In 2026, CSR must move beyond periodic charity. It has become the primary engine of industrial resilience, economic dignity, and the long-term sovereignty of the South African economy.

Cape Town, South Africa – There is a quiet revolution underway in the South African boardroom. For the better part of three decades, Corporate Social Responsibility in this country was often a predictable, albeit well-intentioned, ritual. It meant a percentage of profits redirected toward community projects, a ribbon cut at a school library, or a seasonal donation. It was the era of passive philanthropy.

That era is giving way to something far more profound.

In its place, a more sophisticated and consequential model is emerging. This is a model that Hisense South Africa is not merely observing, but actively architecting. The company today formally articulates a philosophy it terms “Active Integration”: the deliberate embedding of social and economic value creation into the core industrial and commercial operations of a business, rather than treating it as a philanthropic afterthought. In the context of South Africa’s structural unemployment, its urgent need for industrial sovereignty, and the global imperative for environmental stewardship, Hisense argues that this is not simply the right thing to do. It’s the only viable strategy for any corporation that intends to remain relevant in the next decade.

From Performative Donation to Socio-Economic Architecture

The evolution of CSR in South Africa has been neither linear nor swift. For years, the dominant paradigm was what analysts now describe as “cheque-book charity”. This was a transactional model in which corporations discharged their social obligations through financial transfers to non-governmental organisations, with limited accountability for outcomes and even less integration with core business strategy.

The limitations of this model have been evident for some time. Investors deploying trillions in ESG-mandated capital now demand measurable impact, not narrative. Regulatory frameworks, including South Africa’s mandatory ESG disclosure requirements effective from the 2025–26 financial year, are recasting transparency from a virtue into a legal obligation. At the same time, a new generation of South African consumers, particularly millennials and Gen Z, are making their purchase decisions grounded in authentic corporate purpose rather than philanthropic positioning.

It’s against this backdrop that the work of institutions such as the Dis-Chem Foundation (a partner of Hisense SA) has taken on a new significance. Founded in 2006 in direct response to the growing poverty crisis in South African communities, the Dis-Chem Foundation has evolved far beyond the model of periodic donations. Through long-term partnerships with non-profit organisations and a sustained focus on poverty, hunger, inequality, and unemployment, it has demonstrated that South African corporations can, and must, function as essential social safety nets. They serve not as a substitute for government but as structural partners in the nation’s socio-economic fabric.

Hisense SA draws a direct line between this philosophy and its operational model, asserting that the most powerful form of corporate social investment is not a donation. It’s a factory. It’s a learnership. It’s a locally manufactured product that carries the imprint of a young South African who, just twelve months prior, stood outside the formal economy and now participates meaningfully within it.

“The language of ‘giving back’ implies that a corporation has taken something from a community and is now returning a fraction of it,” said Luna Nortje, Deputy General Manager at Hisense SA.  “We reject that framing entirely. What we are doing in Hisense’s local manufacturing facility in Atlantis, what we are doing through our skills development programmes, and what we’re doing through our product innovation is not giving back. It’s investing in the future, building the socio-economic architecture of a nation that deserves to be constructed with the same precision and ambition we bring to our manufacturing lines.”

The Global Context: A Sustainability Lighthouse in a World of Competing Priorities

Hisense’s local position is not isolated. It is the South African expression of a global doctrine, already tested and recognised at the highest levels of industrial credibility.In 2025, the World Economic Forum designated Hisense Hitachi’s Huangdao facility as the world’s first Sustainability Lighthouse in the Variable Refrigerant Flow sector, recognising its ability to integrate advanced technology with financial and environmental performance at scale. This was followed by the Qingdao Visual Technology facility being named a Customer Centricity Lighthouse, the first and only of its kind in the global television industry. These aren’t just symbolic accolades, but independent validation of an operational model that delivers on sustainable industrial transformation.

That model extends beyond manufacturing. Following its 2024 Carbon Neutrality White Paper, Hisense committed to full operational carbon neutrality by 2050 through its Hi GREEN Action Plan, spanning manufacturing, product design and supply chains. The principle is straightforward. Sustainability must be engineered into the system, not applied to it.

It is in the intersection of this global ambition and South Africa’s local reality that the strategy becomes most relevant. Carbon neutrality by 2050 defines a global horizon. Meaningful economic opportunity in Atlantis defines an immediate one. Hisense’s position is that these are not competing priorities, but the same mandate expressed at different scales.

As an Official Sponsor of the FIFA World Cup 2026, Hisense extends this thinking onto a global platform. In South Africa, where football holds deep cultural significance and youth unemployment remains a defining challenge, this convergence of global reach and local investment becomes a meaningful form of socio-economic infrastructure.

Taken together, these markers point to a clear trajectory. Hisense is not positioning itself as a company that speaks about sustainability, but as one that has embedded it into how they operate. 

The Product Integration: Real Impact, Tangible Choices

The philosophy of Active Integration doesn’t terminate at the factory gate. It travels with every product that leaves the Atlantis facility and arrives in a South African home.

Hisense’s latest UR9 Series TVs and Eco-care appliances are designed to embody this philosophy in a form that is tangible to the consumer. The UR9 series introduces solar-powered remote controls, eliminating the need for disposable batteries and reducing household waste in a meaningful, everyday way. Adaptive Light Sensor technology and intelligent energy-saving modes further reduce electricity consumption, addressing a critical consideration in a country where energy costs remain a significant burden for households across the income spectrum.

Beyond the product itself, Hisense’s Eco-care packaging utilises FSC®100% certified wood and fibre materials, sourced exclusively from responsibly managed forests. This commitment to responsible sourcing extends the sustainability value chain from the factory floor to the consumer’s living room, ensuring that the act of purchasing a Hisense product is, in itself, a participation in a more sustainable economy.

These are not simply marketing features. They are the natural outcome of a company that has embedded environmental responsibility into every layer of its operations at an institutional level. When a South African consumer purchases a Hisense UR9 Series television, they are not simply acquiring a screen. They are participating in a value chain that begins with WEF recognised sustainable manufacturing, is carried through a locally operated facility employing over a thousand South Africans, and arrives in their home in packaging certified to some of the world’s most rigorous forest stewardship standards.

“At a time when global supply chains are under strain, and local industries face intensifying competition, the case for investing in South African manufacturing has never been more urgent,” Nortje concluded. “Hisense South Africa remains committed to deepening local production, ensuring that South Africans not only have access to world-class technology, but the opportunity to help manufacture it. We don’t simply operate in South Africa. We are invested in its future in every sense.”

The era of passive philanthropy is over. The age of industrial patriotism has begun.

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Football has long held a unique place in South African culture, from packed stadiums and kasi tournaments to families gathering around the TV for the world’s biggest matches. As anticipation builds for the FIFA World Cup 2026TM, Hisense South Africa has released a new television commercial celebrating the emotional power of the beautiful game and the moments that unite fans across generations.

From grassroots pitches to living rooms filled with anticipation, the TVC captures moments of joy, resilience, and unity, showing how football creates emotional bonds that transcend age, culture, and geography.

Hisense South Africa’s commitment to football reaches far beyond the pitch, extending into the heart of local communities and the dreams of young fans across the country. Over the past year, the brand has played an active role in supporting football-focused community initiatives that create access, spark inspiration, and bring the excitement of the beautiful game closer to the next generation. From its support of community-driven football development programmes to its collaboration with the Pitso Mosimane Youth Football initiative, Hisense continues to help nurture a deeper love for football at grassroots level. Looking ahead, upcoming football kit donations and fan park experiences will further build on this commitment, giving young South Africans even more opportunities to feel part of the global football celebration and experience the magic of major tournaments firsthand.

Through these initiatives, Hisense hopes to play a meaningful role in growing South Africa’s football culture at every level (from township pitches and school grounds to the world’s biggest stages), helping young fans see that their passion for the game belongs in every arena.

By expanding the narrative from individual growth to collective experience, Hisense positions itself as more than a sponsor, an enabler of meaningful moments. Its RGB MiniLED technology brings this to life through “Natural and Real Color,” delivering ultra-high color gamut and precise reproduction so every moment feels vivid and true to the pitch.

Building on this commitment to authenticity and precision, Hisense will serve as the Official and Exclusive VAR Review TV Provider for the FIFA World Cup 2026^TM. In this role, Hisense has equipped the FIFA World Cup Video Operation Room (VOR) with advanced RGB MiniLED displays, enabling video assistant referees to review match footage with clarity, accuracy, and true-to-life color detail. 

Hisense has a long history of celebrating the “beautiful game,” having been a global sponsor of multiple FIFA World Cups^TM, a partner of three UEFA European Championships, and an Official Partner of the FIFA Club World Cup 2025^TM, with a continued presence at the FIFA World Cup 2026^TM. This ongoing collaboration underscores how Hisense’s innovations bring fans closer to the action, elevating both the spectacle and the emotion of the sport worldwide.

“Football is one of the few things that can unite entire communities in a single moment;  whether it’s in a stadium, at a local tavern, or in a family living room,” says Luna Nortje, Deputy General Manager for Hisense South Africa. “For us, this campaign is about more than technology. It’s about helping South Africans experience every moment, emotion, and atmosphere of the game in the most immersive way possible.”

With this FIFA World Cup 2026^TM TVC, Hisense continues to transform global attention into emotional connection, uniting audiences through football and inspiring brighter lives.

The post Hisense Kicks Off FIFA World Cup 2026TM Campaign, Bringing Fans Closer Through the Innovation of a Brighter Life appeared first on Tech Scene ZA.

As South African families prepare to celebrate Mother’s Day, Hisense South Africa is encouraging consumers to rethink gifting through technology designed to make everyday life easier, more connected, and more comfortable for the people who hold households together.

Hisense presents a curated selection of home innovations designed to bring comfort, care, and everyday ease to families worldwide this Mother’s Day. Rooted in real-life scenarios, Hisense continues to transform advanced technology into meaningful daily experiences.

At the heart of the living room, the UR9 Series TV brings next-generation RGB MiniLED technology into everyday homes, delivering more natural and comfortable viewing. Designed with features like eye-comfort technology, it offers greater peace of mind for mothers during family viewing time, making every shared moment, from movies to celebrations, feel more vivid and enjoyable.

For a truly immersive home cinema, the Hisense XR10 Laser Projector delivers up to 300-inch visuals with a brilliant 6,000 ANSI lumens, ensuring vibrant, lifelike images in any lighting, adapting effortlessly to different spaces for day-to-night viewing.

In the kitchen, Hisense Premium Refrigerators with Smart Screens represent a smarter way of living, integrating connected displays and intelligent storage solutions to simplify meal preparation while helping families preserve freshness and reduce daily effort. 

Meanwhile, the CES award-winning washer-dryer, the X-zone Master, introduces an innovative multi-drum, modular system that enables precise, fabric-specific care, making laundry more efficient, flexible, and tailored to real household needs.

“South African mothers often carry the invisible load of keeping households running smoothly every single day. At Hisense, we believe technology should genuinely make life easier, save time, and create more opportunities for families to connect,” says Luna Nortje, Deputy General Manager of Hisense South Africa.

Across every category, Hisense products are designed not just for performance, but for people; reducing complexity, enhancing comfort, and creating more time for what truly matters. Seamlessly connected through smart home ecosystems, these innovations work together to support modern family life in a more intuitive and human-centered way.

This Mother’s Day, Hisense invites families to celebrate with gifts that go beyond functionality; bringing together technology, care, and connection to support those who care the most, every day.

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Hisense, a leading brand in TV displays, redefines the intersection of innovation and aesthetics through a landmark collaboration with 20^th Century Studios’ The Devil Wears Prada 2, in theaters May 1^st. This campaign brings Hisense’s pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.

For South African audiences, where fashion, film, and design culture continue to converge across platforms like streaming, social media, and local fashion weeks, this collaboration reflects a growing appetite for globally inspired, design-led living.

This strategic collaboration came to life at The Devil Wears Prada 2 World Premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention. This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.

At the core of this campaign is Hisense’s latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth, but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.

As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices: transforming them into design-forward elements within contemporary culture. Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand’s presence within one of the most recognizable spaces in fashion and cinema. The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.

South African consumers are increasingly experiencing global cinema through both theatrical releases and streaming platforms. This means the quality of the in-home viewing experience has become just as important as the big screen; placing greater emphasis on display performance, colour accuracy, and visual immersion.

“South African consumers are increasingly design-conscious; they’re not just buying technology for performance, but for how it fits into their lifestyle and space,” explains Luna Nortje, Deputy General Manager at Hisense South Africa. “This collaboration speaks directly to that shift, where technology becomes part of culture, fashion, and everyday living.”

Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience. By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.

Hisense’s latest RGB MiniLED and ULED TV ranges are available in South Africa, bringing this level of cinematic colour precision and design-forward technology directly into local homes.

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Hisense, a leading brand in global consumer electronics and home appliances, today confirmed its renewed partnership with Phantom Blade Zero, serving as the Global Official Partner across both TV and monitor categories for the upcoming title developed by S-GAME.

The companies will bring this partnership to life at Gamescom LATAM 2026, which is Latin America’s largest gaming event, featuring major publisher showcases, indie games, and esports. Taking place from April 30 to May 3, at the Distrito Anhembi in São Paulo, Brazil, Hisense will demonstrate how display technologies can elevate real gameplay scenarios at Gamescom, while deepening player immersion as part of its broader expansion into the gaming ecosystem.

For South African gamers, this partnership signals a growing commitment by Hisense SA to bring world-class gaming experiences closer to home. With the local gaming market continuing to expand, and more players investing in high-performance setups, the demand for advanced display technology that can support competitive and immersive gameplay has never been higher.

South Africa’s gaming community has seen significant growth in recent years, driven by increased access to high-speed connectivity, the rise of esports, and a new generation of players seeking console and PC experiences that rival global standards. 

At the core of its partnership with Phantom Blade Zero, is Hisense’s display technology, which delivers enhanced color expression and contrast performance. For Phantom Blade Zero, this means smoother combat visuals, richer environmental detail, and atmospheric lighting, bringing its cinematic Wuxia-inspired world to life with depth and fluidity. As players step into the role of a warrior navigating fate, every movement, shadow, and strike is rendered with heightened realism.

“Great gaming experiences are built on both emotional immersion and precise responsiveness,” said Paul Zhang, General Manager of Brand and Marketing Department, Hisense Global Commercial Center. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet fast-paced action, our display technology is designed to faithfully express every motion and mood; so players don’t just see the world but feel fully part of it.”

Rooted in its vision to Innovate a Brighter Life, Hisense continues to advance a human-centric approach to innovation; connecting cutting-edge display technology with meaningful user experiences. Through this partnership, Hisense brings players closer to the worlds they play, delivering visuals that are not only more vivid, but intuitive and immersive.

Hisense’s latest ULED and Mini-LED TV ranges, available in South Africa, are designed to support this level of next-generation gaming: with features such as ultra-low latency, high refresh rates, and enhanced colour precision – ensuring local players can fully experience titles like Phantom Blade Zero as intended.

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As global research shows 89% of consumers are overwhelmed by fragmented smart home technology, Hisense South Africa demonstrates how invisible, autonomous AI is actively reducing daily stress, elevating human wellbeing, and supporting long-term health.

Cape Town, South Africa – The technology industry is facing a crisis of its own making: AI fatigue. Over the past five years, the global rush to create “smart homes” has largely resulted in a chaotic ecosystem of fragmented applications, relentless notifications, and devices that demand more cognitive energy than they save.

The statistics paint a clear picture of an overwhelmed consumer base. In recent global survey data, we see that while 89% of consumers own smart home technology, a staggering 87% report that their devices frequently fail to work together seamlessly, and nearly 80% find the setup processes too complicated. Instead of reducing the burden of daily life, early-stage smart home AI has simply digitised household chores, adding a layer of technical troubleshooting that increases, rather than decreases, daily stress.

“The tech industry has fundamentally misunderstood the assignment,” explains Luna Nortje, Deputy General Manager at Hisense South Africa. “Consumers don’t want another dashboard to manage. They want peace of mind. They want an environment that anticipates their needs without demanding their attention. At Hisense, we recognised that the cure for AI fatigue is not less technology, but better, invisible technology. True intelligence operates autonomously in the background to actively improve the human quality of life.”

Can a Smart Home Improve Long Term Health?

When AI is stripped of its gimmicks and embedded structurally into a unified home ecosystem, its impact shifts from mere convenience to measurable health benefits. A landmark 2025 systematic review published in the Journal of Medical Internet Research, which analysed over 5,900 smart home studies across two decades, concluded that a well-integrated home environment is a powerful setting for continuous health monitoring, stress reduction, and disease prevention. 

The research confirms that autonomous home automation satisfies profound psychological needs, significantly reducing daily anxiety by fostering a sense of environmental control and predictability. By outsourcing the cognitive load of household management to an intelligent ecosystem, consumers experience lower baseline stress levels, a critical factor in long-term cardiovascular health and overall life expectancy.

The Autonomous ConnectLife Ecosystem

Hisense has positioned itself as the antidote to smart home fatigue through its ConnectLife ecosystem. Rather than a collection of disparate “smart” devices that require constant user input, ConnectLife functions as a unified, autonomous nervous system for the home. It represents the critical evolution from the exhausting “connected appliance” to the stress-relieving “autonomous ecosystem”.

Consider the cognitive load of meal preparation and food waste management. A traditional smart refrigerator might simply send an alert that a door is open. The Hisense AI-powered refrigerator, however, acts as an autonomous nutritional assistant. Utilising internal vision systems, it actively monitors food inventory and tracks expiration dates without user input. It then seamlessly communicates with the Dish Designer feature to generate healthy recipe suggestions based strictly on what is currently available. The mental burden of meal planning is entirely removed, reducing daily decision fatigue while promoting healthier eating habits.

This stress-reducing autonomy extends to the laundry room. The Hisense X-zone Master washer-dryer, recognised with a CES Best of Innovation Award, eliminates the need for manual sorting, cycle selection, or detergent measuring. Its advanced AI sensors analyse fabric type, load weight, and soil level, automatically dispensing the exact micro-dose of detergent required. By utilising Active Water microbubble technology to remove invisible impurities, it ensures superior hygiene without any cognitive effort from the user. The machine observes the task and executes it perfectly, giving the consumer their time back.

Invisible Intelligence (The Air We Breathe) 

Perhaps the most profound application of Hisense’s invisible AI lies in environmental health and respiratory wellbeing. The Hisense AI Smart Eye air conditioner utilises advanced radar technology to detect human presence, movement, and body temperature within a room. It adjusts airflow direction and thermal output autonomously, ensuring optimal physiological comfort without ever requiring a remote control command.

Simultaneously, its integrated HI-NANO technology actively purifies the air, neutralising airborne pathogens and allergens silently in the background. This is not a feature the user has to manage; it is a constant, autonomous health benefit.

The future of the South African home is not about adding more screens or more notifications. It is about implementing technology so intelligent that it disappears entirely, leaving behind an environment that actively protects the physical and mental well-being of its inhabitants. Hisense is not just building smart appliances; it is engineering a better quality of life.

The Hisense ConnectLife 

The Hisense ConnectLife ecosystem and AI-integrated appliance range are available across South Africa, designed to eliminate complexity, reduce daily stress, and elevate the quality of living.

Intelligent Laundry & Climate Solutions:

• Hisense 18kg Top Loader Washing Machine (WT50181): R 9,999.99
• Hisense 13kg Top Loader Washing Machine (WT50130): R 6,999.99
• Hisense 10.5kg Top Loader Washing Machine (WT50105): R 4,999.99
• Hisense 8kg Front Loader Washing Machine (WFQY8014EVJM): R 6,999.99
• Hisense 8kg Tumble Dryer (WDQY8014EVJM): R 6,999.99

The AI Command Centre (Televisions):

• Hisense 100″ Smart Mini LED TV (100UX):  R 149,999.99
• Hisense 85″ Smart Mini ULED TV (85U7Q-PRO): R 29,999.99
• Hisense 65″ Mini ULED Television (65U8Q):  R 19,999.99

(Prices reflect recommended retail pricing in South Africa as of April 2026. Subject to retailer variation.)

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Johannesburg, South Africa – Hisense South Africa has reaffirmed its commitment to local production and manufacturing at the 14th Buy Local Summit & Expo, which took place at the Sandton Convention Centre in Johannesburg this week.

The two-day event, hosted by Proudly South African, brought together policymakers, industry leaders, entrepreneurs, and investors to discuss the future of South Africa’s manufacturing sector and the importance of supporting locally produced goods.

The Department of Trade, Industry and Competition (DTIC) confirmed that the summit had attracted over 1 600 delegates, 200 exhibitors, government ministers, entrepreneurs, investors, and funders this week. One of the key sessions at the event was a business matchmaking platform connecting small and medium-sized enterprises with established companies across industries. The summit was addressed by Deputy Minister of Trade, Industry and Competition, Ms Alexandra Abrahams, who highlighted the urgent need to strengthen local industry amid global economic pressures.

As one of the country’s largest consumer electronics manufacturers, celebrating it’s 30th anniversary in South Africa this year, Hisense SA’s participation in the summit underscored the company’s long-standing investment in local manufacturing and industrial development. Since entering the South African market in 1996, Hisense has steadily expanded its footprint through local production, job creation, and technology investment.

Central to this strategy is the company’s R350 million manufacturing facility in Atlantis, Western Cape, which produces televisions and home appliances for both local and export markets. Located within the Atlantis Special Economic Zone, the facility has become a critical hub for technology manufacturing on the African continent.

The factory has the capacity to produce up to one million televisions and 500 000 refrigerators annually, supplying the domestic market while exporting products to countries across the African region and beyond. By manufacturing locally, Hisense continues to reduce reliance on imports while strengthening South Africa’s position as a regional production base for advanced consumer electronics.

“Local production is not simply a business strategy for Hisense; it is a long-term commitment to South Africa’s economic development,” says Luna Nortje, Deputy General Manager at Hisense South Africa. “Through our Atlantis manufacturing facility, we are able to combine global technology with local skills and talent, creating high-quality products while supporting job creation, supplier development, skill transfers, and industrial growth.”

Beyond manufacturing, Hisense SA’s local strategy includes investment in skills development and youth employment initiatives, including learnership programmes designed to equip young South Africans with practical experience in advanced manufacturing environments. The company has been recognised by the Proudly South African brand as a strategic partner, with its locally manufactured products distributed across thousands of retail outlets nationwide and exported to markets across Africa.

“At a time when global supply chains are under pressure and local industries face increasing competition, events like the Buy Local Summit & Expo play an important role in strengthening collaboration between government, business, and local manufacturers,” Nortje adds. “Hisense SA remains committed to investing in local production and ensuring that South Africans not only have access to world-class technology, but also the opportunity to help manufacture it.”

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Hisense, a leading brand in global consumer electronics and home appliances, has reaffirmed its leadership in the global large-screen TV market. According to Omdia’s full-year 2025 global shipment data, Hisense ranked No. 1 worldwide in the 100-inch-and-above TV segment for three consecutive years (2023–2025), with global shipment share reaching 57.1% in 202

Hisense also maintained its No. 1 position in the global Laser TV category in 2025, marking seven consecutive years of worldwide leadership, with a global market share of 70.3%. These results confirm Hisense’s dominance across the most strategically important large-screen categories, where both scale and technological capability matter.

This sustained leadership is driven by Hisense’s long-term commitment to advanced display technologies, most notably RGB MiniLED. As The Origin of RGB MiniLED, Hisense has led the technology’s evolution from early research to large-scale commercialization, establishing clear advantages in color accuracy, brightness control, and viewing comfort on ultra-large screens.

Omdia’s CES 2026 recap further supports this trajectory, identifying RGB MiniLED TVs as a key driver of the industry’s next growth phase, with rapid expansion expected from 2026—reflecting a broader shift toward technologies where Hisense has long held leadership.

Looking ahead, Hisense is uniquely positioned to extend this advantage. It is the only brand with a complete display technology ecosystem spanning RGB MiniLED, TriChroma Laser, and MicroLED, enabling a comprehensive approach to next-generation visual innovation. At CES 2026, Hisense showcased the 116UXS, the first TV powered by RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED lineups and the Laser Projector XR10, all recognized with multiple CES awards.

Importantly for South Africa, this global leadership translates directly into local impact. Hisense South Africa operates a local manufacturing facility based in Atlantis, South Africa, producing world-class large-screen TVs among other technology products. The facility supports job creation, local skills improvement, and contributes to the country’s industrial growth agenda. As global demand for 100-inch+ and Laser TVs accelerates, South African consumers and retailers benefit from faster access to cutting-edge innovation, while the local economy benefits from continued investment, localisation and long-term manufacturing capability. 

This reinforces Hisense’s commitment not only to global excellence, but to strengthening South Africa’s position within the international consumer electronics value chain.

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March is not just another month on the calendar. It is a defining chapter in global television history, a month that delivered unforgettable historic live broadcasts, and one of the most iconic pop culture moments of all time: the first televised performance of the moonwalk by Michael Jackson.

Now, Hisense South Africa is inviting schools, learners, families and tourists to step into that legacy at the Hisense Tevolution Museum in Cape Town, a one-of-a-kind celebration of how television has shaped culture, connection and innovation across generations.

A Month That Changed the Way We Watch

March has repeatedly proven to be a milestone month for the small screen. From landmark live broadcasts that united millions of viewers, to career-defining musical performances and cultural finales that stopped nations in their tracks, television has consistently demonstrated its power to influence society in real time (March 1983, saw global audiences witness a cultural earthquake when Michael Jackson debuted the moonwalk during Motown 25: Yesterday, Today, Forever; a televised performance that reshaped pop culture forever). 

“March reminds us of television’s extraordinary ability to shape culture and unite audiences,” says Alex Chen, Brand Marketing Manager for Hisense South Africa. “From unforgettable live broadcasts to iconic performances that defined generations, TV has always been at the centre of shared human moments. Through the Hisense Tevolution Museum, we invite schools, learners and tourists to not only look back at these milestones, but to understand how innovation continues to drive the future of viewing.”

An Immersive Learning Experience for Schools and Learners

The Hisense Tevolution Museum offers an interactive journey through the evolution of television technology, from bulky CRT screens to today’s ultra-slim, AI-powered displays.

In addition to its partnership with the Western Cape government, Hisense has also engaged with the Western Cape Education Department to explore structured school visits and curriculum-aligned learning experiences at the Hisense Tevolution Museum. By giving young people hands-on exposure to the history and evolution of television technology, from early broadcast production to today’s smart displays, the museum aims to ignite curiosity and inspire future technological trailblazers.

Schools are encouraged to book guided educational tours during March, where learners can:

• Explore how broadcast technology has evolved over the decades
• Understand the science behind screen innovation
• Discover how AI and smart technology are shaping the future of entertainment
• Learn about South Africa’s role in global manufacturing and electronics

The museum experience connects history, science, engineering and pop culture in a way that is both inspiring and accessible, making it ideal for curriculum-aligned school outings.

Celebrating Local Innovation at the WeBuyLocal Summit

Hisense South Africa will also be participating in the WeBuyLocal Summit hosted by Proudly South African at the Sandton Convention Centre in mid-March.

The summit, which champions localisation and South African manufacturing, aligns closely with Hisense’s commitment to local production, skills development and economic contribution. As a brand with a strong manufacturing footprint in South Africa, Hisense continues to invest in technology that supports local growth while delivering globally competitive innovation.

Visitors attending the summit are encouraged to explore the Hisense showcase and extend their experience with a visit to the Hisense Tevolution Museum to witness how global television history and local manufacturing excellence intersect.

As March celebrates television’s most historic moments, Hisense South Africa invites the nation to step inside the story, and experience the evolution firsthand.

The post March Made Television History: Now Hisense SA Invites Schools, Learners and Tourists to Experience It at the Hisense Tevolution Museum in partnership with the Western Cape Government appeared first on Tech Scene ZA.

Cape Town, South Africa – Hisense, a global leader in cutting-edge consumer electronics, is proud to announce the launch of its latest lineup of high-performance gaming monitors tailored for modern gamers and esports enthusiasts: the Hisense 34G6K-PRO and the sleek 24-inch and 27-inch N3Q Gaming Monitors. These new displays combine stunning visuals, advanced responsiveness, and gamer-centric features to deliver uncompromised performance across all genres of play.

An Immersive Curved Display for Added Competitive Edge: The 34G6K-PRO

The standout of Hisense SA’s new lineup, the 34G6K-PRO, brings console-style immersion and desktop-ready power into one expansive package. Featuring a 34-inch ultrawide curved panel, this monitor offers:

• Immersive ultrawide aspect that enriches peripheral vision for deeper engagement in racing, RPG, and simulation games.
• High refresh rate & rapid response 180Hz for buttery smooth action and reduced motion blur: a must for competitive play.
• Vibrant colours and sharp detail (wide color gamat), ideal for both gaming and creative work.

Whether tracking opponents in the heat of battle or exploring vast open worlds, the 34G6K-PRO delivers a truly panoramic gaming experience.

Compact Powerhouses: 24″ & 27″ N3Q Gaming / Business Monitors

Complementing the flagship model, the N3Q series offers two versatile options designed to meet the needs of gamers seeking performance in a more compact footprint:

• The 24-inch N3Q Monitor is perfect for desk setups where speed and precision matter most, this model benefits esports-ready refresh rates and responsive panel performance.
• The 27-inch N3Q Monitor strikes the balance between immersive size and competitive performance, with the 27-inch variant giving gamers a slightly larger view without sacrificing speed.

Both N3Q models deliver crisp visuals, fast pixel response times of 144hz, and adaptive sync technologies, ensuring tear-free, lag-free gameplay across all titles.

“All gamers deserve displays that heighten their performance and enjoyment,” said Luna Nortje Deputy General Manager at Hisense SA. “With the launch of the 34G6K-PRO and N3Q series, we’re delivering affordable yet high-end gaming monitors that excel in speed, visuals and reliability. Whether users are competing in fast-paced esports or exploring story-driven titles, these monitors are built to keep pace with their every move.”

Availability & Specifications

The 34G6K-PRO will be available for purchase in South Africa at the end of January 2026. The 24N3Q and 27N3Q will be available by end February. Both can be purchased from various leading retailers nationwide, or from Hisense SA’s new flagship store at Canal Walk Shopping Center in Century City, Cape Town.  

The recommended retail price for the 24N3Q is R2 299,00, the 27N3Q will be ging for R2 699,00 and the 34G6K-PRO is available for R7 999,00.

The post Next-Gen Gaming & Business Monitors Engineered by Hisense: The 34G6K-PRO & 24″ – 27″ N3Q Series set to Redefine Immersive Play appeared first on Tech Scene ZA.