Africa’s 24/7 free sports channel joins the TV Channels line-up on VIDAA, putting premium continental and global sports one click from the home screen

SportsCast Africa, the 24/7 free-to-air sports channel operated by Broadsmart (Pty) Ltd, is now available on Hisense Smart TVs directly through the TV Channels solution on the VIDAA operating system. The channel carries premium continental and global sports news, highlights, and live events and is free to watch with no subscription, no sign-in, and no additional app to download.

From today, millions of viewers across sub-Saharan Africa with a VIDAA-enabled Hisense television can find SportsCast Africa in the Hisense Channels line-up, at channel 5208. The channel appears in the on-screen guide alongside the platform’s other free channels, with full programme metadata and artwork. There is no need to download any application or complicated setup. The channel is automatically available on any device connected to the internet.

SportsCast Africa delivers round the clock sport, every day. Its schedule covers African and international football, motorsport, basketball, rugby, tennis and multi-sport action, built around popular daily shows: Football Daily, Soccer Highlights and SportsWrap for football fans, Pole Position for motorsport, Slam Dunk for basketball and Cross Court for tennis. Live matches and events are added to the line-up throughout the year, so there is always something worth tuning in for.

The Hisense launch extends the channel’s connected-television footprint in its core market. Hisense devices already account for the majority of SportsCast Africa’s connected-TV viewing, making native carriage on the platform a natural next step.

“Partnering with Hisense, a market leader in the region and a brand that takes a genuinely innovative approach to working with content providers, puts SportsCast Africa where African sports fans already are. Our promise is simple: great sport, whenever and wherever you want it, free and with nothing to install.” shares Yokow Quansah, Managing Director, Broadsmart. “This is a meaningful step in building a genuinely free sports service for African viewers.”

The launch comes as Hisense South Africa marks 30 years in the country. Since entering the market in 1996, the brand has grown from an importer into a local manufacturer, and many South African households have watched their sport on a Hisense screen for years. Adding a free, always-on sports channel to the Hisense home screen is one way of giving something back to those viewers. There is no subscription, no sign-in and nothing to install.

“For 30 years, South Africans have welcomed Hisense into their homes, and we don’t take that loyalty for granted. Bringing SportsCast Africa to every Hisense Smart TV, free and with nothing to install, is our way of saying thank you.” shares Luna Nortje, Deputy General Manager, Hisense South Africa. “It means the people who have supported us can enjoy the sport they love without paying extra for it.” 

SportsCast Africa remains available on its existing distribution platforms, and the channel continues to expand its carriage across connected TV and FAST services in the region. 

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Hisense South Africa is marking 30 years in the country this October, a milestone that traces the company’s growth from its first overseas subsidiary into one of its most significant global manufacturing operations, producing televisions and refrigerators in Atlantis, Western Cape, for South African consumers.

Established in October 1996, Hisense SA’s three decades in the country have seen the business grow well beyond consumer electronics retail into local manufacturing, nationwide after-sales service, skills development, and community development. Hisense’s most significant investment in the country came in 2013, when it established a R350 million manufacturing facility in Atlantis together with the China-Africa Development Fund. 

To mark the anniversary, Hisense SA hosted an exclusive media tour of the facility, giving journalists a behind-the-scenes look at the production lines and the people who run them.

The Atlantis Plant has the capacity to produce up to one million televisions and 500,000 refrigerators a year. By mid-2024 it had produced approximately 4.5 million televisions and 2.9 million refrigerators in total. Refrigerators were exported to Europe for the first time in 2022, positioning South Africa as an export base within Hisense’s global operations. 

“Quality assurance is built into the plant’s daily rhythm rather than treated as a periodic audit.” shares Luna Nortje, Deputy General Manager at Hisense SA. “On the refrigeration lines, this includes daily performance and safety checks, routine inspections, and monthly testing of energy consumption and freezing capacity.”

The Atlantis facility directly employs more than 1,000 South Africans, most of them from Atlantis and surrounding communities such as Melkbosstrand and Mamre, with thousands more livelihoods supported through its supplier and logistics network. 

“Skills transfer has been part of the operation since it opened, when the first cohort of roughly 300 local hires trained directly under Hisense’s Chinese engineers,” shares Nortje. “Today, a formal skills-transfer programme pairs Chinese engineers and technicians with local staff, with the aim of enabling South African employees to run departments independently. Many have grown with the plant.” 

Hugh Stephens joined in 2013 and worked his way from the production line to a mainboard repair technician role. Marlon Jacob started as a general worker with no refrigeration background and is now a team leader in the refrigeration department. Ayrton Minnies moved from the factory floor into a process technician team leader role. At the plant’s tenth anniversary in June 2023, Hisense honoured 98 staff members who had been there since opening day, and boards on the factory floor recognise long-serving employees, high-performing teams and team leaders by name.

In September 2025, Hisense launched a fully funded, year-long learnership for 100 unemployed South Africans aged 18–28, delivered with EduPower Skills Academy and supported by MERSETA and W&RSETA. Combining hands-on production experience with structured career development, it is designed as a training-to-employment pathway rather than a short-term internship. Last month, that first group graduated, and a new intake of 120 learners has since begun the programme.

“Localisation can’t only be measured by what comes off a production line,” says Nortje. “It has to be measured by the capability we leave behind; the people we train, the employment we create, the opportunities that become possible because manufacturing happens here.”

Atlantis has become a reference point in conversations about reindustrialising South Africa’s smaller towns. At the Buy Local Summit in Johannesburg in March 2026, government and industry figures pointed to its combination of local manufacturing, export ambition, skills transfer, and community reinvestment as the kind of partnership the country needs more of. The United Nations Office for South-South Cooperation also cited the Atlantis Industrial Park in a 2020 report as a case study in how South-South investment can support sustainable development.

As Hisense’s South African infrastructure matures, it is becoming a platform for further growth, from the 2025 opening of the company’s first premium brand store at Canal Walk, Cape Town, to Toshiba TV’s entry into the South African market in July 2026, backed by Hisense’s established service and support network.

“South Africa was Hisense’s first overseas operation, and 30 years later it remains central to our global story,” Nortje concludes. “This anniversary isn’t only a chance to look back; it’s a chance to ask what we build next, for our customers, our employees, our communities and South Africa.”

The company’s community and social responsibility initiatives also continue to have an impact well beyond the factory floor, and  on the year of its 30th anniversary, has focused on youth development, practical skills and community wellbeing nationwide. 

Through its Hands on the Future programme, Hisense SA launched a community soccer pitch development in Gauteng. It has also spearheaded educational visits from schools to its Atlantis Factory and Tevolution Museum. For children in 10 under-resourced communities in Cape Town, Hisense SA has funded and delivered football kits, sporting equipment and sponsored coaching for 160 children across several soccer teams. To strengthen pathways into employment, Hisense launched the Hisense-Northlink Technical Academy in Cape Town, supporting appliance-repair training and workplace experience. 

Through its ongoing Loads of Love initiative, Hisense has donated hundreds of washing machines and tumble dryers nationwide, helping community centres, animal shelters, and hospitals reduce laundry costs and redirect resources towards essential care, education and feeding programmes. The company also donated R20,000 worth of sanitary products to PERIOD.project in Cape Town, supporting menstrual dignity and awareness. 

Together, these efforts combine immediate practical support with investment in long-term opportunity.

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Hisense South Africa is marking 30 years in the country by putting the rewards back in the hands of the consumers who made the milestone possible. Under the banner “Our Anniversary. Your Rewards,” the brand’s anniversary reward campaign is now underway, running from 15 September to 31 October 2026, and offering customers a direct thank-you for three decades of support.

“For thirty years, South African consumers have welcomed Hisense into their homes,” shares Luna Nortje, Deputy General Manager at Hisense South Africa. “This is our anniversary, but it’s South Africans who receive the rewards.”

How it works

Consumers who purchase a participating Hisense television, laser or refrigeration product at participating retailers* during the campaign period qualify for a R500 digital reward voucher, redeemable for one of three options:

• A Checkers/Shoprite grocery voucher
• An Uber Eats voucher
• A TLC Travel national flight voucher.

To claim, customers simply buy a qualifying product, scan the in-store QR code or visit the campaign microsite, submit a clear proof of purchase, and receive their voucher via SMS or email once verified.

Qualifying products span Hisense’s television range (U7S PRO, U7S, E8S, U6S), Laser projector range (L9Q, PT1, PX4 Pro, M2 Pro, C2 Ultra, C3 Ultra, XR10), and refrigeration range (H680SIT, H68SIT-WD, H680SMIB-WD, H370BIT, H370BITWD, H370BMIB-WD).

An extra reward for the flagship refrigerator

Customers purchasing Hisense’s H820FSB-IMV refrigerator can enter into a draw for one of 10 R3,000 Checkers/Shoprite grocery vouchers, on top of any R500 voucher they qualify for; an added thank-you tied to one of the products at the centre of Hisense’s anniversary celebrations this year.

A tradition of giving back

Rewarding customers directly is only one part of how Hisense marks this milestone. Over three decades in South Africa, the company has built a track record of practical, sustained community investment rather than once-off campaigns, from its “Load of Love” initiative with the Dis-Chem Foundation, which has delivered washing machines and refrigerators to care facilities including Tehillah Children’s Home, The Pride Centre and SPCA shelters nationwide, to a donation of appliances worth over R300,000 to Chris Hani Baragwanath Hospital in support of public healthcare infrastructure.

That commitment extends into youth development and education, through recurring STEM excursions and Smart TV donations for primary school learners at the Cape Town Science Centre, just one of several ongoing programmes in Hisense’s community footprint. Underpinning all of it is the Atlantis manufacturing facility, which has created over 1,000 direct jobs and supports an estimated 5,000 more through its local supplier network, including a dedicated learnership programme offering 100 young South Africans a year-long, hands-on opportunity at the facility every year.

“This anniversary was never just about looking back at 30 years, it’s about the people who made those 30 years possible, whether that’s the customers we’re thanking through this campaign or the communities we’ve stood alongside along the way,” says Nortje. “Giving back, in ways big and small, is part of what it means to be built here.”

Whether it’s a voucher for a customer who’s just bought a new fridge, or a washing machine delivered to a shelter that needed one, the same idea runs through both: after 30 years in South Africa, Hisense’s way of saying thank you isn’t a single campaign, it’s a habit the company has built into how it does business, one household, one hospital ward, one classroom and one community at a time.

*Participating retailers can be found on the campaign page via https://hisense.co.za/campaign/hisense-anniversery/ 

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Hisense SA’s manufacturing plant in Atlantis last week celebrated the graduation of 80 young people from the local community, who successfully completed a year-long learnership and skills development programme. The initiative, led by the consumer electronics and home appliances company, in partnership with EduPower Skills Academy, was supported by the Manufacturing, Engineering & Related Services Education and Training Authority (MERSETA) and the Wholesale & Retail Sector Education and Training Authority (W&RSETA).

The programme gave unemployed youth between the ages of 18 and 28 the opportunity to gain both theoretical training and practical work experience, culminating in a SETA-accredited qualification. Over the past year, learners attended classes and participated in full-time, Monday-to-Friday workplace environments, building a well-rounded foundation for their future employment. Of the 100 young people who began the programme, 80 have now graduated with their qualifications.

Building on the success of this first cohort, Hisense SA has since welcomed a new intake of 120 young people from Atlantis, who began their own year-long learnership programme in September 2026. This growing pipeline of talent reflects the company’s ongoing commitment to youth development, with an even larger group of learners now set to benefit from the same combination of SETA-accredited theoretical training and hands-on workplace experience that helped shape this year’s graduates.

“We launched this initiative because we care deeply about creating opportunities that expand access to education for young people, especially those that combine classroom learning with on-the-job training. Seeing 80 of our learners graduate today is proof that a year-long learnership provides a powerful pathway capable of equipping our youth with the skills and experience they need to take meaningful steps toward a successful and fulfilling career,” said Robin Murray, HR Group Director at Hisense SA. 

This graduation reflects Hisense SA’s commitment to giving back to the communities in which it operates. Through its investment in the talent and workplace experience of young people in Atlantis, the company has contributed meaningfully to the region’s long-term prosperity. Its objective was to equip these learners with the skills, confidence, and experience required to thrive in today’s workplace, and this graduation stands as confirmation that this objective has been achieved.

Ward Councillor Allister Lightburn, who attended the graduation ceremony, commended Hisense SA and its partners for the impact of the programme on the local community: “As the ward councillor for Atlantis, I have seen first-hand how youth unemployment affects our families and our community’s future. Today, watching 80 of our young people graduate with real, accredited qualifications is a proud moment for Atlantis. This is exactly the kind of partnership between business, training providers and local government that our community needs. I want to thank Hisense SA and EduPower for investing in our youth, and I encourage other companies operating in Atlantis to follow this example.”

The programme was facilitated by EduPower Skills Academy, a specialist training provider, who delivered the academic components while ensuring learners gained relevant industry exposure.

Divan Barnardo, Sales Director for EduPower, stressed the value of meaningful partnerships in expanding opportunities for youth to obtain the training and qualifications they need to succeed in today’s competitive economy: “We are proud to have partnered with Hisense SA on this initiative. Over the past year, participants have not only obtained a formal qualification but also valuable workplace experience that bridges the gap between education and employment. Today’s graduation shows that this combination is key to empowering young people to enter the job market with a competitive edge.”

Funded by Hisense SA, the programme was designed to tackle youth unemployment by providing qualifications linked to real industry opportunities. Hisense SA’s commitment to local skills development reflects its broader mission to uplift and support the communities in which it operates.

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility, creating local jobs and exporting “Made in South Africa” products across the continent and beyond. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

This graduation symbolises Hisense SA’s hope for, and shared sense of duty to, the youth of South Africa. The company looks forward to seeing these 80 young graduates grow, succeed, and contribute positively to their families, their community, and the broader South African economy.

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This month, Hisense South Africa unveils the XR10, a premium laser projector designed to deliver true cinematic immersion at home. XR10 combines powerful performance with refined design, bringing a big-screen experience into everyday life—whether for movies, gaming, or shared family moments.

With 6,000 ANSI lumens, XR10 ensures bright, vivid visuals even in well-lit spaces, so users can enjoy clear, lifelike images from morning news to late-night movies—no need to dim the room. Its industry-widest 0.84–2.0:1 optical zoom and 4K Lossless lens shift (±130% vertical, ±46% horizontal) make setup effortless, projecting perfectly aligned images up to 300 inches, turning any wall into a truly cinematic canvas that adapts naturally to different room layouts.

An advanced Iris Lens boosts viewing contrast up to 60,000:1, automatically adapting to each scene—revealing subtle details in shadow and adding depth and intensity to every highlight, so stories feel more immersive and emotionally engaging, whether you’re watching a blockbuster or a quiet drama.

The experience is further elevated with sound co-engineered with Devialet | Opéra de Paris, creating rich, room-filling audio that brings viewers closer to the action. Powered by Auto Magic AI Adjusting 3.0, along with QuadCam and ToF Smart Sense, XR10 intelligently optimizes picture quality and alignment in real time, enabling a truly effortless, plug-and-play experience. An advanced liquid cooling system ensures stable, consistent performance, even during extended viewing sessions, maintaining brightness and image quality over time.

Building on its broader display innovation strategy, Hisense continues to expand large-screen solutions across both home cinema and living room environments. With XR10, Hisense brings cinema closer, more immersive, and seamlessly integrated into everyday life, transforming how people experience content at home.

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility, creating local jobs and exporting “Made in South Africa” products across the continent and beyond. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

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Hisense, a leading brand in global consumer electronics and home appliances, announced at IFA 2026 that it will continue its partnership with UEFA as an Official Partner of UEFA EURO 2028, marking the fourth consecutive UEFA European Championship supported by Hisense.

Hisense’s football journey began with UEFA EURO 2016 and has grown ever since, extending across successive UEFA EUROs and the FIFA World Cups in 2018, 2022 and 2026. For Hisense, the final whistle is not the end of the journey, but the beginning of the next chapter.

“Great partnerships are built over time, and our journey with UEFA reflects that belief,” said Catherine Fang, VP of Hisense Group and President of Hisense Global Commercial Center. “As the first Chinese sponsor of the UEFA EURO, over the past decade we have grown beyond pure brand sponsorship to become UEFA’s dedicated display technology partner, progressing hand-in-hand. Through cutting-edge technology and immersive experiences, we bring audiences closer to the thrill of football. Looking ahead, we are eager to write the next chapter together with UEFA, creating more meaningful moments for fans everywhere.”

UEFA marketing director Guy-Laurent Epstein said: “We are delighted to continue our partnership with Hisense for UEFA EURO 2028. Their sustained commitment to European football across four consecutive EURO tournaments demonstrates the strength of our relationship and a shared ambition to create meaningful experiences for fans. We look forward to working together to make the next EURO memorable.”

At IFA 2026, visitors can explore a dedicated UEFA EURO 2028 activation zone at the Hisense booth, featuring a football challenge with goals tracked and photos automatically generated for sharing. Together with Hisense’s latest innovations, the activation reflects the brand’s vision of “Innovating a Brighter Life” – using technology to make moments that bring people together more engaging and memorable.

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Toshiba’s television business has quietly re-entered the South African market, and the 75M450RP QLED 4K TV is leading the charge. For a brand that many South African shoppers haven’t seen on shelves in years, this comeback comes with real backing: Toshiba’s global TV business has been owned and manufactured by Hisense since 2018, and Hisense itself operates a local South African manufacturing plant. That means this isn’t an orphaned budget brand, there’s an actual local infrastructure and support network standing behind the badge again. We put the 75-inch model through a full hands-on review to see whether the picture quality, features, and price back up the comeback story.

What’s In The Box

The 75M450RP ships with the table-top stand and screws, a Bluetooth/IR remote with batteries, a quick-start guide, warranty documentation, and the power cable. It’s a no-frills unboxing experience, the value here is clearly going into the panel rather than bundled extras.

Specs

Setup & Remote

Setup is straightforward: attach the stand, power on, and VIDAA walks you through Wi-Fi and app sign-in. The included remote is a lightweight plastic Bluetooth/IR combo with dedicated Netflix, YouTube, Prime Video, SABC Plus, VOD, Showmax Disney Plus, TV channels and Vida Kids buttons, plus a microphone button for voice search. It doesn’t feel premium, but it’s responsive and pairs instantly.

Who Is This TV For?

The 75M450RP is not aimed at home theatre purists chasing OLED-level black levels or 120Hz competitive gaming performance. It’s built for South African households wanting a genuinely large, genuinely 4K, QLED-quality screen for the main lounge, for movies, sport, and everyday streaming, without paying flagship prices.

Pricing & Where To Buy

At the time of writing, the 75-inch model sits between R10,000 and R10,500. Toshiba has also reintroduced smaller sizes in the same line, with the 65-inch around R8,000 and the 55-inch around R5,800. Prices move regularly at South African retailers, so always check current pricing before buying.

You can currently find the Toshiba 75M450RP at:

• New World
• Takealot

Pros & Cons

Pros

• Excellent price-to-screen-size ratio for a 75-inch QLED in the SA market
• Dolby Vision and Dolby Atmos support at a budget price point
• Direct Full Array local dimming improves contrast over typical edge-lit budget panels
• Real local support and service infrastructure now standing behind the brand via Hisense
• Unexpected gaming extras (ALLM, Game Deck) for a budget-focused set

Cons

• 60Hz panel only, not suited to gamers chasing 120Hz motion clarity
• Only three HDMI ports, all HDMI 2.0 (no HDMI 2.1, no 4K/120 pass-through)
• VIDAA’s app catalogue is solid but shallower than Google TV’s

Final Verdict

Toshiba’s return to South Africa, backed by Hisense’s local manufacturing and service network, is well-timed. South African shoppers want bigger screens without flagship prices, and the 75M450RP delivers a genuinely large, genuinely 4K QLED picture with Dolby Vision and Atmos support at a price that undercuts a lot of the competition. It won’t replace a flagship OLED for the true enthusiast, and 60Hz will rule it out for some gamers, but for the price, the size, and the fact that there’s now real local support behind the badge, it earns a solid recommendation for anyone shopping in this bracket.

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Cape Town – The National Business Initiative (NBI), Hisense SA and Northlink TVET College launched the Hisense-Northlink Technical Academyon26 August 2026 at the Belhar Campus of the Northlink TVET College in Cape Town, establishing a dedicated training and workplace development initiative for technical skills in the domestic appliance repair sector. 

The Academy forms part of the NBI’s Installation, Repair and Maintenance (IRM) Initiative, through the Appliance Repair and Dismantling (ARAD) programme, which aims to address skills shortages in the formal appliance repair market and expand opportunities for young people to enter employment. 

The initiative responds to barriers limiting young people’s entry into the formal appliance repair sector, including: limited access to formal training and recognised certification, limited opportunities for practical workplace experience, and linkages between training institutions and formal manufacturer service networks, which can make it difficult for students to transition from training into the workplace. 

“For us, the value of the Hisense-Northlink Technical Academy lies in bringing industry and TVET education closer together. It creates an opportunity to ensure that young people are gaining skills that respond to a real market need, while giving them exposure to the workplace and the standards expected by industry,” says Gugu McLaren-Ushewokunze, Head of Economic Inclusion at the NBI.  

The Hisense-Northlink Technical Academy brings together industry expertise and public TVET education to ensure training is aligned with current market requirements. Students will combine college-based learning with structured workplace experience, creating a practical pathway into the appliance repair sector. 

As part of the collaboration, Hisense will support the Academy with training appliances, technical equipment and expertise, and opportunities for students to gain workplace experience within its service network. 

 “This partnership is an important investment in the future of technical skills in South Africa.” shares Luna Nortje, Deputy General Manager at Hisense South Africa. “We are developing a pipeline of qualified technicians who understand our products and meet industry standards. This strengthens service quality and supports the long-term sustainability of the appliance repair ecosystem.”

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility, creating local jobs and exporting “Made in South Africa” products across the continent and beyond. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

“Northlink TVET College highly values the partnership established with the National Business Initiative (NBI) and Hisense South Africa for this project,” shared Lebuhang Mosia, Acting Campus Manager for Belhar Campus, Northlink TVET College.  “This collaboration will significantly contribute to the College’s vision of expanding Occupational programmes that respond to skills in high demand within industry, while creating meaningful opportunities for our students to enter the workplace.”

“As part of this initiative, the College is committed not only to equipping students with relevant technical skills and practical industry experience, but also to supporting them beyond their training,” continued Mosia. “We aim to facilitate pathways for graduates to be absorbed into industry or, where appropriate, to establish and grow their own businesses. Through partnerships such as this, we can strengthen the link between TVET education, industry requirements and sustainable employment opportunities for our graduates.” 

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Cape Town, South Africa. Hisense South Africa marked Women’s Month with a gesture rooted in dignity, care and practical support, donating R20 000 worth of pads, pantyliners and sanitary wipes to PERIOD.project in support of its Cape Town awareness event.

Created as a space for honesty, creativity and connection, the event invited women and girls to speak openly about an experience that is still too often hidden, whispered about or met with discomfort. At its heart was a simple belief: menstrual dignity is not a women’s issue. It is a human issue, and every girl deserves to move through the world without shame.

Through documentary portraits, hands-on learning and interactive discussion, participants were encouraged to reflect on what dignity means in everyday life. Aurora Marcopoulos, founder at The Cora Project, co-hosted a workshop exploring sustainable menstrual solutions and the realities many girls face in managing their periods, while Eveline Gerritsen, Founder of the PERIOD.project, guided a broader conversation around menstrual dignity, confidence and inclusion. A Myth or Fact quiz helped unpack the misconceptions that continue to drive stigma, embarrassment and silence.

The most powerful moments come from the girls themselves. Through PERIOD.project, learners from Bulumko Secondary School and Salt River High School transform menstrual products into crowns, headbands and necklaces, reclaiming items too often hidden away and turning them into symbols of pride, dignity and self-expression. The message is unmistakable: periods should never diminish a girl’s confidence. Every girl deserves to feel seen, supported and unashamed of her body.

The need for this work remains urgent. At a parliamentary colloquium on access to menstrual hygiene products held in April 2026, participants heard that 83% of girl learners in South Africa lack consistent access to menstrual hygiene products at home and at school. As a result, one in four girls misses school every month because safe, accessible products are out of reach.

For Hisense South Africa, the donation was a practical way to support both immediate need and longer-term awareness.

“A donation of menstrual products may look simple, but it can change the shape of a girl’s day. It can mean going to school, taking part in a conversation, or moving through the world without having to hide a basic part of life,” said Luna Nortje, Deputy General Manager, Hisense South Africa. “Hisense is proud to support PERIOD.project because dignity needs both action and conversation. When practical support is paired with honest dialogue, we help create spaces where girls can feel seen, respected and included.”

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

For Marcopoulos, the workshop was about giving participants knowledge they could use beyond the event itself. “When girls understand their bodies and have access to the products and information they need, they are better equipped to make choices with confidence. Menstrual health should be something people can talk about without judgement. Workshops like this help shift the conversation from embarrassment to education, and from silence to support.”

PERIOD.project founder and documentary photographer Eveline Gerritsen used visual storytelling to invite guests to look again at an experience many people carry quietly. Visitors responded to prompts such as “What does dignity mean to you?” and “When have you felt excluded?”, adding their own reflections alongside the portraits. In the afternoon’s Pass The Mic session and closing circle, guests were invited to listen as carefully as they spoke.

“I watched girls make crowns from products that are usually tucked away or spoken about in whispers. That act of creativity said so much about strength, self-worth, and the power of being seen,” shared Gerritsen. “PERIOD.project exists to make room for these stories, and Hisense’s support helped us create a day where people could learn, share and leave with a deeper understanding that menstrual dignity deserves action.”

The work will continue beyond Women’s Month. PERIOD.project will carry the conversation into WOMEN.project, a collaborative exhibition opening at artHarare on Saturday, 29 August 2026. Bringing together women photographers and visual artists, the exhibition will explore womanhood, identity, resilience and social justice through a wider collection of women’s stories.

Hisense SA’s contribution gives PERIOD.project essential products to support its menstrual-dignity work, while reinforcing the broader message heard throughout the event: every woman and girl deserves access, information and the freedom to participate fully in everyday life.

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Three portable Bluetooth speakers bring big sound, bold bass and all-day play to South Africa’s outdoor lifestyle.

Hisense is preparing to turn up the energy with the arrival of the Hisense Boom Family, a new range of portable Bluetooth speakers launching on Takealot from 1 August 2026.

Created for beach days, braais, road trips, campsites and relaxed moments at home, the range combines portable design, powerful bass, long battery life and outdoor-ready durability. With three distinct models – Flex Boom, We Boom and Voyage Boom – consumers can choose the speaker that best fits the size of the moment.

One family. Three ways to bring the boom.

From easy everyday listening to bigger outdoor gatherings, each member of the Boom Family is designed to make music more portable, more powerful and easier to enjoy wherever people come together.

The Hisense SA Boom Family

Flex Boom: Compact and ready to travel, Flex Boom is the everyday choice for spontaneous plans, smaller gatherings and music on the move.

• Big Sound 
• Up to 20 hours playback 
• IP67 water and dust proof  
• Auracast and TWS pairing

We Boom: We Boom adds stronger bass, ambient lighting and a practical dual-way strap for long days outdoors and late nights with friends.

• Bass Boost  
• Up to 24 hours playback  
• IP67 water and dust proof  
• Dual-way strap  
• Ambient light

Voyage Boom: At the top of the family, Voyage Boom is built for larger gatherings, extended listening and adventures that need more sound and staying power.

• Massive Bass  
• Up to 24 hours playback  
• IP67 water and dust proof  
• Ambient light  
• Built-in power bank

A speaker for every kind of plan

The Boom Family gives South African consumers a clear step-up choice. Flex Boom keeps everyday listening light and flexible; We Boom brings added bass, lighting and carry convenience; and Voyage Boom delivers the range’s biggest presence, together with a built-in power bank for longer days away from a plug point.

Across the range, IP67 water and dust protection helps the speakers keep up with outdoor use, while extended battery life means the playlist can continue from the first arrival to the final track.

Made for the way South Africa listens

Music is part of how South Africans connect – at family celebrations, weekend braais, beach gatherings and on the road. The Boom Family is designed around those real-life moments, giving listeners the freedom to take their sound beyond the living room without sacrificing bass, battery life or confidence outdoors.

“South Africans know how to make the most of time together – from braais and beach days to family celebrations and road trips,” says Luna Nortje, Deputy General Manager of Hisense South Africa. “The Boom Family was designed to make those moments sound bigger, with a portable option for every kind of gathering.”

Available on Takealot from 1 August 2026

The Hisense Boom Family will be available to South African consumers through Takealot from 1 August 2026. Shoppers will be able to compare the three models online and select the right balance of portability, battery life, bass performance and outdoor features for their lifestyle.

The post Turn Up Every Moment: Hisense Boom Family Lands on Takealot This August appeared first on Tech Scene ZA.