The New Products Advance LG’s Zero Labour Home Vision Across Indoor and Outdoor Living Spaces

News Summary

• LG Electronics and Apple announced the seven smart home accessories for the Apple Home Collection, including indoor and outdoor cameras, a video doorbell, smart lock, smart thermostat and temperature sensor. 
• The new products are co-developed by LG Electronics and Apple, and work seamlessly with Apple devices. The collaboration goes beyond device compatibility, combining LG’s deep knowledge of product and homes with Apple’s platform expertise to deliver a more intuitive and integrated smart home experience.
• These products work together seamlessly to help users with their daily routines, including monitoring and protecting their homes while away.

LG Electronics (LG) announced a range of smart home accessories co-developed with Apple for the Apple Home Collection, including indoor and outdoor cameras, and a video doorbell, smart lock, smart thermostat, and temperature sensor. The new products are designed to make the everyday home experience simpler, more reliable, and seamlessly connected and private in Apple Home.

These smart home accessories represent LG’s commitment to creating connected and adaptive experiences. They also advance the company’s ambition to simplify everyday living by reducing the need for manual intervention and enabling more intuitive interactions between customers and their environments.

“Creating a truly connected home requires products that work seamlessly together,” said Kihyun Jung, head of the Platform Business Center at the LG Home Appliance Solution Company. “By bringing LG’s expertise in home appliances and the home environment together with the Apple Home, we are creating intuitive, integrated experiences that fit naturally into customers’ daily lives.”

“Apple has always focused on making products and experiences that are seamless and intuitive, and protect our users’ privacy – and that matters more than ever in the home,” said Matthew Costello, Apple’s vice president of Hardware Engineering. “Combining our hardware and software expertise with LG’s deep understanding of the home and connected living lets us build smart home experiences that are simpler to set up, are easier to control, and work effortlessly.”

Moving beyond connectivity to co-develop products and user experiences

Moving beyond just device compatibility, Apple and LG developed these new products together from the early product planning stage, collaborating on hardware, software, and user experiences.

Each product is designed with a consistent user experience in mind to streamline setup and control. Rather than simply linking individual products through a platform, the accessories are designed to work together. Using the Home app or Siri to control a single “Good Morning” scene can simultaneously adjust the thermostat and tilt an indoor camera down while a user is getting ready.¹ And each accessory is encrypted end-to-end in Apple Home, so only users and the people they choose can access their home data. 

Introducing new indoor and outdoor cameras, a video doorbell, smart lock, thermostat, and temperature sensor

Starting in December, with select accessories coming early next year, LG and Apple are launching the full lineup in the United States and Canada, including indoor and outdoor cameras, a video doorbell, a smart lock, a thermostat, and a temperature sensor with support for Apple Home and LG ThinQ apps.¹ In the United Kingdom, indoor and outdoor cameras and a video doorbell will be available starting December.²

• Cameras: LG’s new indoor and outdoor cameras deliver clear imaging, intelligent detection and privacy-focused controls to help users monitor what matters around their homes. With up to 2.5K video resolution, low-light colour night vision, and wide-angle coverage, the cameras provide clear views during the day and at night. Using intelligence, each camera recognises people, pets, vehicles and motion, helping deliver more relevant alerts and reducing unnecessary notifications. Users can also block selected areas from view and recording, while built-in local storage provides greater control over how recorded footage is stored and reviewed.
• LG Indoor Cam Plug-In: A wide 160° field of view captures more of the room in a single frame, while a privacy tilt mechanism and physical controls provide a visible and intuitive way to control monitoring when it is not needed.
• LG Outdoor Cam Plug-In: The camera provides reliable outdoor monitoring with low light colour night vision, and 2.5K resolution, helping users maintain a clear view around the home, day and night. 
• LG Floodlight Cam: The camera adds dual adaptive floodlights that automatically illuminate the surrounding area when activity is detected, combining outdoor monitoring and lighting in one integrated home security solution.
• LG Video Doorbell Wired: LG Video Doorbell Wired brings clear visibility, more relevant alerts and everyday convenience to the front door. Its dual-camera system combines a 2.5K front camera and a Full HD bottom camera, capturing separate views of visitors, packages and key areas around the entryway for broader coverage. It can also identify people, vehicles, pets and packages and play a helpful chime through Apple HomeView, HomePod or HomePod mini. Low-light colour night vision and two-way talk also help users see and respond to activity at their door.
• LG Smart Deadbolt Lock: LG Smart Deadbolt Lock combines smart access, minimal design and everyday convenience, led by hands-free unlocking with home key on a compatible iPhone or Apple Watch and advanced Ultra-Wideband technology. The lock recognises an authorised user’s location and movement to support reliable hands-free entry. NFC tap, PIN code and a physical key provide additional ways to unlock the door, while built-in door sensing and real-time app notifications help users monitor door status and security events.
• LG Smart Thermostat and LG Temperature Sensor: LG Smart Thermostat combines energy efficiency, intuitive design to make home comfort more adaptive and efficient. Adaptive Temperature from Apple can adjust heating and cooling based on headed home, away from home, or sleeping.
  
  When paired with optional LG Temperature Sensor devices placed in other rooms, the system can monitor temperature and humidity across multiple spaces to support more consistent comfort throughout the home. Advanced sensing algorithms are designed to reduce measurement errors and detect indoor temperature changes in real time, while Matter over Thread enables low-power, responsive connectivity with fewer connection delays and offline disruptions.
  
  In the U.S., Clean Energy Guidance from Apple can help optimise energy use based on grid carbon intensity. Through supported utility-provider integrations, LG Smart Thermostat can also shift operation toward lower-cost periods.
• Privacy in Apple Home: Privacy is foundational to Apple Home. Camera footage and personal data in the Home app is stored end-to-end encrypted and never accessible to LG or Apple.

To learn more about LG and Apple’ s smart home accessories, visit LG website.

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LG’s new global campaign spotlights the mental load of modern life and shows how LG AI can help ease it

News Summary

• LG Electronics launches its 2026 Life’s Good campaign under the key message “Free up your mind.” 
• According to LG survey findings, people spend nearly a quarter of the year burdened by mental load — the equivalent of 87 days a year. While people work hard to stay organized, what they miss most is the freedom to be spontaneous.
• Through the campaign, LG AI demonstrates how it can reduce routine demands and free up people’s minds to focus on what truly matters.
• The campaign marks the fourth year of LG’s Life’s Good campaign, showcasing how innovation makes Life’s Good and bringing the brand promise to life.

LG Electronics (LG) launched its 2026 Life’s Good campaign under the key message “Free up your mind.” The campaign explores how LG AI can help reduce the mental load of everyday life by quietly taking care of routine demands, creating more room for people to focus on what truly matters.

The campaign arrives at a time when people work harder than ever to keep everyday life running, yet increasingly struggle to switch off from its demands. According to LG survey findings, people spend nearly a quarter of the year burdened by mental load – the equivalent of 87 days a year. Mental load is the invisible burden of constant information, countless micro-decisions and everyday demands. For many people, mental load follows them home, occupying their minds even during moments of rest and recharge.

“As technology becomes part of everyday life, it should quietly help people reclaim their time and attention to enrich their lives,” said Kim Hyo-eun, head of LG’s Brand Management Division. “Now in its fourth year, the Life’s Good campaign continues to showcase how innovation makes Life’s Good and brings the brand promise to life.”

Building on previous campaign films such as We don’t make life good, you do (2024) and Less artificial. More human (2025), this year’s campaign centres on the growing mental load of modern life and making room for what makes life good. 

Bringing the Campaign to Life

The campaign’s hero film follows a family stepping away from the mental load of everyday life for one evening. The film captures small but meaningful moments crowded out by everyday demands, from spontaneous conversations and shared meals to the simple pleasure of being fully present. 

With this story, LG invites people to consider a simple question: what might you make room for if you could set your mental load down, even for just one evening? 

The campaign’s message comes to life through product-focused films featuring LG WashTower, LG Styler, LG OLED and LG DUALCOOL. The films show how LG products can help reduce everyday mental load by quietly taking care of routine demands, freeing up people’s minds to enjoy life’s meaningful moments.

As part of the campaign, LG also offers an interactive experience designed to help people better understand their own mental load. By answering a set of questions, people can reflect on how much mental load they carry and what contributes to it. By making an invisible burden more visible, LG hopes people will free up their minds to experience Life’s Good. 

The campaign is grounded in research that reveals just how deeply mental load has become embedded in everyday life.

The Scale of the Problem

Survey findings show that, on average, people experience 27 mental load interruptions during their waking hours. 

“Through my research on high-functioning depression, I’ve found that the constant weight of unshared domestic tasks is a silent trigger for emotional exhaustion,” said Dr. Judith Joseph, a board-certified psychiatrist and a 2026 TIME100 Creator. “LG’s focus on reducing mental load targets the root of this modern crisis. True well-being in the AI era means easing these invisible burdens with intelligent technology, freeing up the psychological capital required to reclaim joy, spontaneity, and human connection.”

The Human Cost

More than half (51%) of respondents said mental load stops them from sleeping well, while nearly half (49%) said it impacts their physical health. 

The findings also revealed a key human truth: people work hard to stay organised, yet what they miss most is the freedom to be spontaneous. When asked what they would do if that weight were lifted, people did not reach for greater productivity or achievement. Instead, they spoke about getting lost in a book, spending unplanned time with loved ones and enjoying moments free from everyday responsibilities. 

The Role of Technology

The study found that unpaid responsibilities at home contribute more to mental load than paid work, highlighting the opportunity for household technology to make a meaningful difference. 

Nearly three in four (73%) of respondents believe the right household technology could help reduce their mental load, with the strongest demand for solutions that proactively handle routine tasks without requiring constant attention. 

The findings suggest a clear direction for technology: not simply to help people do more, but to quietly take care of everyday demands so they can spend less time managing life and more time living it. This insight aligns with LG’s Affectionate Intelligence vision and the campaign message: Free up your mind. Life’s Good.

To learn more about the campaign, visit www.lg.com/lifesgood.

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By midday on 24 September, the fire will be taking on a lot of responsibility countrywide. The boerewors will be curling on the grid, while smoke drifts over the fence, and everyone standing around it assumes the hard part is done.

Inside, though, it’s only just started. Sosaties are waiting on a second heat source. The pap needs to stay hot for another two hours. Someone’s rolls have gone cold, the malva hasn’t been near an oven yet, and the person meant to be resting with a drink is instead running between the yard and the kitchen, effectively cooking two meals at once.

LG Electronics South Africa’s new SolarDom™ seems to be the perfect Heritage Day companion. It runs while the fire’s still going, taking on everything the flames aren’t getting to – and even the stuff it was never able to do.

“Every South African knows there’s a lot of good timing that goes into a successful braai assembly line,” says Carol Guedes, Consumer Electronics Sales Head at LG Electronics South Africa. “Different meats go on in different orders, but a lot still needs to be hot at the same time. On Heritage Day you end up with even more cultural delicacies requiring diligent coordination besides just chicken, chops and wors, and logistics challenges can quickly lead to a pile next to the fire waiting for its chance, while oven space inside is stretched thin too.”

The SolarDom™ runs ten cooking modes from a single 38-litre cavity, including oven, microwave, grill, air fry and steam, plus combinations of each. Its charcoal lighting grill reaches 100°C in under two minutes – 30% faster and using 40% less energy than LG’s conventional sheath-element heaters, according to testing conducted with TÜV Rheinland. Sosaties can finish under that element with the same charred, smoky crust the coals give the meat outside.

The cavity itself is round rather than square, a design LG says increases microwave energy density by up to 25% compared with a standard box-shaped oven, so heat reaches food more evenly whether it’s reheating pap or keeping a tray of rolls warm. A connection to the LG ThinQ app lets a host start, check or stop a dish without stepping away from the fire at all.

“Nobody wants to read a manual on Heritage Day,” says Guedes. “We built this so the person running the kitchen can manage three or four jobs on one appliance, instead of splitting themselves between the stove and the fire.”

For households without garden space or braai access at all, the SolarDom™’s grill function alone delivers a similar charred finish to an open flame. But this Heritage Day, its bigger contribution is to the household that already has a fire going. It gives the person running the kitchen somewhere to put everything the flames can’t do, without asking them to choose between the two.

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LG Electronics’ Decades of Manufacturing Know-How Meets NVIDIA’s Robotics Stack At LG’s New Data Factory in Seoul

News Summary

• Senior executives from LG Electronics (LG) and LG Group affiliates joined top NVIDIA officials at LG’s Data Factory to accelerate the companies’ robotics collaboration.
• LG is combining decades of manufacturing and logistics data with NVIDIA’s open robotics development platform to build a world-class “data flywheel” for robot learning.
• LG has set this year as the starting point of its robotics push, launching a dedicated Robotics Business Center and expanding its lineup from industrial and commercial robots to home robots.

LG Electronics (LG) recently announced that it is accelerating its robotics collaboration with NVIDIA. LG hosted senior NVIDIA officials at its Data Factory, currently under construction at the company’s Yangjae R&D Campus in Seoul, to review the direction of the two companies’ collaboration and discuss ways to generate further synergies.

LG Group and NVIDIA signed a memorandum of understanding (MOU) for strategic collaboration on future business initiatives at NVIDIA’s headquarters in Santa Clara, California, on August 13 (local time). Reconvening just four days later at LG’s Data Factory signals that the two companies intend to move quickly to solidify the strategic cooperation and speed up commercialisation of the robotics business.

Officials from both companies also reviewed the current status of LG’s Data Factory, which is scheduled to be fully operational by the end of the year. LG has deployed its self-developed, field-proven LG CLOiD™ home robots at scale to generate, collect and learn from data.

The LG’s Data Factory features training spaces where robots practice a range of tasks, as well as dedicated areas for validating and refining the resulting data sets. There is a replicated home environment where LG CLOiD learns and repeats cleaning tasks, and a simulated manufacturing space – modelled on LG’s washing machine plant in Tennessee – where LG CLOiD units move, stack and assemble a variety of parts. The robots are also being deployed in LG CNS’s logistics automation solutions and in a space where LG Innotek trains robotic hands. Data collected across these environments will be linked with NVIDIA’s robotics stack, where it is augmented and synthesised into high-quality data for robot learning.

For LG, the core competitiveness of physical AI is its ability to help build a “data flywheel,” where high-quality data is repeatedly secured and then used to train and continuously improve robots. Integrating detailed data gathered from LG’s manufacturing and logistics operations over decades with NVIDIA’s robotics stack is expected to produce a world-class data flywheel that will help set LG apart from competitors.

The Data Factory serves as a space where robots collect data through physical learning and as a forward base for expanding, synthesising and amplifying robot-learning data collected from LG’s manufacturing and logistics sites, and home appliances worldwide. NVIDIA’s physical AI technologies – including NVIDIA Omniverse libraries, NVIDIA Cosmos open world models, and the open NVIDIA Isaac robotics development platform – are used from data to deployment.

Spanning four floors – one basement level and three above ground – with a total floor area of 10,000 square meters, the Yangjae facility will house several hundred robots by the end of the year. LG also plans to continue upgrading its data-learning systems.

By the end of this year, training data collected directly at the facility and data synthetically generated and augmented using NVIDIA Cosmos open world models are expected to total 100,000 hours, equivalent to roughly 12 years of data.

LG plans to use this data to advance its Robot Foundation Model (RFM), which underpins the performance of humanoid robots, as it continues to build its robotics competitiveness.

LG has designated this year as the starting point for its robotics business push and is moving quickly to strengthen its capabilities. Last month, the company established a Robotics Business Center. Reporting directly to the CEO, the center oversees LG’s companywide robotics business and has been tasked with improving execution and efficiency.

The company has established a strong presence in the industrial and commercial robotics markets and plans to expand into home robotics. Backed by proven expertise in manufacturing and developing core robotic components, including actuators, LG delivers differentiated competitiveness spanning from components to finished products. Combined with its Data Factory, which collects and manages the large-scale data needed for robot learning and operation, these strengths will further accelerate LG’s transformation into a comprehensive robotics solutions provider with both hardware and software capabilities.

“Through the synergy built on ‘One LG’ – bringing together core capabilities across the Group – and strategic collaboration with global partners, we will secure our competitiveness in physical AI and become a comprehensive robotics solutions provider,” said Lyu Jae-cheol, CEO of LG Electronics.

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LG’s True Wireless Wallpaper TV and Sound Suite AI Sweep Category-Best Titles, Reinforcing LG’s Innovation Leadership in Home Entertainment and Audio

News Summary:

• LG has been named the recipient of the ‘Best Brand of IFA 2026’ title, the highest accolade of the IFA 2026 Innovation Awards.
• The Wallpaper TV(LG OLED evo W6 AI) was recognised for combining an ultra-slim design, True Wireless connectivity¹ and differentiated picture quality enabled by Hyper Radiant Color Technology, while LG’s Modular Sound Suite with Dolby Atmos^® FlexConnect^TM earned Best in Audio honours for making home audio simple and flexible.
• Additional honours for LG OLED evo, Micro RGB evo and Mini RGB evo reinforce LG’s leadership in next-generation TV innovation, while LG StanbyME 2 Max and LG xboom Stage 501 highlight the company’s expanding lifestyle entertainment portfolio.

LG Electronics (LG) has achieved the highest recognition at the second annual IFA Innovation Awards, capturing the highly coveted Best Brand of IFA 2026 title. By earning this top distinction at the established global technology awards program, LG firmly strengthens its reputation as a global innovation leader, setting new benchmarks in technology, design and market impact.

Leading the product categories, LG secured multiple Category Best awards. The LG OLED evo AI W6, True Wireless Wallpaper TV earned the Best in Home & Entertainment award, recognised for reimagining the iconic Wallpaper TV with an ultra-thin 9mm range², True Wireless connectivity and Hyper Radiant Color Technology that combine to deliver a seamless fusion of design and picture innovation. The product embodies LG’s vision, built on the concept of “Technology Without the Clutter,” offering unprecedented freedom in how premium televisions integrate into living spaces.

In the audio category, LG Sound Suite AI was named Best in Audio for transforming the home listening experience through the world’s first Dolby Atmos^® FlexConnect^TM sound ecosystem. Designed to give users greater freedom to combine, arrange and position speakers throughout their spaces, LG Sound Suite AI creates a more flexible and personalised approach to immersive home audio.

LG’s premium display and audio lineups were further recognised with five Honoree distinctions, highlighting the breadth of the company’s innovation across home entertainment and lifestyle experiences.

The LG OLED evo G6 was recognised for advancing OLED picture performance to new heights through Hyper Radiant Color Technology, delivering exceptional brightness, contrast and colour precision while preserving the self-emissive advantages that define LG OLED.

The LG Micro RGB evo (MRGB96) earned recognition for introducing LG’s vision for the next era of premium TV displays, harnessing RGB-based illumination technology to deliver high colour volume, luminance and ultra-large-scale performance.

The LG Mini RGB evo (MRGB88) was honoured for bringing the benefits of RGB display innovation into a more accessible form factor, balancing advanced picture quality, energy efficiency and everyday usability for premium TV consumers.

The LG StanbyME 2 Max received an Honouree distinction for redefining personal entertainment with a movable lifestyle screen designed to adapt to the way people live, work and relax, extending content experiences beyond the traditional living room.

Furthermore, the LG xboom Stage 501 received an Honouree award in the Best in Audio category for delivering powerful, crowd-energising performance tailored for parties, live entertainment and social gatherings, demonstrating LG’s continued expansion into lifestyle-focused audio experiences.

From earning the Best Brand of IFA 2026 honor to securing multiple honors across its MS division, LG’s achievements reflect the company’s unwavering commitment to innovation and to creating products that continuously elevate the customer experience. 

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Somewhere in the average South African kitchen, an air fryer, oven, and a microwave are doing jobs that a single appliance can now do at the same time, on the same countertop, with way less electricity usage. LG’s answer to that redundancy is the new SolarDOM™, and it isn’t especially concerned about hurting anyone’s feelings.

LG Electronics South Africa has launched the new 38L SolarDOM™, the first major overhaul of the line in more than a decade and the first version to add a dedicated Air Fry mode. It joins microwave, grill, oven, steam and defrost functions in one 38-litre cavity, run through LG’s Charcoal Lighting Grill and a top-and-bottom dual heater system to deliver evenly crisp, golden results on both sides with no flipping required.

“We didn’t build this to win an argument against an existing air fryer,” says Carol Guedes, CE Head of Sales at LG Electronics South Africa. “It exists to make the case for not needing one in the first place, and everything else that’s crowding the counter alongside it.”

What one appliance can now do

The Charcoal Lighting Grill uses infrared heat rather than a conventional element, which LG says cuts cooking time by 30% and energy use by 40% compared with its earlier sheath-heater models – a meaningful jump from the roughly 20% energy saving claimed on the outgoing SolarDOM™. The Air Fry mode uses that same heat system to crisp food with little to no added oil, while the top and bottom dual heaters mean a roast chicken or tray of vegetables cooks from both directions simultaneously, instead of needing a manual turn partway through. LG’s signature round cavity carries over from the previous generation, distributing heat evenly and removing the corners where food typically catches or burns.

Fifty-seven ways to avoid reading a recipe

The new SolarDOM™ connects to the LG ThinQ™ app and includes 57 automatic cooking programmes, covering everything from a weekday defrost to a Sunday roast, without the user needing to set time, temperature or mode manually.

The new LG SolarDOM™ will be available through LG.com/za and selected retailers.

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Stack thirteen bank cards on top of each other and you have a rough sense of how thin LG’s newest flagship television for South Africa really is. There is no cable running to the screen, no visible port, and once it is mounted, barely a shadow between the panel and the wall behind it.

LG Electronics South Africa has confirmed the local launch of the OLED evo W6, the latest version of its Wallpaper TV line, in 77-inch and 83-inch sizes. Measured at 9.95mm in thickness, the panel sits flush against the wall rather than in front of it. Every cable, console and decoder is routed elsewhere in the room through a separate wireless box – the TV itself connects to nothing.

“South African lounges have spent years trying to hide the technology in them, not show it off,” says Carol Guedes, Consumer Electronics Sales Head at LG Electronics South Africa. “The W6 takes that further than we have before – the screen goes up, and the clutter that usually comes with it doesn’t.”

Where the cables actually go

The W6’s Zero Connect Box handles every connection a television would normally need directly: HDMI ports, decoders, game consoles and soundbars all plug into the box instead of the screen. From there, it transmits 4K video and audio wirelessly to the display, visually lossless, from up to 10 metres away. In practice, that means the box can sit inside a cabinet or in another room entirely, while the screen itself carries nothing but the picture.

Built for bright afternoons and dark evenings

The panel uses LG’s Hyper Radiant Color Technology, running on its Alpha 11 AI Processor Gen3, and is certified Reflection-Free Premium by Intertek – independent verification that picture quality holds up in a sunlit room as well as a dark one. It also supports 4K at up to 165Hz, with NVIDIA G-SYNC compatibility and AMD FreeSync Premium, for households where the same screen needs to handle a rugby test on Saturday and a gaming session on Sunday night.

A smarter screen, within limits

Running LG’s latest webOS platform, the W6 uses Voice ID to recognise individual users and adjust recommendations accordingly, alongside AI features and an AI Concierge for content discovery. Google Gemini integration is also built in – subject to local availability at launch. The set is protected by LG Shield, which applies real-time scanning and automatic security updates for up to five years through LG’s Re:New upgrade programme.

The launch lands at a point where LG’s OLED TV business has led global unit sales for 13 consecutive years, according to market analyst Omdia, and where the W6 itself was named Best TV of CES 2026 by UK review outlet HDTVTest, citing its picture quality, design and innovation. The LG OLED evo W6 will be available in South Africa in 77-inch and 83-inch sizes through selected LG retail partners and the LG Online Store

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News summary:

LG Electronics South Africa has partnered with MultiChoice, a Canal+ company, to launch Make Life Good, an uplifting six-part original reality series airing on Mzansi Magic.

Hosted by Jessica Nkosi, the show follows six prominent figures as they orchestrate surprise 24-hour space makeovers for the charitable organisations and mentors closest to their hearts.

The transformations showcase LG’s latest premium innovations – including the 100-inch LG QNED evo AI TV, InstaView refrigerators, QuadWash dishwashers, and DualCool+ Air Conditioners – demonstrating how smart technology practically elevates community care environments.

The series debuts on 11 June, marking a shift toward emotionally resonant, localised storytelling that highlights the spirit of Ubuntu.

JOHANNESBURG, Wednesday, 10 June 2026 – LG Electronics South Africa (LG) has announced the upcoming launch of Make Life Good, a heartwarming original reality series produced in partnership with MultiChoice, a Canal+ company. Debuting on 11 June on Mzansi Magic, the series shifts the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology within the South African context.

Built around the concept of gratitude and the spirit of Ubuntu, Make Life Good is hosted by celebrated television personality Jessica Nkosi. The show follows six prominent “Achievers” as they team up with LG to deliver a deeply personal thank you to the organisations and community leaders who support vulnerable South Africans. These celebrated personalities include trailblazing mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data & analytics executive Esther Munyi, Pan-African PR executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

In each episode, an Achiever secretly orchestrates a high-pressure, 24-hour facility makeover for their chosen cause. These makeovers are specifically designed to solve practical daily challenges for the volunteers and beneficiaries using the spaces.

Utilising LG’s latest premium innovations, the building and design teams elevate these environments to ensure they are cleaner, more efficient, and more supportive. Kitchens and food preparation stations at facilities like LIV Lanseria and Botshabelo Babies Home are transformed with 900L InstaView™ Door-in-Door refrigerators and 14 Place QuadWash™ dishwashers with TrueSteam™ to handle high-volume community feeding schemes efficiently. Youth hubs and training centres, such as the Bold Men Skills Program and The House Groups, receive 77-inch LG OLED evo AI G5 4K 165Hz Smart TVs, 100 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TVs, and immersive soundbars to create dynamic, technology-driven learning and entertainment environments. Meanwhile, the heavy-duty 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish and LG Heat Pump Dryer are installed at the Kensington Secondary School soccer programme to clean and maintain sports kits for young athletes.

Pennileigh Naidu, Head of Corporate Marketing and PR at LG Electronics South Africa, explains the strategy behind the campaign: “The ‘Life’s Good’ philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Mzansi Magic and these incredible achievers allows us to do exactly what our technology was designed for. We are celebrating South Africans who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of creating hope every single day.”

Phil Jung, CEO of Middle East and Africa Region, LG Electronics, echoes this message: “At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful. With the ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”

The series provides a renewed chance for these organisations to serve more people in need, restore dignity, and continue changing lives without the burden of failing tools and appliances, or inadequate facilities.

“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE Head of Unscripted Content at MultiChoice, a Canal+ company. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

Tune in to Mzansi Magic (DStv Channel 161) for Make Life Good, airing from 11 June at 19:00, and witness the power of collective action. The series will also air on Maisha Magic East (13 June at 19:30), Maisha Magic Plus (14 June at 20:30), and Africa Magic Family (13 June at 17:30).

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JOHANNESBURG, June 2026 – LG Electronics has partnered with SuperSport to launch a brand-new feature show, SuperSport Social Corner, to capture the uniquely and authentic South African flavour of soccer match-days outside of the stadium. The show is designed to bring soccer fans together through humour, shared banter, and premium home entertainment.

Broadcasting on Fridays at 21:55 on SuperSport Premier League (Channel 203), the show is powered by LG’s proprietary webOS smart TV platform. It explores the lively, opinionated, and highly social nature of soccer culture in South Africa, illustrating how the right technology can turn any living room into the ultimate match-day fan zone.

The concept behind the show is a comedic social experiment. It follows the journey of a soccer enthusiast whose quiet, individual match viewing quickly escalates into a crowded, high-energy neighbourhood gathering. As friends, neighbours, and eventually prominent sports personalities crowd into the lounge, the show highlights how a high-quality television does not just improve how you watch the game – it fundamentally changes who you watch it with.

“Soccer in South Africa is a shared ritual that thrives on emotion, community, and friendly rivalry,” says Mr. Taehung Kim, President at LG Electronics South Africa. “Through our partnership with SuperSport on the Social Corner, we wanted to capture that unique energy and give it the showtime it deserves. Our webOS platform is designed to be the gateway to these shared experiences, making it effortless for households to connect, find their favourite sports content, and enjoy the matches together.” 

Throughout the show’s run, viewers will see how different smart features on the webOS platform enhance the viewing experience. These include Sports Alerts, which keep fans updated on live scores and kick-off times even while watching other channels, and AI-powered picture and sound optimisations that replicate the roar of a stadium within the home. Whether it is utilising voice control to search for highlights or relying on the rich colours of QNED technology to debate a referee’s decision, the platform serves as the central hub of the match-day experience.

By focusing on relatable, human-centric scenarios and light-hearted neighbourhood banter, the show shifts the focus from technical jargon to real-world enjoyment. It positions the television not merely as a household appliance, but as an essential gathering point for family, friends, and communities.

SuperSport Social Corner airs every Friday at 21:55 on the SuperSport Premier League Channel 203, running from May through to July 2026.

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LG Electronics South Africa’s latest research shows that modern air conditioning is now the most cost-effective way to heat a home. As South Africans prepare for the 2026 winter, the data reveals a significant price gap between traditional gas heating and inverter technology – with aircons being up to 9 times more affordable than using gas.

Many households still believe that gas heaters are the cheaper option. Rising fuel costs and the high efficiency of heat-pump technology have changed the economics of home heating, though. 

The high cost of gas heating

The traditional 3-panel gas heater is a common sight in South African homes. However, despite its generally lower upfront costs, it is an expensive way to stay warm on a running basis. The price of LPG gas has reached R66.24 per gallon or about R34 per kilogram. The hourly running cost then comes in at approximately R16.56.

LG’s latest data compares this to a 12 000 BTU DualCool air conditioner. In heating mode, this unit uses an average of 0.66 kW of electricity per hour. Even with the current electricity price hikes, the savings are massive.

In Johannesburg, where electricity costs on average R2.85 per kWh, the LG unit costs only R1.88 per hour to run. In Cape Town, with a higher average tariff of R4.25 per kWh, the cost is R2.81 per hour.

Calculating the monthly savings

When we look at a typical winter month, the financial impact becomes even more obvious. If a household runs a gas heater for 4 hours a day, they will use it for 120 hours in a month.

In Johannesburg, running a gas heater for a month costs R1 987.20. Running an LG air conditioner for the same results costs just R225.6. This is a monthly saving of R1 761.60. The aircon is nearly nine times cheaper to run than gas.

In Cape Town, the LG air conditioner costs R337.20 to run for a month. This saves the household R1 650.00 every month. For the budget-conscious consumer, these savings can be very impactful. (This cost saving may increase further as electricity tariffs continue to rise.)

Why inverter technology is different

The reason for these savings is the LG Dual Inverter Compressor. Traditional heaters and older air conditioners either run at full power or turn off completely. This wastes a lot of energy.

The LG inverter compressor is different. It constantly adjusts its speed to maintain the desired temperature. It never turns off, so it avoids the energy spikes that occur during start-up. This technology allows the unit to use only the exact amount of power needed to keep a room warm.

Beyond the cost, there are health and safety benefits. Gas heaters can reduce indoor air quality and create a fire risk. LG units, such as in the ArtCool range, use the Plasmaster™ Ionizer+ to sterilise the air. They remove odours and harmful particles while providing consistent warmth across the entire room.

Built for South African conditions

Energy efficiency is only part of the story. Appliances in South Africa must be durable. Our power grid is often unstable, and our coastal air is corrosive.

LG has engineered its units to handle these realities. The Volt Care system protects the internal electronics from sudden voltage fluctuations. This ensures the unit keeps running even when the power supply is inconsistent. Additionally, the Gold Fin™ coating protects the heat exchanger from rust and corrosion. This is especially important for households and organisations in coastal cities like Cape Town.

Making the smart choice this winter

As the first cold fronts of 2026 arrive, South Africans are looking for ways to stay warm without breaking the bank. The data shows that the larger initial investment in a high-quality air conditioner pays for itself through lower running costs.

Staying warm this winter does not have to be expensive. By choosing efficient technology, households can protect their budgets from rising energy costs while enjoying a cleaner and safer home environment.

The post LG data confirms the air conditioner is the most affordable way to stay warm this winter appeared first on Tech Scene ZA.