative from merely reclaiming stolen artefacts to resurrecting them. Unlike static museum objects, the digital forms generated were variable and temporary, mirroring the Igbo Mbari tradition where sacred structures were built collectively and left to decay naturally as a reminder of life’s fragility.

“This installation was a direct challenge to the traditional ‘do not touch’ museum mandate,” says Chidi Nwaubani. “By using LG’s OLED screens as a canvas, we transformed digital artefacts from static museum pieces into living, variable entities created through communal touch. Presenting this work on African soil was a visceral homecoming, asserting that our culture lives on through our collective power to recreate and reconceive what was once lost.”

For Nwaubani’s innovative multidisciplinary work in leveraging technology to play a role in his installation at the Art Fair, he was also awarded the coveted Tomorrows/Today Prize, supported by Fiera Milano Exhibitions Africa. Tomorrows/Today is a specially curated section to celebrate and highlight works of rising innovators in the art world.

Nwaubani’s work has already appeared at many major international platforms, including the Venice Biennale, and he is also the founder of Looty, a platform advocating for the return of looted African artefacts through digital storytelling.

For LG, the partnership represented a commitment to supporting the arts on the African continent while showcasing the versatility of its display technology. The deep blacks and vibrant colours of the OLED panels provided the necessary depth to make the digital sculptures feel integrated into physical reality, blurring the lines between body and archive.

“At LG, we believe that technology should serve as a bridge between people and their stories,” says Dimakatso Molaba, TV/Audio Product Marketing Specialist at LG Electronics South Africa. “Collaborating with Chidi Nwaubani allowed us to demonstrate how technology transcends traditional uses to even become an interactive medium for cultural storytelling. It was an honour to have a part to play with Chidi’s masterful artistic storytelling and see our screens help bring the spirit of the Mbari tradition to life.”

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LG’s AI Home Ecosystem Integrates AI-Driven Devices, Platforms and Open Connectivity to Bring Ease and Efficiency to Middle Eastern and African Households 

News Summary:

• LG Electronics demonstrated the AI Home through real-life scenarios tailored for customers in the Middle East and Africa at LG InnoFest 2026 MEA.
• Immersive demonstrations highlighted conversational AI, automated living powered by IoT sensors, expanded service-based customer experiences and an open AI Home ecosystem.
• LG plans to accelerate the expansion of its B2B smart home business across the Middle East.

ABU DHABI – LG Electronics (LG) showcased the customisable comfort and convenience of its AI Home at LG InnoFest 2026 Middle East and Africa (MEA) in Abu Dhabi. LG InnoFest is an event that brings together key business partners and media to experience LG’s latest innovations and its vision for a better life. This year’s MEA event put the spotlight on the company’s approach to AI home solutions, featuring intelligent products and services designed to integrate seamlessly into daily routines.

For its AI Home exhibition at LG InnoFest 2026 MEA, LG refurbished an entire hotel suite, transforming it into a futuristic and responsive living space equipped with connected appliances, devices and sensors. Through real-life demonstrations, attendees experienced how LG’s integrated AI Home ecosystem works autonomously to support everyday convenience, while also enabling intuitive control through conversational interaction. The AI Home also incorporates features such as energy management and home security, which can be configured to reflect region-specific needs. 

ThinQ ON: Effortless AI Home Management Through Daily Conversation

One demonstration illustrated how customers can manage their AI Home using simple, everyday conversation. Powered by generative AI, the LG ThinQ ON AI home hub is designed to understand natural language and respond in context, enabling proactive support based on user needs. For example, LG ThinQ ON can suggest appropriate clothing based on the weather forecast or review daily schedules after users wake up to help them prepare for the day.

Representing LG’s Affectionate Intelligence vision, ThinQ ON can perform a wide variety of tasks, from answering questions about air quality using real-time information to adjusting the indoor temperature based on user preferences and contextual understanding. Users can also check the status of laundry cycles, set reminders or manage timers through voice interaction. By processing user input and interpreting contextual meaning through conversational AI, ThinQ ON is able to deliver a new level of personalised convenience.

Automated Home Living with LG IoT Devices

Another demonstration highlighted how IoT sensors can help automate everyday activities without requiring direct user input. Sensors installed throughout the AI Home detect subtle environmental changes and communicate with appliances and devices to optimise conditions based on context and user preferences. The system can also recognise individual users and automatically apply personalised settings across the home.

The LG AI Home offers an intelligent home management experience, proactively maximising user convenience, energy efficiency and site security around the clock. When occupants leave, the system can turn off lights and appliances to reduce power consumption and activate cleaning functions such as robot vacuum operation. Upon return, the home greets them with a welcome message and activates appliances they need. 

Expanded Customer Experience and an Open AI Home Ecosystem 

Beyond the exceptional value delivered by its physical products and devices, LG is presenting an expanded service-based experience enabled through the LG ThinQ platform. ThinQ Care provides proactive voice notifications related to appliance status to help users address potential issues early. The platform also supports daily tasks such as meal preparation, allowing users to select recipes from the ThinQ app and send settings directly to connected ovens.

LG’s AI Home is designed as an open ecosystem, built on the Homey Pro platform, enabling users to connect and manage devices from multiple brands. The LG AI Home exhibit demonstrated integrated control of lighting, curtains and switches from various manufacturers alongside LG appliances. Using its open AI Home ecosystem, LG also delivers optimised space solutions for B2B applications, including apartments and hotels.

Moving forward, LG plans to further strengthen its integrated smart home package business in the Middle East, combining its smart home appliances with AI and IoT technologies to create a comprehensive solution for the region’s fast-growing B2B market. Through this strategy, the company aims to accelerate the expansion of its smart home and smart building businesses across the region.

“LG AI Home is a total smart-living solution that leverages our sophisticated AI to meaningfully enhance customers’ everyday lives,” said Phil Jung, region representative of LG’s Middle East and Africa Region. “We aim to reinforce our market leadership in both the Middle East and Africa by providing smart home experiences optimised for local conditions and lifestyles.”

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LG Presents Region-Optimised Clothing Care, Kitchen and Cleaning Solutions at LG InnoFest 2026 MEA

News Summary:

LG Electronics hosted LG InnoFest 2026 MEA in Abu Dhabi, presenting AI-powered clothing care, kitchen, built-in kitchen and cleaning solutions designed for MEA markets.

The Clothing Care Solution zone highlighted the company’s AI Core-Tech powered residential laundry innovations as well as new solutions supporting LG’s expansion into the commercial laundry sector.

The Kitchen Solution zone presented integrated kitchen offerings, including the latest refrigerators, dishwashers and a new microwave oven.

The Built-in Kitchen Solution zone illustrated LG’s competitiveness in the premium kitchen segment with a comprehensive built-in lineup including new refrigerator and oven models.

ABU DHABI – LG Electronics (LG) introduced a comprehensive lineup of AI-powered home solutions tailored for the Middle East and Africa (MEA) at LG InnoFest 2026 MEA, which took place in Abu Dhabi in February. Under the theme “Innovation, Forward Together,” the exhibition highlighted LG’s latest developments across clothing care, kitchen, built-in kitchen and total cleaning solutions, with a focus on user-centric design and regional relevance.

Returning after a seven-year hiatus, LG InnoFest is the company’s signature regional event for key partners and media. Designed as a “festival” that celebrates innovation, cooperation and the Life’s Good philosophy, LG InnoFest 2026 MEA reflected LG’s long-term commitment to, and growing presence in, markets throughout the MEA region.

AI Core-Tech Powers Next-Generation Clothing Care Solutions

LG is strengthening its residential laundry lineup for the MEA region with appliances that combine larger capacities, premium design and proprietary AI Core-Tech. The latest models deliver a more intelligent and efficient washing and drying experience with features such as AI Wash and AI Dry.

The lineup is led by the award-winning 29-inch LG SIGNATURE WashCombo™, a premium all-in-one washer-dryer with the world’s largest capacity. LG also showcased an expanded LG WashTower™ lineup, introducing a new 25-inch model alongside existing 24-inch and 27-inch versions to support a wider range of installation environments. LG WashTower products integrate a separate washer and dryer into a single vertical structure to improve usability and space efficiency.

Making its debut at InnoFest, the new 27-inch WashCombo™ is ideal for larger households with its impressive 25-kilogram washing capacity and 21-kilogram drying capacity. Equipped with LG’s DUAL Inverter HeatPump™ technology, the model is designed to support stable, effective drying performance and enhanced energy efficiency. LG’s laundry solution range also includes a new front-load washer with a sleek, flat design, an integrated LCD display, and the company’s advanced AI Direct Drive™ (AI DD™) motor, which optimises washing performance based on load weight and fabric characteristics.

Leveraging its considerable expertise in residential laundry, LG is also presenting solutions for the commercial laundry sector. These include app- and API-based solutions that provide partners with robust tools for remote monitoring and management.

Kitchen Solutions with Intelligent Features and Built-In Design

Under the concept of “Fit & Max,” LG’s new kitchen appliances prioritise built-in aesthetics and intelligent, user-centric functionality. In the refrigerator category, the LG InstaView™ French Door model features the Zero Clearance hinge for a perfect fit in any kitchen, along with AI Fresh technology for optimal cooling performance based on usage patterns. A new bottom freezer model also incorporates the Zero Clearance hinge and a seamless modern look that instantly elevates the surrounding environment. With diverse options to suit any lifestyle, LG’s fridge lineup at InnoFest 2026 MEA reinforced the company’s status as the No.1¹ refrigerator brand in the region.

One of the highlights of the company’s cooking appliance showcase, the flagship SolarDOM™ All-in-One Microwave Oven has received its first full redesign in more than a decade. The new model adopts a subtle semi-built-in design and replaces the physical buttons with a 2.4-inch LCD interface. Cooking convenience has been enhanced with up to 60 Auto Cook menus, along with newly added functions such as Air Fry. Wi-Fi connectivity enables remote monitoring and control through the LG ThinQ app.

The latest dishwasher lineup features QuadWash® Pro, an advanced technology that creates jets of micro‑scale air bubbles to enhance cleaning performance and shorten wash cycles, delivering gleaming glasses and spotless dishes in less time. AI SenseClean technology automatically adjusts wash times and rinse cycles based on the level of contamination to ensure optimal results. With all these upgrades, the 1‑Hour Wash & Dry function will be available with full coverage, enabling users to complete a full wash-and-dry cycle in as little as 39 minutes.

Built-In Kitchen Collection Optimized for the MEA

Tailored to the preferences of local customers – and bolstering the company’s competitiveness in the premium kitchen segment – the new LG built-in collection offers large capacity solutions that blend high technology with understated minimalist design. The Wide Combi built-in refrigerator has been expanded to a width of 690 millimeters (up from 540 millimeters), increasing internal capacity to 385 liters (up from 233 liters). The Inverter ProBake™ built-in oven heats food faster and more evenly than a conventional oven, utilising a BLDC motor-driven bidirectional fan to ensure consistent, efficient heat distribution.

Total Cleaning for Smarter Living

In addition, the exhibition featured LG’s total cleaning solutions incorporating advanced AI features. Highlights included the LG Wet & Dry stick vacuum with an automatic water supply system, as well as a new robot vacuum equipped with 100-degree Celsius steam mopping and a space-friendly, table-type station with a concealed design.

“LG is committed to delivering user-centric, locally optimised solutions that make everyday life more convenient for customers across the Middle East and Africa,” said Phil Jung, region representative of LG’s Middle East and Africa Region. “Through continuous innovation and meaningful partnerships, we aim to create lasting value and shared growth in this dynamic region.”

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LG Reaffirms Commitment to Advancing AI-Driven Living Through Local Market Insight

LG Electronics (LG), a leader in AI-powered solutions for the home, outlined plans to accelerate growth in emerging markets at LG InnoFest 2026 MEA, with a primary focus on the Middle East and Africa (MEA) and additional attention to Latin America and Asia. The event, held in Abu Dhabi, provided a forum to share LG’s strategic direction and market outlook with regional partners.

More than 250 B2C and B2B partners and media representatives from across the MEA regions attended the event. InnoFest 2026 MEA served as a platform for LG to share its strategic direction with industry leaders and innovators, and to reconfirm its commitment to leading the premium market through cutting-edge technology and product innovation.

At the exhibition, LG presented a range of AI-enabled home products designed to enhance everyday living. The showcase included washing machines that optimise wash cycles based on load weight, fabric composition and soiling level, refrigerators that adjust temperature settings based on usage patterns, and air conditioners that automatically respond to real-time room conditions. LG also displayed its premium TV lineup, including the ultra-thin Wallpaper OLED TV with True Wireless technology. Equipped with AI, the company’s TVs deliver enhanced picture quality and sound while providing personalized content through the company’s always-evolving webOS platform.

These AI-driven advancements reflect LG’s vision to create a seamless smart home ecosystem that adapts to user lifestyles. Ultimately, the company seeks to realise the “Zero Labour Home,” where customers are liberated from the burden of household chores to spend more time on what truly matters.

LG also announced its intention to broaden its MEA product portfolio by introducing additional mid- and entry-level offerings to reach a wider range of consumers. Reinforcing its commitment to addressing the unique needs of consumers across the region, the company will be introducing new products that cater specifically to local preferences, such as top freezers, chest freezers and twin-tube washing machines. LG is also expanding its lineup of built-in kitchen appliances to support diverse housing and lifestyle needs across the region.

In response to increasing competition, LG emphasised its focus on strengthening both sales and service capabilities through market-specific insights. The company also reaffirmed its commitment to localised service enhancement through its “Our Promise” initiative, which includes service programs adapted to the needs and expectations of individual markets. 

“LG InnoFest 2026 MEA provided an opportunity to share how we are approaching innovation and growth in this region,” said Phil Jung, region representative of LG Electronics’ Middle East and Africa Region. “By combining AI-enabled technologies with a deeper understanding of local needs, we aim to deliver solutions that are practical, relevant and valuable for consumers across the MEA region.”

Through continued investment in product development, local partnerships and service infrastructure, LG plans to further strengthen its presence in the MEA market while solidifying its position as a trusted premium brand.

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With summer temperatures climbing, South African households face a familiar dilemma: how to stay cool without the electricity bill skyrocketing. For many, the default strategy is to run the air conditioner at full blast until the room is freezing, then switch it off until the heat becomes unbearable again.

It is a common habit, but it is also one of the most inefficient ways to cool a home.

Traditional air conditioning units that stop and start repeatedly consume significantly more energy than those maintaining a steady temperature. In a landscape where electricity tariffs are rising and grid stability remains a background concern in many cities, efficiency is a financial necessity and not just part of a green philosophy.

The shift from ‘off’ to ‘controlled’

The latest generation of residential cooling technology is moving away from this binary ‘all-or-nothing’ approach. LG Electronics South Africa has introduced Active Energy Control (AEC) to its Dualcool inverter range, a feature designed specifically to give users granular control over their power consumption.

Rather than simply choosing a temperature, AEC allows homeowners to actively cap the unit’s energy intake. Users can limit the motor’s performance to 80%, 60%, or even 40% of its capacity. This acts essentially as a ‘dimmer switch’ for electricity usage.

This is particularly relevant in Mzansi. On a mildly warm day, running an AC at 100% capacity is overkill. By throttling the system to 40%, families can maintain a comfortable environment for sleeping or working while minimising the impact on the household budget. It also reduces the startup load, which is critical for homes running on solar inverters as many households are choosing to become more and more energy independent.

Hygiene and health in closed spaces

Beyond efficiency, the mechanics of cooling have evolved to address air quality. Air conditioners can become breeding grounds for mould if moisture is allowed to sit in the unit after it is switched off.

Newer models now incorporate auto-cleaning functions that automatically dry the heat exchanger, preventing bacteria and mould growth. This ensures that the air being circulated remains clean, preventing the ‘stale’ smell often associated with older units and maintaining a healthier environment for bedrooms and nurseries.

Smarter management

Efficiency is also driven by visibility. Integration with platforms like the LG ThinQ app allows households to monitor their energy consumption in real-time from a smartphone. Being able to see exactly how much power is being used – and having the ability to adjust it remotely or set schedules – shifts air conditioning from a passive appliance to a managed home asset.

As South Africans prepare for the peak summer months, the focus should shift from simply ‘surviving the heat’ to managing the home environment intelligently. Modern cooling is about temperature control, yes, but it is also about balancing comfort with cost-effective, sustainable energy habits.

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THE WORLD’S THINNEST, TRUE WIRELESS OLED TV

The Iconic Wallpaper TV Returns in a Nine-Millimeter-Class Thin Form Factor
With Hyper Radiant Color Technology

At CES^® 2026, LG Electronics (LG) unveils its latest OLED lineup, headlined by the return of an icon: the LG OLED evo W6, True Wireless Wallpaper TV. The W6 revives LG’s Wallpaper Design first introduced in 2017, now combined with True Wireless connectivity and the company’s most advanced picture innovation yet – Hyper Radiant Color Technology. Celebrating 13 consecutive years of OLED leadership, LG once again sets the standard for next generation display excellence with its full 2026 OLED evo series, all powered by this groundbreaking technology.

Innovation at Its Thinnest: The Wallpaper OLED TV With True Wireless

Leading the 2026 lineup is the LG OLED evo W6, envisioned to blend into the space while leaving just the experience. With a nine-millimeter-class thin body, achieved by meticulous miniaturization of essential components and a complete re-engineering of its internal architecture, the Wallpaper TV delivers a sleek, lightweight form without sacrificing structural integrity. An improved wall mount also enables the TV to sit flush against the wall from edge-to-edge, completing the intended Wallpaper Design.

LG’s True Wireless technology¹ gives customers the freedom to place the Wallpaper TV almost anywhere in the room. All inputs are located on the Zero Connect Box – which can be positioned up to 10 meters away – for the TV’s remarkable thinness and minimal design.

Where sophisticated design meets advanced wireless technology to deliver visually lossless 4K video and audio wirelessly, the Wallpaper TV stands as the world’s thinnest True Wireless OLED TV. It demonstrates that a thin silhouette does not require a sacrifice in the viewing experience, delivering the full intensity of LG’s flagship picture quality.

Hyper Radiant Color Technology: The Next Evolution of OLED Brilliance

LG presents a new standard for the next OLED with its Hyper Radiant Color Technology:² improving black, color and brightness to the highest level while lowering reflection.

This evolution enables the Wallpaper TV to be the brightest ever. Powered by Brightness Booster Ultra, it achieves luminance levels up to 3.9 times brighter³ than conventional OLEDs.

For this increased brilliance to remain pristine in any viewing environment, the Wallpaper TV uses a screen specifically engineered for the lowest reflectance among LG TVs, earning the industry-first Reflection Free Premium certification from Intertek.⁴ With this breakthrough, users can experience the Perfect Blacks⁵ and Perfect Colors⁶ that LG OLED TV’s UL Solutions-verified displays are known for – now without distraction, even in brightly lit rooms.

Orchestrating these visual advancements is the new α (Alpha) 11 AI Processor Gen3, featuring a Neural Processing Unit (NPU) that is 5.6 times more powerful.⁷ This increase in computing power enables the new Dual AI Engine. Unlike traditional processors that often sacrifice natural texture to reduce noise, the Dual AI Engine runs parallel algorithms to execute both tasks simultaneously, resulting in a balanced image that retains natural detail while eliminating over-sharpening.

LG Gallery+: A Versatile Platform for Personalized Interiors 

LG Gallery+ complements the Wallpaper TV in empowering interior-conscious customers to tailor their living space to their unique tastes. The service transforms the screen into a versatile element that shapes the room’s atmosphere, offering over 4,500 visuals ranging from cinematic moments to game graphics alongside customers’ personal photo collections and images they created with Generative AI. Enhanced by mood-matching background music, LG Gallery+ elevates the TV into a dynamic tool for self-ex-pression and interior styling. The service is available across the LG TV lineup including the Wallpaper TV.

Advanced Gaming Performance

LG continues to lead the gaming TV sector with features tailored for high-performance play. The Wallpaper TV alongside the 2026 OLED evo models⁸ support a 4K 165Hz refresh rate, NVIDIA G-SYNC® Compatible and AMD FreeSync Premium, designed for tear-free, ultra-smooth gameplay. With a 0.1 millisecond pixel response time and Auto Low Latency Mode (ALLM), the displays offer the responsiveness sought by gamers.

AI TV Experience Personalized With Multi-AI, Made More Secure With LG Shield

LG’s vision for TV experience is ultra-personalization through its award-winning webOS platform. This year, through Voice ID users will be presented with their personalized “My Page” home screen. With just a spoken command, the TV recognizes who is watching and instantly switches the interface to match the speaker’s profile – complete with personal widgets and apps – ensuring the content is always relevant to the current user, even if another family member was watching previously.

The customer experience is enriched by Multi-AI capabilities, integrating Google Gemini and Microsoft Copilot to allow users to vocalize questions and receive tailored responses. An upgraded AI Concierge further enhances viewing by helping customers effortlessly explore content-related information with minimal interruption. Activated by voice or the Magic Remote, users can access the new ‘In This Scene’ feature for cast details and related content, with the novelty of generating images with AI. This entire ecosystem is secured by LG Shield, a CES 2026 Innovation Award-winner, which safeguards data through advanced encryption and security measures, letting users enjoy personalized experiences with peace of mind.

“The Wallpaper TV represents the beautiful convergence of our True Wireless leadership, form factor innovation and 13 years of OLED mastery,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG continues to raise the bar for OLED TVs, setting the standard for what’s next.” Visitors to CES 2026 can experience the new Wallpaper TV and the full OLED evo lineup at the LG Electronics booth (#15004, Las Vegas Convention Center) from January 6-9. For more information, visit https://www.lg.com/global/newsroom/news/

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How LG Electronics Brings AI to Life Across Homes, Mobility and
Infrastructure With Affectionate Intelligence

LG Electronics (LG) presented its approach to “AI in Action” at LG World Premiere, the company’s annual pre-CES event in Las Vegas. The company highlighted three core pillars behind its strategy: Affectionate Intelligence that has evolved into action-oriented AI, industry-leading products grounded in core technological excellence and a seamlessly orchestrated ecosystem that extends beyond the home to vehicles and commercial spaces – all focused on delivering tangible, everyday customer value.

Held under the theme “Innovation in tune with you,” the event welcomed approximately 1,000 guests, including global media, industry experts and partners, with many more joining via live stream around the world.

An annual tradition on the eve of CES, LG World Premiere serves as a platform for LG to unveil its latest innovations and long-term direction. Today’s event reaffirmed LG’s commitment to customer-centric innovation that genuinely makes life better.

From Affectionate Intelligence to AI in Action

LG showcased the next chapter of its Affectionate Intelligence, first introduced two years ago. At this year’s World Premiere, the company showcased how its AI now puts intelligence into Action – AI that moves beyond conversation to actively orchestrate devices, spaces and services, making everyday life more comfortable, efficient and intuitive.

Delivering Tangible Customer Value Through LG’s AI in Action

The event opened with CEO Lyu Jae-cheol taking the stage. Introducing the question, “What if AI could step out of the screen and start working for us in real life?” Lyu explained how LG’s approach to AI in Action is built on three pillars:

• Excellence in device rooted in core technologies
• A seamlessly connected ecosystem
• Expansion of AI-driven solutions beyond the home

This strategy culminates in LG’s Zero Labor Home vision – a future in which intelligent devices become agent appliances, and those appliances operate as a single AI system that manages daily tasks on the customer’s behalf. The goal is to give customers back their most valuable resource: time.

As the physical expression of this vision, LG CLOiD was introduced as a “home-specialized agent” capable of performing tasks with its two arms and five-fingered hands, learning the home environment and continuously optimizing it. Designed for real homes, LG CLOiD combines a safety-first structure with a mobility-optimized form factor, enabling stable, precise operation even when a child or pet suddenly pulls on it, while ensuring smooth, controlled movement throughout the home.

“As a global leader in home appliances, our deep understanding of customer lifestyles is a powerful advantage,” said CEO Lyu, sharing his ambition “to set a new standard for future home life through a variety of solutions, including robots.”

He added that he expects the customer’s AI experience “not to remain in the home, but to connect across various spaces such as vehicles, workplaces and commercial areas, becoming an integral part of their lives.”

Excellence in Device Powered by Exceptional Innovation

LG also introduced a wide range of core products, showcasing industry-leading technological innovations such as its next-generation OLED TV and the AI-evolved LG SIGNATURE lineup, which applies advanced AI to elevate performance and ease of use.

1. LG OLED evo W6 Wallpaper TV

• 9 Millimeters Class Thin Design: an engineering feat achieved by meticulous miniaturization of essential components and a complete re-engineering of its internal architecture to deliver a sleek Wallpaper Design.
• Hype Radiant Color Technology: improving perfect blacks, perfect color and higher brightness while lowering reflection to deliver picture quality of the next OLED TVs.
• True Wireless Technology: enables the Wallpaper TV to achieve its thinness, making it the thinnest OLED TV that is wireless.

2. The LG SIGNATURE refrigerator

• Conversational AI: understands conversational language and provides tailored recommendations. For example, if a customer asks, “Hi LG, what’s the best way to store meat for a week?” the AI suggests and sets the optimal mode.
• Ingredient Recognition: enables personalized recipe recommendations based on what is inside.

3. The LG SIGNATURE Oven Range

• Gourmet AI: identifies ingredients and recommends from over 80 curated recipes, turning everyday cooking into a guided, intuitive experience.

LG CLOiD: AI in Action in the Zero Labor Home

Through a short vignette of daily life, LG demonstrated how its approach to AI in Action works in real life:

1. Contextual Awareness and Proactive Suggestion: On the way home, a user says, “I’ll be home soon,” via the ThinQ™ app. Based on the user’s usual jogging routine and a rainy forecast, LG CLOiD suggests an alternative plan – “how about an indoor workout instead of jogging?”
2. Orchestrated Task Handling: Before the user arrives, LG CLOiD adjusts the air conditioner and retrieves workout clothes from the dryer.
3. Ambient Assistance for Daily Tasks: LG CLOiD folds laundry, organizes dishes and manages priorities – reducing both physical effort and mental load.

LG envisions the home robot evolving into an ambient-care agent that supports everyday life in the Zero Labor Home.

Expansion of AI-Driven Solutions Beyond the Homes to Vehicles and Commercial Spaces

LG also laid out how its Affectionate Intelligence is extending beyond the home to drive meaningful change across vehicles, workplaces and commercial facilities, with the goal of realizing a fully connected ecosystem.

• LG AI-Powered In-Vehicle Solutions: As an Experience Architect, LG transforms vehicles into intelligent, personalized spaces powered by the company’s on-device multimodal generative AI platform. This includes gaze-tracking systems, seamless home-to-vehicle entertainment and adaptive displays – leveraging AI expertise from consumer electronics to create vehicles that truly understand their occupants.
• HVAC for the AI Era: LG’s heating, ventilation and air conditioning (HVAC) solutions are being further advanced by AI. The company is strengthening its role in high-efficiency cooling for AI data centers, including business-to-government (B2G) projects in the Middle East and collaborations with companies such as GRC (immersion cooling) and Flex (data center infrastructure).

Closing the event, LG CLOiD reflected LG’s Life’s Good brand promise:

“The future we shared today is one where technology quietly supports people in meaningful ways. With LG’s approach to AI in Action, everyday life becomes better, more meaningful and more human.”

The post LG Electronics Unveils Its Approach to “AI in Action” appeared first on Tech Scene ZA.

Expanding the Boundaries of High-Resolution Gaming With a New Lineup Spanning OLED, New MiniLED and Ultra-Wide Formats

LG Electronics (LG) announced the global launch of its new premium gaming monitor brand, UltraGear evo™, set to debut at CES 2026. Building on LG’s established leadership in 5K and 5K2K gaming displays, UltraGear evo expands the boundaries of high-resolution gaming with a portfolio of 5K-and-above monitors spanning OLED, New MiniLED and ultra-wide formats, combining ultra-high definition, speed and immersion across multiple form factors. The inaugural UltraGear evo lineup features three flagship models – 39GX950B, 27GM950B and 52G930B – united by a shared foundation of high-resolution excellence.

At the heart of this evolution is LG’s commitment to uncompromised image quality, reinforced by a newly introduced on-device AI solution. This proprietary technology powers the world’s first 5K AI Upscaling technology.^* This technology achieves stunning 5K-class clarity without the burden of GPU upgrades and allows gamers to enjoy a wider range of content in high definition – transcending original resolution limits.

39-Inch 5K2K OLED Gaming Monitor With 5K AI Upscaling

The LG UltraGear evo 39-inch GX9 (39GX950B) builds on the legacy of the GX9 series as a 39-inch 5K2K OLED gaming monitor that delivers uncompromised visual quality and immersive gameplay. Building on this foundation, with the new on-device AI solution, the monitor analyzes and enhances content in real time before it reaches the panel, delivering stunning 5K-class clarity without requiring GPU upgrades. This goes beyond resolution, incorporating AI Scene Optimization and AI Sound, the monitor refines images and audio performance for a more immersive audiovisual experience. 

Visual performance is enhanced by LG’s Primary RGB Tandem OLED technology, delivering improved brightness, color accuracy and panel longevity with perfect black and lifelike colors. Designed to adapt to different gaming genres, the Dual Mode feature allows seamless switching between 165Hz at 5K2K resolution and 330Hz at WFHD, supported by an ultra-fast 0.03ms (GtG) response time – enabling gamers to prioritize either visual fidelity or ultra-smooth competitive play.

The 1500R-curved 21:9 ultrawide display that retains the vertical height of a 32-inch screen while expanding horizontal immersion for both gaming and multitasking. With a pixel density of 142 PPI and VESA DisplayHDR™ True Black 500 certification, the monitor delivers detailed highlights and deep blacks even in the darkest scenes.

World’s First 5K New MiniLED Monitor solving for blooming 

The LG UltraGear evo 27-inch GM9 (27GM950B) sets a new standard for 27-inch gaming monitors as the world’s first 5K New MiniLED display designed to dramatically improve blooming control. By effectively minimizing halo effects that commonly affect high-resolution MiniLED displays, the monitor delivers professional grade 5K precision with exceptional optical clarity. Featuring 2,304 local dimming zones, combined with Zero Optical Distance engineering that minimizes the gap between the panel and LED, the monitor delivers ultra-high luminance and refined contrast accuracy that preserves fine details across bright and dark scenes alike.

Like the 39-inch GX9, the 27GM950B incorporates the on-device AI solution, enabling 5K AI Upscaling, AI Scene Optimization and AI Sound to enhance image and audio in real time without GPU overhead. 

For versatile gaming performance, the monitor supports Dual Mode operation, allowing users to switch between 165Hz at 5K resolution and 330Hz at QHD, paired with a fast 1ms (GtG) response time. Certified VESA DisplayHDR 1000 and delivering peak brightness of up to 1,250 nits, the display ensures vivid highlights, intense flames and sharp flashes of light are rendered with striking realism alongside deep, controlled blacks.

World’s Largest 52-Inch 5K2K 240Hz Gaming Monitor

The LG UltraGear evo 52-inch G9 (52G930B) introduces a new class of large-format gaming displays as the world’s largest 5K2K gaming monitor, offering gamers an unprecedented range of screen size options within the UltraGear evo lineup. The expansive scale is paired with a blazing-fast 240Hz refresh rate, ensuring consistent responsiveness and image fidelity. 

The massive screen features the vertical viewing height of a standard 42-inch 16:9 display, stretching horizontally for an expansive 12:9 panoramic view. This form factor provides a workspace 33 percent wider than a standard UHD monitor. A 1000R curvature encloses the user’s peripheral vision for seamless immersion. Visuals are equally impactful delivering vivid color and deep contrast validated by VESA Display HDR™ 600.

“The new UltraGear evo marks a definitive turning point, signaling the end of compromises in gaming display performance. With innovations like industry-first 5K AI Upscaling, the lineup ensures that whether gamers prefer perfect blacks, unmatched brightness, or expansive scale, they can enjoy the same high standard of performance, clarity and immersion in high resolution” said Lee Choong-hwoan, head of the Display Business at the LG Media Entertainment Solution Company. “This reflects our excellence in delivering high-resolution technology not only to the B2C gaming market but also through precision-driven B2B solutions like medical monitors.”

The bar-raising LG UltraGear evo lineup is set to be showcased at CES 2026. Visitors can experience the evo lineup’s high-quality visuals through two zones: the “Dream Setup” inspired by the Reddit’s gaming communities and a SimCraft-powered racing simulation featuring the new 39-inch GX9. In addition to the new evo series, sales of the UltraGear™ GX7 (27GX790B) will commence in global markets on the opening day of CES 2026. This 27-inch gaming monitor boasts a QHD Primary RGB Tandem OLED display, 540Hz refresh rate and Dual Mode (HD 720Hz), matching the high expectations of avid gamers.

The post LG UNVEILS ULTRAGEAR EVO, REDEFINING 5K GAMING WITH WORLD’S FIRST AI UPSCALING TECHNOLOGY appeared first on Tech Scene ZA.