News summary:

LG Electronics South Africa has partnered with MultiChoice, a Canal+ company, to launch Make Life Good, an uplifting six-part original reality series airing on Mzansi Magic.

Hosted by Jessica Nkosi, the show follows six prominent figures as they orchestrate surprise 24-hour space makeovers for the charitable organisations and mentors closest to their hearts.

The transformations showcase LG’s latest premium innovations – including the 100-inch LG QNED evo AI TV, InstaView refrigerators, QuadWash dishwashers, and DualCool+ Air Conditioners – demonstrating how smart technology practically elevates community care environments.

The series debuts on 11 June, marking a shift toward emotionally resonant, localised storytelling that highlights the spirit of Ubuntu.

JOHANNESBURG, Wednesday, 10 June 2026 – LG Electronics South Africa (LG) has announced the upcoming launch of Make Life Good, a heartwarming original reality series produced in partnership with MultiChoice, a Canal+ company. Debuting on 11 June on Mzansi Magic, the series shifts the traditional advertising narrative to focus on the powerful, real-life human connections enabled by technology within the South African context.

Built around the concept of gratitude and the spirit of Ubuntu, Make Life Good is hosted by celebrated television personality Jessica Nkosi. The show follows six prominent “Achievers” as they team up with LG to deliver a deeply personal thank you to the organisations and community leaders who support vulnerable South Africans. These celebrated personalities include trailblazing mountaineer Saray Khumalo, football legend William Okpara, entrepreneur and author Thandi Mavata, data & analytics executive Esther Munyi, Pan-African PR executive Perpetual Kendi, and award-winning filmmaker Adze Ugah.

In each episode, an Achiever secretly orchestrates a high-pressure, 24-hour facility makeover for their chosen cause. These makeovers are specifically designed to solve practical daily challenges for the volunteers and beneficiaries using the spaces.

Utilising LG’s latest premium innovations, the building and design teams elevate these environments to ensure they are cleaner, more efficient, and more supportive. Kitchens and food preparation stations at facilities like LIV Lanseria and Botshabelo Babies Home are transformed with 900L InstaView™ Door-in-Door refrigerators and 14 Place QuadWash™ dishwashers with TrueSteam™ to handle high-volume community feeding schemes efficiently. Youth hubs and training centres, such as the Bold Men Skills Program and The House Groups, receive 77-inch LG OLED evo AI G5 4K 165Hz Smart TVs, 100 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TVs, and immersive soundbars to create dynamic, technology-driven learning and entertainment environments. Meanwhile, the heavy-duty 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish and LG Heat Pump Dryer are installed at the Kensington Secondary School soccer programme to clean and maintain sports kits for young athletes.

Pennileigh Naidu, Head of Corporate Marketing and PR at LG Electronics South Africa, explains the strategy behind the campaign: “The ‘Life’s Good’ philosophy is rooted in the belief that technology should serve people, making daily environments more supportive, efficient, and connected. Collaborating with Mzansi Magic and these incredible achievers allows us to do exactly what our technology was designed for. We are celebrating South Africans who uplift their communities, while showing how our smart innovations can practically assist them in doing the hard work of creating hope every single day.”

Phil Jung, CEO of Middle East and Africa Region, LG Electronics, echoes this message: “At LG, our ‘Life’s Good’ philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful. With the ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region.”

The series provides a renewed chance for these organisations to serve more people in need, restore dignity, and continue changing lives without the burden of failing tools and appliances, or inadequate facilities.

“It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” says Mbali Ntuli, GE Head of Unscripted Content at MultiChoice, a Canal+ company. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

Tune in to Mzansi Magic (DStv Channel 161) for Make Life Good, airing from 11 June at 19:00, and witness the power of collective action. The series will also air on Maisha Magic East (13 June at 19:30), Maisha Magic Plus (14 June at 20:30), and Africa Magic Family (13 June at 17:30).

The post LG Electronics launches Mzansi Magic reality series to ‘makeover’ community spaces with smart tech appeared first on Tech Scene ZA.

JOHANNESBURG, June 2026 – LG Electronics has partnered with SuperSport to launch a brand-new feature show, SuperSport Social Corner, to capture the uniquely and authentic South African flavour of soccer match-days outside of the stadium. The show is designed to bring soccer fans together through humour, shared banter, and premium home entertainment.

Broadcasting on Fridays at 21:55 on SuperSport Premier League (Channel 203), the show is powered by LG’s proprietary webOS smart TV platform. It explores the lively, opinionated, and highly social nature of soccer culture in South Africa, illustrating how the right technology can turn any living room into the ultimate match-day fan zone.

The concept behind the show is a comedic social experiment. It follows the journey of a soccer enthusiast whose quiet, individual match viewing quickly escalates into a crowded, high-energy neighbourhood gathering. As friends, neighbours, and eventually prominent sports personalities crowd into the lounge, the show highlights how a high-quality television does not just improve how you watch the game – it fundamentally changes who you watch it with.

“Soccer in South Africa is a shared ritual that thrives on emotion, community, and friendly rivalry,” says Mr. Taehung Kim, President at LG Electronics South Africa. “Through our partnership with SuperSport on the Social Corner, we wanted to capture that unique energy and give it the showtime it deserves. Our webOS platform is designed to be the gateway to these shared experiences, making it effortless for households to connect, find their favourite sports content, and enjoy the matches together.” 

Throughout the show’s run, viewers will see how different smart features on the webOS platform enhance the viewing experience. These include Sports Alerts, which keep fans updated on live scores and kick-off times even while watching other channels, and AI-powered picture and sound optimisations that replicate the roar of a stadium within the home. Whether it is utilising voice control to search for highlights or relying on the rich colours of QNED technology to debate a referee’s decision, the platform serves as the central hub of the match-day experience.

By focusing on relatable, human-centric scenarios and light-hearted neighbourhood banter, the show shifts the focus from technical jargon to real-world enjoyment. It positions the television not merely as a household appliance, but as an essential gathering point for family, friends, and communities.

SuperSport Social Corner airs every Friday at 21:55 on the SuperSport Premier League Channel 203, running from May through to July 2026.

The post Humour and soccer collide in the new SuperSport Social Corner powered by LG webOS appeared first on Tech Scene ZA.

LG Electronics South Africa’s latest research shows that modern air conditioning is now the most cost-effective way to heat a home. As South Africans prepare for the 2026 winter, the data reveals a significant price gap between traditional gas heating and inverter technology – with aircons being up to 9 times more affordable than using gas.

Many households still believe that gas heaters are the cheaper option. Rising fuel costs and the high efficiency of heat-pump technology have changed the economics of home heating, though. 

The high cost of gas heating

The traditional 3-panel gas heater is a common sight in South African homes. However, despite its generally lower upfront costs, it is an expensive way to stay warm on a running basis. The price of LPG gas has reached R66.24 per gallon or about R34 per kilogram. The hourly running cost then comes in at approximately R16.56.

LG’s latest data compares this to a 12 000 BTU DualCool air conditioner. In heating mode, this unit uses an average of 0.66 kW of electricity per hour. Even with the current electricity price hikes, the savings are massive.

In Johannesburg, where electricity costs on average R2.85 per kWh, the LG unit costs only R1.88 per hour to run. In Cape Town, with a higher average tariff of R4.25 per kWh, the cost is R2.81 per hour.

Calculating the monthly savings

When we look at a typical winter month, the financial impact becomes even more obvious. If a household runs a gas heater for 4 hours a day, they will use it for 120 hours in a month.

In Johannesburg, running a gas heater for a month costs R1 987.20. Running an LG air conditioner for the same results costs just R225.6. This is a monthly saving of R1 761.60. The aircon is nearly nine times cheaper to run than gas.

In Cape Town, the LG air conditioner costs R337.20 to run for a month. This saves the household R1 650.00 every month. For the budget-conscious consumer, these savings can be very impactful. (This cost saving may increase further as electricity tariffs continue to rise.)

Why inverter technology is different

The reason for these savings is the LG Dual Inverter Compressor. Traditional heaters and older air conditioners either run at full power or turn off completely. This wastes a lot of energy.

The LG inverter compressor is different. It constantly adjusts its speed to maintain the desired temperature. It never turns off, so it avoids the energy spikes that occur during start-up. This technology allows the unit to use only the exact amount of power needed to keep a room warm.

Beyond the cost, there are health and safety benefits. Gas heaters can reduce indoor air quality and create a fire risk. LG units, such as in the ArtCool range, use the Plasmaster™ Ionizer+ to sterilise the air. They remove odours and harmful particles while providing consistent warmth across the entire room.

Built for South African conditions

Energy efficiency is only part of the story. Appliances in South Africa must be durable. Our power grid is often unstable, and our coastal air is corrosive.

LG has engineered its units to handle these realities. The Volt Care system protects the internal electronics from sudden voltage fluctuations. This ensures the unit keeps running even when the power supply is inconsistent. Additionally, the Gold Fin™ coating protects the heat exchanger from rust and corrosion. This is especially important for households and organisations in coastal cities like Cape Town.

Making the smart choice this winter

As the first cold fronts of 2026 arrive, South Africans are looking for ways to stay warm without breaking the bank. The data shows that the larger initial investment in a high-quality air conditioner pays for itself through lower running costs.

Staying warm this winter does not have to be expensive. By choosing efficient technology, households can protect their budgets from rising energy costs while enjoying a cleaner and safer home environment.

The post LG data confirms the air conditioner is the most affordable way to stay warm this winter appeared first on Tech Scene ZA.

As we celebrate Earth Day, LG South Africa’s recycling partnership has seen nearly 200 tons of polystyrene – an amount equivalent to covering a rugby field in 2.7 meters of the waste material – recycled in Germiston, Gauteng. 

This is a major milestone for the partnership between LG South Africa and recycling organisation Circular Energy, which has diverted almost 19 000 m³ of expanded polystyrene (EPS) from landfills since the launch of a new recycling machine in 2025. 

The collaboration addresses the environmental challenge of polystyrene packaging, heating and compressing the material at the plant for reuse in high-end interior products, such as wall panelling and decorative mouldings.

Circular Energy manages a range of LG’s end-of-life products as well as its polystyrene waste under Extended Producer Responsibility Regulations.

EPS waste is lightweight and takes up large volumes of space per kilogram, making it difficult to recycle. When it ends up in landfills, the material takes upwards of 500 years to decompose.

Polystyrene still remains an unavoidable material in packaging due to its protective qualities and cost-effectiveness. To address the environmental challenges posed by the bare minimum use of this material, LG selected Circular Energy as their long term partner.

According to studies done by the United Nations and WWF, around 122 million tons of general solid waste is produced in South Africa every year. Only 10% is currently recycled. Until recently, EPS waste was not part of the 10%-figure.

But LG believes in creating technology that benefits both people and the planet. For LG, true progress requires collaboration, and that’s why they pursue sustainability-focused partnerships that are essential to responsible progress.

LG is now also launching its own logistics and technical setup services for premium products in Gauteng – furthering its direct involvement in the journey of its products from factory to customer. The new offering aims to further streamline delivery and installation experiences for customers alongside third-party couriers to provide a seamless, expedited and full-house service. By deploying certified LG technicians to handle everything from offloading to ThinQ app connectivity, the company is reducing the friction between purchase and product usage.

The post Enough to cover a rugby field in 3-meter-deep waste: LG partnership reaches 200-ton recycling milestone appeared first on Tech Scene ZA.

LG Electronics South Africa is launching its own logistics and technical setup services for premium products in Gauteng. This offering aims to further streamline delivery and installation experiences for customers alongside third-party couriers to provide a seamless, expedited and full-house service. By deploying certified LG technicians to handle everything from offloading to ThinQ app connectivity, the company is reducing the friction between purchase and product usage.

LG Electronics South Africa is redefining the standard for consumer logistics with the launch of its new premium Delivery and Installation Service, currently available in select areas of Gauteng.

This service is designed to streamline the customer journey, representing a strategic shift from product sales to comprehensive service experiences that prioritise reliability and peace of mind. At the heart of the initiative is a rapid delivery and installation model. Customers can now move from purchase to a fully functional product in a single interaction, removing the delays and coordination challenges associated with separate appointments.

A defining feature of this service is LG’s move to manage the entire workflow internally. From transportation to final setup, every stage is handled by dedicated LG teams. This vertical integration affirms their commitment to accountability, specialised product care, and consistent standards of service. For LG, the slogan “Service, Our promise” keeps guiding new offerings to continuously put the customer first in all their work.

The new process is initiated immediately following a purchase on the LG online store. Customers who opt for installation are contacted within 24 hours to confirm logistics and any specific site requirements. In many instances, delivery occurs as soon as the next day. Upon arrival, products are offloaded, unboxed, inspected, and tested in one visit. 

Certified LG technicians perform the technical installation, whether it involves mounting televisions, connecting appliances to water systems, or configuring smart connectivity via the LG ThinQ app. For home entertainment products, the service includes internet configuration, HDMI device integration, and a guided demonstration of core features. Home appliance installations similarly feature essential plumbing or electrical connections and functional walkthroughs to ensure users are comfortable with their new technology immediately.

This launch reaffirms LG’s commitment to managing the end-to-end customer experience in a market where convenience and service quality are primary drivers of consumer needs. By integrating logistics, technical expertise, and customer support, LG is positioning itself as a comprehensive experience provider. This shift also builds upon longstanding consumer-focused services like LG BestCare – its own dedicated, comprehensive customer service and maintenance program, offering expert repairs, annual maintenance, and genuine spare parts for home appliances and electronics.

The new service is currently limited to Gauteng, but LG continues to invest in the infrastructure required to support its “Life’s Good” brand promise. This expansion aims to provide not only innovative hardware but also the service frameworks that enhance everyday life.

The post LG Electronics launches premium same-time delivery and installation service in Gauteng appeared first on Tech Scene ZA.

In the hierarchy of household chores, laundry has always been the endurance athlete. It’s a slow-motion marathon of sorting, washing, and hanging that can easily hijack an entire Saturday. But LG Electronics South Africa is attempting to turn that marathon into a sprint with its latest South African launch: a range of front-loaders so large they make the standard 7kg machine look like a toy.

The headliners are a 15kg and a massive 20kg model, finished in a sleek Essence Graphite that looks more like a piece of high-end dark-room tech than a traditional appliance. The message is: why do four loads of laundry when you can do one?

Size matters (and so does speed)

For most South African households, the jump to 20kg is transformative. We aren’t just talking about fitting more socks; we’re talking about the ability to wash a king-size duvet, the week’s bedding, and probably a few stray scatter cushions in a single go.

Usually, “big” means “slow,” but LG has kitted these out with TurboWash™. By using four 3D nozzles to spray water directly onto the fabric, the machine manages a deep clean in significantly less time. For a standard 3kg load, you’re looking at a cycle under 40 minutes – roughly the time it takes to watch an episode of whatever you’re currently binging.

Brains behind the bulk

People are often cynical about “AI” being “slapped” on everything from toothbrushes to toasters, but in the laundry room, it has a job to do. LG’s AI DD™ (Artificial Intelligence Direct Drive) weighs your laundry, but, more importantly, it “feels” it.

The motor uses sensors to detect the softness and texture of the fabrics in the drum. It then picks the optimal washing pattern from 20 000 different data points to ensure your R2 000 designer hoodie doesn’t come out looking like it’s been through a rock tumbler.

“The goal with this new high-capacity range was to remove the guesswork,” says Carol Guedes, Consumer Electronics Sales Head at LG Electronics South Africa. “When you are dealing with 15 or 20kg of laundry, the weight alone can be hard on fabrics if the drum motion isn’t intelligent. AI DD™ ensures that whether you’re washing bulk towels or delicate linens, the machine adapts its movement to protect the fibres.”

High-pressure hygiene

Since we all became amateur virologists a few years ago, hygiene tech has become a staple. These new units include LG’s Steam™ technology, which uses high-temperature vapour to blast away 99.9% of allergens and dust mites. It’s particularly useful for school uniforms and gym gear that usually requires a “burn it with fire” approach to get truly clean.

The verdict

South Africans are tired of the “batch wash” lifestyle. By combining massive capacity with AI-driven fabric protection and high-speed cycles, LG’s washing machine is basically selling your Saturday back to you.

The post The end of Laundry-day stress: LG’s new powerful 20kg washing machine takes the hassle out of weekend washing appeared first on Tech Scene ZA.

The intersection of ancestral tradition, community and technology took centre stage at the recent Investec Cape Town Art Fair, where LG Electronics South Africa partnered with multidisciplinary artist Chidiri Nwaubani to present the immersive installation, Mbari Memorial: What Cannot Be Returned Must Be Reconceived.

Held at the Cape Town International Convention Centre (CTICC), the fair was guided by the theme “Listen,” a prompt that Nwaubani answered through a radical exploration of Nigerian Igbo culture and collective creativity. At the heart of the installation were reimagined ogene gongs – traditional instruments used to summon communities – transformed into electrically conductive sensors. By completing the circuit through simultaneous touch, visitors “activated” the reimagined gongs to generate unique digital sculptures displayed as a form of augmented reality on LG OLED screens.

The collaboration highlighted how technology can serve as a unifying conduit rather than a cold tool. By incorporating LG OLED technology as part of the artistic medium, Nwaubani moved the narrative from merely reclaiming stolen artefacts to resurrecting them. Unlike static museum objects, the digital forms generated were variable and temporary, mirroring the Igbo Mbari tradition where sacred structures were built collectively and left to decay naturally as a reminder of life’s fragility.

“This installation was a direct challenge to the traditional ‘do not touch’ museum mandate,” says Chidi Nwaubani. “By using LG’s OLED screens as a canvas, we transformed digital artefacts from static museum pieces into living, variable entities created through communal touch. Presenting this work on African soil was a visceral homecoming, asserting that our culture lives on through our collective power to recreate and reconceive what was once lost.”

For Nwaubani’s innovative multidisciplinary work in leveraging technology to play a role in his installation at the Art Fair, he was also awarded the coveted Tomorrows/Today Prize, supported by Fiera Milano Exhibitions Africa. Tomorrows/Today is a specially curated section to celebrate and highlight works of rising innovators in the art world.

Nwaubani’s work has already appeared at many major international platforms, including the Venice Biennale, and he is also the founder of Looty, a platform advocating for the return of looted African artefacts through digital storytelling.

For LG, the partnership represented a commitment to supporting the arts on the African continent while showcasing the versatility of its display technology. The deep blacks and vibrant colours of the OLED panels provided the necessary depth to make the digital sculptures feel integrated into physical reality, blurring the lines between body and archive.

“At LG, we believe that technology should serve as a bridge between people and their stories,” says Dimakatso Molaba, TV/Audio Product Marketing Specialist at LG Electronics South Africa. “Collaborating with Chidi Nwaubani allowed us to demonstrate how technology transcends traditional uses to even become an interactive medium for cultural storytelling. It was an honour to have a part to play with Chidi’s masterful artistic storytelling and see our screens help bring the spirit of the Mbari tradition to life.”

The post LG and artist Chidi Nwaubani redefine tech’s role in exploring African heritage at Investec Cape Town Art Fair 2026 appeared first on Tech Scene ZA.

LG’s AI Home Ecosystem Integrates AI-Driven Devices, Platforms and Open Connectivity to Bring Ease and Efficiency to Middle Eastern and African Households 

News Summary:

• LG Electronics demonstrated the AI Home through real-life scenarios tailored for customers in the Middle East and Africa at LG InnoFest 2026 MEA.
• Immersive demonstrations highlighted conversational AI, automated living powered by IoT sensors, expanded service-based customer experiences and an open AI Home ecosystem.
• LG plans to accelerate the expansion of its B2B smart home business across the Middle East.

ABU DHABI – LG Electronics (LG) showcased the customisable comfort and convenience of its AI Home at LG InnoFest 2026 Middle East and Africa (MEA) in Abu Dhabi. LG InnoFest is an event that brings together key business partners and media to experience LG’s latest innovations and its vision for a better life. This year’s MEA event put the spotlight on the company’s approach to AI home solutions, featuring intelligent products and services designed to integrate seamlessly into daily routines.

For its AI Home exhibition at LG InnoFest 2026 MEA, LG refurbished an entire hotel suite, transforming it into a futuristic and responsive living space equipped with connected appliances, devices and sensors. Through real-life demonstrations, attendees experienced how LG’s integrated AI Home ecosystem works autonomously to support everyday convenience, while also enabling intuitive control through conversational interaction. The AI Home also incorporates features such as energy management and home security, which can be configured to reflect region-specific needs. 

ThinQ ON: Effortless AI Home Management Through Daily Conversation

One demonstration illustrated how customers can manage their AI Home using simple, everyday conversation. Powered by generative AI, the LG ThinQ ON AI home hub is designed to understand natural language and respond in context, enabling proactive support based on user needs. For example, LG ThinQ ON can suggest appropriate clothing based on the weather forecast or review daily schedules after users wake up to help them prepare for the day.

Representing LG’s Affectionate Intelligence vision, ThinQ ON can perform a wide variety of tasks, from answering questions about air quality using real-time information to adjusting the indoor temperature based on user preferences and contextual understanding. Users can also check the status of laundry cycles, set reminders or manage timers through voice interaction. By processing user input and interpreting contextual meaning through conversational AI, ThinQ ON is able to deliver a new level of personalised convenience.

Automated Home Living with LG IoT Devices

Another demonstration highlighted how IoT sensors can help automate everyday activities without requiring direct user input. Sensors installed throughout the AI Home detect subtle environmental changes and communicate with appliances and devices to optimise conditions based on context and user preferences. The system can also recognise individual users and automatically apply personalised settings across the home.

The LG AI Home offers an intelligent home management experience, proactively maximising user convenience, energy efficiency and site security around the clock. When occupants leave, the system can turn off lights and appliances to reduce power consumption and activate cleaning functions such as robot vacuum operation. Upon return, the home greets them with a welcome message and activates appliances they need. 

Expanded Customer Experience and an Open AI Home Ecosystem 

Beyond the exceptional value delivered by its physical products and devices, LG is presenting an expanded service-based experience enabled through the LG ThinQ platform. ThinQ Care provides proactive voice notifications related to appliance status to help users address potential issues early. The platform also supports daily tasks such as meal preparation, allowing users to select recipes from the ThinQ app and send settings directly to connected ovens.

LG’s AI Home is designed as an open ecosystem, built on the Homey Pro platform, enabling users to connect and manage devices from multiple brands. The LG AI Home exhibit demonstrated integrated control of lighting, curtains and switches from various manufacturers alongside LG appliances. Using its open AI Home ecosystem, LG also delivers optimised space solutions for B2B applications, including apartments and hotels.

Moving forward, LG plans to further strengthen its integrated smart home package business in the Middle East, combining its smart home appliances with AI and IoT technologies to create a comprehensive solution for the region’s fast-growing B2B market. Through this strategy, the company aims to accelerate the expansion of its smart home and smart building businesses across the region.

“LG AI Home is a total smart-living solution that leverages our sophisticated AI to meaningfully enhance customers’ everyday lives,” said Phil Jung, region representative of LG’s Middle East and Africa Region. “We aim to reinforce our market leadership in both the Middle East and Africa by providing smart home experiences optimised for local conditions and lifestyles.”

The post LG ELECTRONICS PRESENTS AN EFFORTLESS AI HOME EXPERIENCE AT LG INNOFEST 2026 MEA appeared first on Tech Scene ZA.

LG Presents Region-Optimised Clothing Care, Kitchen and Cleaning Solutions at LG InnoFest 2026 MEA

News Summary:

LG Electronics hosted LG InnoFest 2026 MEA in Abu Dhabi, presenting AI-powered clothing care, kitchen, built-in kitchen and cleaning solutions designed for MEA markets.

The Clothing Care Solution zone highlighted the company’s AI Core-Tech powered residential laundry innovations as well as new solutions supporting LG’s expansion into the commercial laundry sector.

The Kitchen Solution zone presented integrated kitchen offerings, including the latest refrigerators, dishwashers and a new microwave oven.

The Built-in Kitchen Solution zone illustrated LG’s competitiveness in the premium kitchen segment with a comprehensive built-in lineup including new refrigerator and oven models.

ABU DHABI – LG Electronics (LG) introduced a comprehensive lineup of AI-powered home solutions tailored for the Middle East and Africa (MEA) at LG InnoFest 2026 MEA, which took place in Abu Dhabi in February. Under the theme “Innovation, Forward Together,” the exhibition highlighted LG’s latest developments across clothing care, kitchen, built-in kitchen and total cleaning solutions, with a focus on user-centric design and regional relevance.

Returning after a seven-year hiatus, LG InnoFest is the company’s signature regional event for key partners and media. Designed as a “festival” that celebrates innovation, cooperation and the Life’s Good philosophy, LG InnoFest 2026 MEA reflected LG’s long-term commitment to, and growing presence in, markets throughout the MEA region.

AI Core-Tech Powers Next-Generation Clothing Care Solutions

LG is strengthening its residential laundry lineup for the MEA region with appliances that combine larger capacities, premium design and proprietary AI Core-Tech. The latest models deliver a more intelligent and efficient washing and drying experience with features such as AI Wash and AI Dry.

The lineup is led by the award-winning 29-inch LG SIGNATURE WashCombo™, a premium all-in-one washer-dryer with the world’s largest capacity. LG also showcased an expanded LG WashTower™ lineup, introducing a new 25-inch model alongside existing 24-inch and 27-inch versions to support a wider range of installation environments. LG WashTower products integrate a separate washer and dryer into a single vertical structure to improve usability and space efficiency.

Making its debut at InnoFest, the new 27-inch WashCombo™ is ideal for larger households with its impressive 25-kilogram washing capacity and 21-kilogram drying capacity. Equipped with LG’s DUAL Inverter HeatPump™ technology, the model is designed to support stable, effective drying performance and enhanced energy efficiency. LG’s laundry solution range also includes a new front-load washer with a sleek, flat design, an integrated LCD display, and the company’s advanced AI Direct Drive™ (AI DD™) motor, which optimises washing performance based on load weight and fabric characteristics.

Leveraging its considerable expertise in residential laundry, LG is also presenting solutions for the commercial laundry sector. These include app- and API-based solutions that provide partners with robust tools for remote monitoring and management.

Kitchen Solutions with Intelligent Features and Built-In Design

Under the concept of “Fit & Max,” LG’s new kitchen appliances prioritise built-in aesthetics and intelligent, user-centric functionality. In the refrigerator category, the LG InstaView™ French Door model features the Zero Clearance hinge for a perfect fit in any kitchen, along with AI Fresh technology for optimal cooling performance based on usage patterns. A new bottom freezer model also incorporates the Zero Clearance hinge and a seamless modern look that instantly elevates the surrounding environment. With diverse options to suit any lifestyle, LG’s fridge lineup at InnoFest 2026 MEA reinforced the company’s status as the No.1¹ refrigerator brand in the region.

One of the highlights of the company’s cooking appliance showcase, the flagship SolarDOM™ All-in-One Microwave Oven has received its first full redesign in more than a decade. The new model adopts a subtle semi-built-in design and replaces the physical buttons with a 2.4-inch LCD interface. Cooking convenience has been enhanced with up to 60 Auto Cook menus, along with newly added functions such as Air Fry. Wi-Fi connectivity enables remote monitoring and control through the LG ThinQ app.

The latest dishwasher lineup features QuadWash® Pro, an advanced technology that creates jets of micro‑scale air bubbles to enhance cleaning performance and shorten wash cycles, delivering gleaming glasses and spotless dishes in less time. AI SenseClean technology automatically adjusts wash times and rinse cycles based on the level of contamination to ensure optimal results. With all these upgrades, the 1‑Hour Wash & Dry function will be available with full coverage, enabling users to complete a full wash-and-dry cycle in as little as 39 minutes.

Built-In Kitchen Collection Optimized for the MEA

Tailored to the preferences of local customers – and bolstering the company’s competitiveness in the premium kitchen segment – the new LG built-in collection offers large capacity solutions that blend high technology with understated minimalist design. The Wide Combi built-in refrigerator has been expanded to a width of 690 millimeters (up from 540 millimeters), increasing internal capacity to 385 liters (up from 233 liters). The Inverter ProBake™ built-in oven heats food faster and more evenly than a conventional oven, utilising a BLDC motor-driven bidirectional fan to ensure consistent, efficient heat distribution.

Total Cleaning for Smarter Living

In addition, the exhibition featured LG’s total cleaning solutions incorporating advanced AI features. Highlights included the LG Wet & Dry stick vacuum with an automatic water supply system, as well as a new robot vacuum equipped with 100-degree Celsius steam mopping and a space-friendly, table-type station with a concealed design.

“LG is committed to delivering user-centric, locally optimised solutions that make everyday life more convenient for customers across the Middle East and Africa,” said Phil Jung, region representative of LG’s Middle East and Africa Region. “Through continuous innovation and meaningful partnerships, we aim to create lasting value and shared growth in this dynamic region.”

The post LG ELECTRONICS SHOWCASES AI-POWERED HOME SOLUTIONS TAILORED FOR THE MIDDLE EAST AND AFRICA appeared first on Tech Scene ZA.

LG Reaffirms Commitment to Advancing AI-Driven Living Through Local Market Insight

LG Electronics (LG), a leader in AI-powered solutions for the home, outlined plans to accelerate growth in emerging markets at LG InnoFest 2026 MEA, with a primary focus on the Middle East and Africa (MEA) and additional attention to Latin America and Asia. The event, held in Abu Dhabi, provided a forum to share LG’s strategic direction and market outlook with regional partners.

More than 250 B2C and B2B partners and media representatives from across the MEA regions attended the event. InnoFest 2026 MEA served as a platform for LG to share its strategic direction with industry leaders and innovators, and to reconfirm its commitment to leading the premium market through cutting-edge technology and product innovation.

At the exhibition, LG presented a range of AI-enabled home products designed to enhance everyday living. The showcase included washing machines that optimise wash cycles based on load weight, fabric composition and soiling level, refrigerators that adjust temperature settings based on usage patterns, and air conditioners that automatically respond to real-time room conditions. LG also displayed its premium TV lineup, including the ultra-thin Wallpaper OLED TV with True Wireless technology. Equipped with AI, the company’s TVs deliver enhanced picture quality and sound while providing personalized content through the company’s always-evolving webOS platform.

These AI-driven advancements reflect LG’s vision to create a seamless smart home ecosystem that adapts to user lifestyles. Ultimately, the company seeks to realise the “Zero Labour Home,” where customers are liberated from the burden of household chores to spend more time on what truly matters.

LG also announced its intention to broaden its MEA product portfolio by introducing additional mid- and entry-level offerings to reach a wider range of consumers. Reinforcing its commitment to addressing the unique needs of consumers across the region, the company will be introducing new products that cater specifically to local preferences, such as top freezers, chest freezers and twin-tube washing machines. LG is also expanding its lineup of built-in kitchen appliances to support diverse housing and lifestyle needs across the region.

In response to increasing competition, LG emphasised its focus on strengthening both sales and service capabilities through market-specific insights. The company also reaffirmed its commitment to localised service enhancement through its “Our Promise” initiative, which includes service programs adapted to the needs and expectations of individual markets. 

“LG InnoFest 2026 MEA provided an opportunity to share how we are approaching innovation and growth in this region,” said Phil Jung, region representative of LG Electronics’ Middle East and Africa Region. “By combining AI-enabled technologies with a deeper understanding of local needs, we aim to deliver solutions that are practical, relevant and valuable for consumers across the MEA region.”

Through continued investment in product development, local partnerships and service infrastructure, LG plans to further strengthen its presence in the MEA market while solidifying its position as a trusted premium brand.

The post LG ELECTRONICS ACCELERATES MEA EXPANSIONWITH AI-ENABLED INNOVATIONS AT LG INNOFEST 2026 MEA appeared first on Tech Scene ZA.