As global research shows 89% of consumers are overwhelmed by fragmented smart home technology, Hisense South Africa demonstrates how invisible, autonomous AI is actively reducing daily stress, elevating human wellbeing, and supporting long-term health.

Cape Town, South Africa – The technology industry is facing a crisis of its own making: AI fatigue. Over the past five years, the global rush to create “smart homes” has largely resulted in a chaotic ecosystem of fragmented applications, relentless notifications, and devices that demand more cognitive energy than they save.

The statistics paint a clear picture of an overwhelmed consumer base. In recent global survey data, we see that while 89% of consumers own smart home technology, a staggering 87% report that their devices frequently fail to work together seamlessly, and nearly 80% find the setup processes too complicated. Instead of reducing the burden of daily life, early-stage smart home AI has simply digitised household chores, adding a layer of technical troubleshooting that increases, rather than decreases, daily stress.

“The tech industry has fundamentally misunderstood the assignment,” explains Luna Nortje, Deputy General Manager at Hisense South Africa. “Consumers don’t want another dashboard to manage. They want peace of mind. They want an environment that anticipates their needs without demanding their attention. At Hisense, we recognised that the cure for AI fatigue is not less technology, but better, invisible technology. True intelligence operates autonomously in the background to actively improve the human quality of life.”

Can a Smart Home Improve Long Term Health?

When AI is stripped of its gimmicks and embedded structurally into a unified home ecosystem, its impact shifts from mere convenience to measurable health benefits. A landmark 2025 systematic review published in the Journal of Medical Internet Research, which analysed over 5,900 smart home studies across two decades, concluded that a well-integrated home environment is a powerful setting for continuous health monitoring, stress reduction, and disease prevention. 

The research confirms that autonomous home automation satisfies profound psychological needs, significantly reducing daily anxiety by fostering a sense of environmental control and predictability. By outsourcing the cognitive load of household management to an intelligent ecosystem, consumers experience lower baseline stress levels, a critical factor in long-term cardiovascular health and overall life expectancy.

The Autonomous ConnectLife Ecosystem

Hisense has positioned itself as the antidote to smart home fatigue through its ConnectLife ecosystem. Rather than a collection of disparate “smart” devices that require constant user input, ConnectLife functions as a unified, autonomous nervous system for the home. It represents the critical evolution from the exhausting “connected appliance” to the stress-relieving “autonomous ecosystem”.

Consider the cognitive load of meal preparation and food waste management. A traditional smart refrigerator might simply send an alert that a door is open. The Hisense AI-powered refrigerator, however, acts as an autonomous nutritional assistant. Utilising internal vision systems, it actively monitors food inventory and tracks expiration dates without user input. It then seamlessly communicates with the Dish Designer feature to generate healthy recipe suggestions based strictly on what is currently available. The mental burden of meal planning is entirely removed, reducing daily decision fatigue while promoting healthier eating habits.

This stress-reducing autonomy extends to the laundry room. The Hisense X-zone Master washer-dryer, recognised with a CES Best of Innovation Award, eliminates the need for manual sorting, cycle selection, or detergent measuring. Its advanced AI sensors analyse fabric type, load weight, and soil level, automatically dispensing the exact micro-dose of detergent required. By utilising Active Water microbubble technology to remove invisible impurities, it ensures superior hygiene without any cognitive effort from the user. The machine observes the task and executes it perfectly, giving the consumer their time back.

Invisible Intelligence (The Air We Breathe) 

Perhaps the most profound application of Hisense’s invisible AI lies in environmental health and respiratory wellbeing. The Hisense AI Smart Eye air conditioner utilises advanced radar technology to detect human presence, movement, and body temperature within a room. It adjusts airflow direction and thermal output autonomously, ensuring optimal physiological comfort without ever requiring a remote control command.

Simultaneously, its integrated HI-NANO technology actively purifies the air, neutralising airborne pathogens and allergens silently in the background. This is not a feature the user has to manage; it is a constant, autonomous health benefit.

The future of the South African home is not about adding more screens or more notifications. It is about implementing technology so intelligent that it disappears entirely, leaving behind an environment that actively protects the physical and mental well-being of its inhabitants. Hisense is not just building smart appliances; it is engineering a better quality of life.

The Hisense ConnectLife 

The Hisense ConnectLife ecosystem and AI-integrated appliance range are available across South Africa, designed to eliminate complexity, reduce daily stress, and elevate the quality of living.

Intelligent Laundry & Climate Solutions:

• Hisense 18kg Top Loader Washing Machine (WT50181): R 9,999.99
• Hisense 13kg Top Loader Washing Machine (WT50130): R 6,999.99
• Hisense 10.5kg Top Loader Washing Machine (WT50105): R 4,999.99
• Hisense 8kg Front Loader Washing Machine (WFQY8014EVJM): R 6,999.99
• Hisense 8kg Tumble Dryer (WDQY8014EVJM): R 6,999.99

The AI Command Centre (Televisions):

• Hisense 100″ Smart Mini LED TV (100UX):  R 149,999.99
• Hisense 85″ Smart Mini ULED TV (85U7Q-PRO): R 29,999.99
• Hisense 65″ Mini ULED Television (65U8Q):  R 19,999.99

(Prices reflect recommended retail pricing in South Africa as of April 2026. Subject to retailer variation.)

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Johannesburg, South Africa – Hisense South Africa has reaffirmed its commitment to local production and manufacturing at the 14th Buy Local Summit & Expo, which took place at the Sandton Convention Centre in Johannesburg this week.

The two-day event, hosted by Proudly South African, brought together policymakers, industry leaders, entrepreneurs, and investors to discuss the future of South Africa’s manufacturing sector and the importance of supporting locally produced goods.

The Department of Trade, Industry and Competition (DTIC) confirmed that the summit had attracted over 1 600 delegates, 200 exhibitors, government ministers, entrepreneurs, investors, and funders this week. One of the key sessions at the event was a business matchmaking platform connecting small and medium-sized enterprises with established companies across industries. The summit was addressed by Deputy Minister of Trade, Industry and Competition, Ms Alexandra Abrahams, who highlighted the urgent need to strengthen local industry amid global economic pressures.

As one of the country’s largest consumer electronics manufacturers, celebrating it’s 30th anniversary in South Africa this year, Hisense SA’s participation in the summit underscored the company’s long-standing investment in local manufacturing and industrial development. Since entering the South African market in 1996, Hisense has steadily expanded its footprint through local production, job creation, and technology investment.

Central to this strategy is the company’s R350 million manufacturing facility in Atlantis, Western Cape, which produces televisions and home appliances for both local and export markets. Located within the Atlantis Special Economic Zone, the facility has become a critical hub for technology manufacturing on the African continent.

The factory has the capacity to produce up to one million televisions and 500 000 refrigerators annually, supplying the domestic market while exporting products to countries across the African region and beyond. By manufacturing locally, Hisense continues to reduce reliance on imports while strengthening South Africa’s position as a regional production base for advanced consumer electronics.

“Local production is not simply a business strategy for Hisense; it is a long-term commitment to South Africa’s economic development,” says Luna Nortje, Deputy General Manager at Hisense South Africa. “Through our Atlantis manufacturing facility, we are able to combine global technology with local skills and talent, creating high-quality products while supporting job creation, supplier development, skill transfers, and industrial growth.”

Beyond manufacturing, Hisense SA’s local strategy includes investment in skills development and youth employment initiatives, including learnership programmes designed to equip young South Africans with practical experience in advanced manufacturing environments. The company has been recognised by the Proudly South African brand as a strategic partner, with its locally manufactured products distributed across thousands of retail outlets nationwide and exported to markets across Africa.

“At a time when global supply chains are under pressure and local industries face increasing competition, events like the Buy Local Summit & Expo play an important role in strengthening collaboration between government, business, and local manufacturers,” Nortje adds. “Hisense SA remains committed to investing in local production and ensuring that South Africans not only have access to world-class technology, but also the opportunity to help manufacture it.”

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Hisense, a leading brand in global consumer electronics and home appliances, has reaffirmed its leadership in the global large-screen TV market. According to Omdia’s full-year 2025 global shipment data, Hisense ranked No. 1 worldwide in the 100-inch-and-above TV segment for three consecutive years (2023–2025), with global shipment share reaching 57.1% in 202

Hisense also maintained its No. 1 position in the global Laser TV category in 2025, marking seven consecutive years of worldwide leadership, with a global market share of 70.3%. These results confirm Hisense’s dominance across the most strategically important large-screen categories, where both scale and technological capability matter.

This sustained leadership is driven by Hisense’s long-term commitment to advanced display technologies, most notably RGB MiniLED. As The Origin of RGB MiniLED, Hisense has led the technology’s evolution from early research to large-scale commercialization, establishing clear advantages in color accuracy, brightness control, and viewing comfort on ultra-large screens.

Omdia’s CES 2026 recap further supports this trajectory, identifying RGB MiniLED TVs as a key driver of the industry’s next growth phase, with rapid expansion expected from 2026—reflecting a broader shift toward technologies where Hisense has long held leadership.

Looking ahead, Hisense is uniquely positioned to extend this advantage. It is the only brand with a complete display technology ecosystem spanning RGB MiniLED, TriChroma Laser, and MicroLED, enabling a comprehensive approach to next-generation visual innovation. At CES 2026, Hisense showcased the 116UXS, the first TV powered by RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED lineups and the Laser Projector XR10, all recognized with multiple CES awards.

Importantly for South Africa, this global leadership translates directly into local impact. Hisense South Africa operates a local manufacturing facility based in Atlantis, South Africa, producing world-class large-screen TVs among other technology products. The facility supports job creation, local skills improvement, and contributes to the country’s industrial growth agenda. As global demand for 100-inch+ and Laser TVs accelerates, South African consumers and retailers benefit from faster access to cutting-edge innovation, while the local economy benefits from continued investment, localisation and long-term manufacturing capability. 

This reinforces Hisense’s commitment not only to global excellence, but to strengthening South Africa’s position within the international consumer electronics value chain.

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March is not just another month on the calendar. It is a defining chapter in global television history, a month that delivered unforgettable historic live broadcasts, and one of the most iconic pop culture moments of all time: the first televised performance of the moonwalk by Michael Jackson.

Now, Hisense South Africa is inviting schools, learners, families and tourists to step into that legacy at the Hisense Tevolution Museum in Cape Town, a one-of-a-kind celebration of how television has shaped culture, connection and innovation across generations.

A Month That Changed the Way We Watch

March has repeatedly proven to be a milestone month for the small screen. From landmark live broadcasts that united millions of viewers, to career-defining musical performances and cultural finales that stopped nations in their tracks, television has consistently demonstrated its power to influence society in real time (March 1983, saw global audiences witness a cultural earthquake when Michael Jackson debuted the moonwalk during Motown 25: Yesterday, Today, Forever; a televised performance that reshaped pop culture forever). 

“March reminds us of television’s extraordinary ability to shape culture and unite audiences,” says Alex Chen, Brand Marketing Manager for Hisense South Africa. “From unforgettable live broadcasts to iconic performances that defined generations, TV has always been at the centre of shared human moments. Through the Hisense Tevolution Museum, we invite schools, learners and tourists to not only look back at these milestones, but to understand how innovation continues to drive the future of viewing.”

An Immersive Learning Experience for Schools and Learners

The Hisense Tevolution Museum offers an interactive journey through the evolution of television technology, from bulky CRT screens to today’s ultra-slim, AI-powered displays.

In addition to its partnership with the Western Cape government, Hisense has also engaged with the Western Cape Education Department to explore structured school visits and curriculum-aligned learning experiences at the Hisense Tevolution Museum. By giving young people hands-on exposure to the history and evolution of television technology, from early broadcast production to today’s smart displays, the museum aims to ignite curiosity and inspire future technological trailblazers.

Schools are encouraged to book guided educational tours during March, where learners can:

• Explore how broadcast technology has evolved over the decades
• Understand the science behind screen innovation
• Discover how AI and smart technology are shaping the future of entertainment
• Learn about South Africa’s role in global manufacturing and electronics

The museum experience connects history, science, engineering and pop culture in a way that is both inspiring and accessible, making it ideal for curriculum-aligned school outings.

Celebrating Local Innovation at the WeBuyLocal Summit

Hisense South Africa will also be participating in the WeBuyLocal Summit hosted by Proudly South African at the Sandton Convention Centre in mid-March.

The summit, which champions localisation and South African manufacturing, aligns closely with Hisense’s commitment to local production, skills development and economic contribution. As a brand with a strong manufacturing footprint in South Africa, Hisense continues to invest in technology that supports local growth while delivering globally competitive innovation.

Visitors attending the summit are encouraged to explore the Hisense showcase and extend their experience with a visit to the Hisense Tevolution Museum to witness how global television history and local manufacturing excellence intersect.

As March celebrates television’s most historic moments, Hisense South Africa invites the nation to step inside the story, and experience the evolution firsthand.

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Cape Town, South Africa – Hisense, a global leader in cutting-edge consumer electronics, is proud to announce the launch of its latest lineup of high-performance gaming monitors tailored for modern gamers and esports enthusiasts: the Hisense 34G6K-PRO and the sleek 24-inch and 27-inch N3Q Gaming Monitors. These new displays combine stunning visuals, advanced responsiveness, and gamer-centric features to deliver uncompromised performance across all genres of play.

An Immersive Curved Display for Added Competitive Edge: The 34G6K-PRO

The standout of Hisense SA’s new lineup, the 34G6K-PRO, brings console-style immersion and desktop-ready power into one expansive package. Featuring a 34-inch ultrawide curved panel, this monitor offers:

• Immersive ultrawide aspect that enriches peripheral vision for deeper engagement in racing, RPG, and simulation games.
• High refresh rate & rapid response 180Hz for buttery smooth action and reduced motion blur: a must for competitive play.
• Vibrant colours and sharp detail (wide color gamat), ideal for both gaming and creative work.

Whether tracking opponents in the heat of battle or exploring vast open worlds, the 34G6K-PRO delivers a truly panoramic gaming experience.

Compact Powerhouses: 24″ & 27″ N3Q Gaming / Business Monitors

Complementing the flagship model, the N3Q series offers two versatile options designed to meet the needs of gamers seeking performance in a more compact footprint:

• The 24-inch N3Q Monitor is perfect for desk setups where speed and precision matter most, this model benefits esports-ready refresh rates and responsive panel performance.
• The 27-inch N3Q Monitor strikes the balance between immersive size and competitive performance, with the 27-inch variant giving gamers a slightly larger view without sacrificing speed.

Both N3Q models deliver crisp visuals, fast pixel response times of 144hz, and adaptive sync technologies, ensuring tear-free, lag-free gameplay across all titles.

“All gamers deserve displays that heighten their performance and enjoyment,” said Luna Nortje Deputy General Manager at Hisense SA. “With the launch of the 34G6K-PRO and N3Q series, we’re delivering affordable yet high-end gaming monitors that excel in speed, visuals and reliability. Whether users are competing in fast-paced esports or exploring story-driven titles, these monitors are built to keep pace with their every move.”

Availability & Specifications

The 34G6K-PRO will be available for purchase in South Africa at the end of January 2026. The 24N3Q and 27N3Q will be available by end February. Both can be purchased from various leading retailers nationwide, or from Hisense SA’s new flagship store at Canal Walk Shopping Center in Century City, Cape Town.  

The recommended retail price for the 24N3Q is R2 299,00, the 27N3Q will be ging for R2 699,00 and the 34G6K-PRO is available for R7 999,00.

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LAS VEGAS, NV – Hisense, a leading brand in global consumer electronics and home appliances, was recognised with a total of 58 astounding industry awards at CES 2026, highlighting its continued leadership across display technologies and smart home appliances.

Hisense’s performance at CES 2026 was further underscored by four CES Innovation Awards, demonstrating both the depth and diversity of its innovation portfolio. Among the winners, the 163 MX and X-zone Master each received the CES 2026 Innovation Award – Best Innovation in their respective fields. In addition, the 116UXS RGB MiniLED TV and Laser Projector XR10 were named CES 2026 Innovation Award Honorees, further validating Hisense’s leadership across both advanced display technologies and smart home solutions.

In displays, Hisense showcased its latest breakthroughs, led by the global debut of the 116UXS RGB MiniLED TV, the first product powered by the new RGB MiniLED evo platform. Representing a system-level evolution in large-screen display technology, RGB MiniLED evo enhances colour performance and viewing comfort through a newly expanded light spectrum. 

As the flagship highlight of Hisense’s CES lineup, 116UXS received widespread recognition from leading global technology and lifestyle media, earning multiple Best of CES, Best TV of CES, Editors’ Picks, and Standout honours from leading global technology and lifestyle media, including Android Headlines, CNET, Tom’s Guide, TechRadar, T3 and others. The product was also recognised as a CES 2026 Innovation Award Honoree, further affirming its technological significance.

Alongside 116UXS, the 163 MX also received extensive Best of CES recognition from multiple international media outlets, further reinforcing Hisense’s leadership in ultra-large and premium display technologies.

In addition, Hisense’s UR9 RGB MiniLED TV earned multiple Best of CES and Editors’ Picks honours from professional AV and technology media, strengthening Hisense’s RGB MiniLED TV portfolio beyond its flagship offerings.

Hisense further expanded its large-screen ecosystem with the global debut of the Laser Projector XR10, which received multiple Best of CES, Editors’ Picks,  and CES Innovation Award Honoree recognitions from professional AV and technology media. Together, RGB MiniLED TVs and TriChroma Laser projectors demonstrate Hisense’s comprehensive large-screen display strategy, spanning premium living-room viewing and dedicated home cinema environments.

Beyond displays, Hisense presented a comprehensive range of smart home and white goods innovations. The X-zone Master, the world’s first X-in-one heat pump washer-dryer, was honoured with both the CES 2026 Best of Innovation Award and multiple Best of CES and Editors’ Picks distinctions from global technology and design media, highlighting its breakthrough modular design and fabric-care innovation.

In addition, several white goods, including PureFit refrigerators and wine cabinets, Slide In Smart Induction Range, and dehumidifier products, were recognised with Best of CES and TWICE Picks 2026 Awards from industry and trade publications, reflecting Hisense’s growing strength across kitchen and laundry ecosystems.

Reinforcing its long-term growth momentum, Hisense recently received authoritative recognition from Euromonitor International. According to Euromonitor International (Consumer Appliances 2026 Edition), Hisense Group achieved the fastest growth rate among the global TOP 10 home laundry appliance companies from 2021 to 2025, validating its accelerating global competitiveness in the white goods sector.

Looking ahead, Hisense remains committed to advancing display and home appliance technologies through continuous system-level innovation, delivering smarter, more immersive, and more human-centric experiences to consumers worldwide.

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The annual flagship event of the global consumer electronics industry, CES 2026, recently concluded in Las Vegas, USA. Amid the showcase of the world’s top tech innovations, Hisense’s innovative Washer Dryer, the X-zone Master, claimed the CES Best of Innovation Award: the event’s very highest honor, due to its standout dual-compartment laundry system and heat pump Washer Dryer technology.

This marks the first time in 15 years that a laundry appliance has won this premier award in the consumer electronics sector. This achievement reflects a momentous shift in Hisense’s innovation journey – from creating desirable products to producing state-of-the-art, indispensable, home solutions.

At the CES exhibition venue, the award-winning Hisense X-zone Master drew large crowds of visitors. On-site staff explained that the product was built and designed to adopt a modular design that truly delivers an integrated laundry experience.

Equipped with cutting-edge technologies, including a heat pump Washer Dryer and AI Assist, the Hisense X-zone Master further optimizes washing efficiency and drying performance. Its main drum features a massive 12kg washing capacity. Paired with Hisense’s proprietary heat pump system, it enables gentle low-temperature drying at 50°C, effectively caring for large loads of laundry while protecting fabric fibers. 

The innovatively designed dual 1kg independent mini-drums each support integrated washing and drying, making them ideal for the delicate care of baby clothes, premium underwear, and other specialized laundry scenarios. These mini-drums have obtained authoritative maternal and infant certifications, as well as medical-grade certifications for healthy underwear washing.

Notably, its modular design allows users to freely choose from multiple installation modes: stacked, standalone, or built into cabinetry, based on individual household needs and spacing options. It can even be customized into configurations with 5, 7, or more drums, achieving seamless integration of product form and home environment: “I’ve never seen a washing machine that can wash three separate loads at once, and run so quietly,” commented a home appliance dealer from Europe after testing the product. 

Previous winners of the CES Best of Innovation Award span cutting-edge tech sectors, including robotics, AR wearables, and AI home systems. Hisense’s laundry products securing this accolade offers proof that it has not only broken new ground in traditional home appliances, but also achieved tech parity with top consumer electronics innovators in terms of intelligence and system integration.

As Gao Yonggan, General Manager of Hisense’s Laundry Care Division, commented: “This honor is a milestone that validates our past direction of exploration, but by no means the finish line.” 

He added that Hisense Laundry Appliances will keep focusing on users’ real-life scenarios, leveraging technology to paint a new vision of healthy, smart, and sustainable laundry: where every wash reflects users’ aspirations for a better life.

Since developing the world’s first Triple-Drum washing machine in 2017, and launching an upgraded generation eight years later, Hisense Laundry Appliances has never settled for mere function stacking. Instead, it has engineered a “reimagining of the user experience” centered on real-life scenarios

. 

Hisense has also continued to advance its heat pump Washer Dryer technology. Evolving from mid-to-high-end models with condenser and heat pump drying functions, Hisense rolled out the X-zone Master and 5i heat pump Washer Dryer for mass-market adoption in 2025. This high-efficiency, fabric-friendly low-temperature drying technology delivers results comparable to dedicated tumble dryers. On September 5, 2025, the Hisense X-zone Master series claimed the Best Design Award, a prestigious global industry honor, at IFA Berlin for its forward-thinking aesthetics and exquisite craftsmanship.

As growth in the global washing machine market shows signs of fatigue, Hisense Laundry Appliances has achieved industry-turning acceleration. Its products are now available in over 140 countries and regions. The market share exceeded 30% in Croatia, Serbia and other markets, cementing its position among the top three local players. In November 2025, Hisense Laundry Appliances South Africa made a leap from industry follower to dual champion in both volume and value.

Globally, Hisense has been certified by Euromonitor International as the fastest-growing brand among the world’s top 10 washing machine manufacturers over the past five years (2021–2025).

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LAS VEGAS, NV – Hisense, a leading global brand in consumer electronics and home appliances, showcased its latest technology applications for the FIFA World Cup 2026^TM during CES 2026, highlighting how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences worldwide.

During CES 2026, the Hisense booth welcomed a visiting delegation led by FIFA President Gianni Infantino—marking his first visit to CES—together with FIFA’s Chief Business Officer Romy Gai. The delegation toured the exhibition and expressed strong recognition of the Hisense Elite Collection for FIFA World Cup 2026^TM—a customized lineup spanning televisions, laser projectors and selected home appliances, designed for football-related scenarios ranging from professional match environments to home viewing.

As presented on site, the Elite Collection includes RGB MiniLED TVs as an integral component of the tournament operations, embedded across multiple critical operational areas through enhanced clarity, performance, and reliability. By enabling clearer visualization of fast-moving actions and fine details, this application supports officiating workflows in line with the evolving visual requirements of modern football.

Showcased at CES, this professional application also reflects the evolution of Hisense’s collaboration with FIFA across three consecutive FIFA World Cup cycles, each marked by a clear advancement in technology—from large-screen viewing leadership to professional-grade visual solutions supporting elite match operations. The sustained partnership highlights FIFA’s long-term confidence in Hisense’s technological capabilities and reinforces Hisense’s global sports marketing strategy, built on continuous innovation and real-world application at the highest level of international sport.

Through ongoing advancements in display and home appliance technologies, Hisense remains committed to enhancing how football’s biggest moments are experienced—on the pitch, behind the scenes, and in homes around the world.

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LAS VEGAS, NV – Hisense, a leading brand in global consumer electronics and home appliances, unveiled the 116UXS RGB MiniLED TV and Laser Projector XR10 at CES 2026, placing display innovation at the center of its global showcase and highlighting its latest breakthroughs in human-centric display technology.

As The Origin of RGB MiniLED, Hisense introduces RGB MiniLED evo, a system-level evolution that advances beyond conventional parameter-driven upgrades toward fundamental innovation in backlight architecture. Building on the traditional red, green, and blue backlight structure, RGB MiniLED evo is the industry’s first to introduce a Sky Blue–Cyan fourth LED into the MiniLED backlight system, completing one of the most commonly missing portions of the natural light spectrum.

With the advanced 134-bit color control and a color coverage exceeding 110% of BT.2020, RGB MiniLED evo enables more faithful reproduction of skies, water, and cyan-green tones, and it also delivers professional-grade color accuracy with ΔE<1.0 through enhanced system-level color calibration. Furthermore, its optimized light-source design reduces harmful blue light by up to 80%, supporting a more comfortable and natural long-term viewing experience on ultra-large screens.

The 116UXS, the first product powered by RGB MiniLED evo, represents a decisive shift toward structure-driven display innovation, placing color fidelity, visual comfort, and real viewing experience at the center of next-generation large-screen television design. This is where extreme performance truly meets lasting comfort.

UR8 and UR9 are Hisense’s core RGB MiniLED TV lineups, designed to bring true RGB MiniLED performance to more consumers through mainstream pricing and the widest size coverage.

Building on this technology leadership, Hisense takes responsibility not only to lead the category, but to scale it. UR8 and UR9 deliver flagship-level picture fundamentals, true RGB MiniLED and AI-driven color and scene optimization, while extending accessibility across 55” to 100” sizes, making them the best RGB MiniLED choice for the majority of households.

For ultra-large-screen home cinema scenarios, Hisense further extends its leadership through TriChroma laser technology. Making its global debut at CES 2026, the XR10 delivers cinematic-scale visuals with high brightness, rich color expression, and stable long-term performance, offering an immersive home theater solution for projections up to 300 inches.

Together, RGB MiniLED for ultra-large TVs and TriChroma Laser for home cinema projection define Hisense’s large-screen display strategy, addressing both premium living-room viewing and immersive cinematic experiences. 

Anchored by the debut of 116UXS and XR10, this approach brings the CES 2026 theme “Innovating a Brighter Life” to life through display innovation designed to feel more natural, comfortable, and relevant in everyday use.

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LAS VEGAS, NV – Hisense, a leading brand in global consumer electronics and home appliances, showcases a full-scenario smart home ecosystem at CES 2026, demonstrating how advanced display technologies and AI-powered home appliances come together to enhance everyday life.

Designed around real-life home scenarios, Hisense’s CES booth brings premium large-screen entertainment together with intelligent kitchen, air, and laundry solutions. Large-screen TVs anchor shared family moments, while AI-enabled appliances demonstrate how technology integrates seamlessly into everyday living. Also making its debut is the Humanoid Service Robot Harley. With 31 degrees of freedom, Harley delivers lifelike gestures and interactions to boost engaging and enhancing on-site experiences. Alongside this, the humanoid robot R1 (A2) and the home companion robot Beta are also on display.

As part of its long-standing engagement with global sports events, Hisense also demonstrated how its display technologies extend beyond consumer entertainment to professional applications. During CES 2026, the Hisense booth welcomed a visiting delegation led by the FIFA President, who toured the exhibition and expressed strong recognition of the Hisense Elite Collection for FIFA World Cup 2026^TM, which includes RGB MiniLED TVs for clearer visualization of key match moments.

In displays, Hisense highlights RGB MiniLED evo, a true system-level evolution in large-screen TV technology, led by the debut of the 116UXS RGB MiniLED TV, the first product powered by this platform. RGB MiniLED evo introduces an industry-first Sky Blue–Cyan fourth LED into the backlight, expanding color coverage to up to 110% of BT.2020 while delivering more natural color expression and improved viewing comfort through genuine system-level evolution. 

Hisense also globally debuts the Laser Projector XR10, delivering 6,000 ANSI lumens to create a professional-grade home cinema experience. Designed for immersive viewing up to 300 inches, XR10 brings enhanced brightness and rich color performance to dedicated home theater environments. Together with RGB MiniLED TVs, TriChroma Laser extends Hisense’s large-screen display offering from premium living-room viewing to dedicated home cinema environments.

Building on the evolution of the VIDAA OS, Hisense announced a strategic collaboration with Microsoft to integrate Copilot’s generative AI capabilities into its new platform. The collaboration also extends to Xbox cloud gaming, bringing world-class game titles directly to Hisense TVs—no console required.

Beyond displays, Hisense showcases a range of smart home innovations. The X-zone Master, the world’s first X-in-one heat pump washer-dryer, introduces a modular multi-drum system that allows users to configure flexible layouts while enabling more precise, fabric-specific care. Complementing this, Hisense’s premium U Series is designed to deliver a fresher and softer laundry solution with ultimate filtration, ventilation, and static removal technology.

Hisense is dedicated to enhancing everyday life with a range of AI-powered home appliances. The PUREFLAT SMART SERIES refrigerator features an integrated large smart display with a built-in ConnectLife Hub, delivering a modern, connected kitchen experience by streamlining appliance interaction and smart home control. Meanwhile, the Red Dot Award-winning Air Conditioner Air Master features a high-precision sensing system that can adjust airflow, temperature and humidity for perfect air. Its intelligence is further demonstrated by the smart voice assistant and the automatic energy-saving mode, while its HI-NANO technology further ensures indoor comfort.

Hisense’s presence at CES 2026 is further underscored by four CES Innovation Awards. Among the winners, 163 MX and the X-zone Master each received the CES 2026 Best of Innovation Award in their respective fields, recognizing Hisense’s leadership across display and home appliance categories.

Through “Innovating a Brighter Life,” Hisense continues to demonstrate how human-centered innovation can transform advanced technology into more comfortable, connected, and meaningful home experiences.

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