Toshiba’s television business has quietly re-entered the South African market, and the 75M450RP QLED 4K TV is leading the charge. For a brand that many South African shoppers haven’t seen on shelves in years, this comeback comes with real backing: Toshiba’s global TV business has been owned and manufactured by Hisense since 2018, and Hisense itself operates a local South African manufacturing plant. That means this isn’t an orphaned budget brand, there’s an actual local infrastructure and support network standing behind the badge again. We put the 75-inch model through a full hands-on review to see whether the picture quality, features, and price back up the comeback story.

What’s In The Box

The 75M450RP ships with the table-top stand and screws, a Bluetooth/IR remote with batteries, a quick-start guide, warranty documentation, and the power cable. It’s a no-frills unboxing experience, the value here is clearly going into the panel rather than bundled extras.

Specs

Setup & Remote

Setup is straightforward: attach the stand, power on, and VIDAA walks you through Wi-Fi and app sign-in. The included remote is a lightweight plastic Bluetooth/IR combo with dedicated Netflix, YouTube, Prime Video, SABC Plus, VOD, Showmax Disney Plus, TV channels and Vida Kids buttons, plus a microphone button for voice search. It doesn’t feel premium, but it’s responsive and pairs instantly.

Who Is This TV For?

The 75M450RP is not aimed at home theatre purists chasing OLED-level black levels or 120Hz competitive gaming performance. It’s built for South African households wanting a genuinely large, genuinely 4K, QLED-quality screen for the main lounge, for movies, sport, and everyday streaming, without paying flagship prices.

Pricing & Where To Buy

At the time of writing, the 75-inch model sits between R10,000 and R10,500. Toshiba has also reintroduced smaller sizes in the same line, with the 65-inch around R8,000 and the 55-inch around R5,800. Prices move regularly at South African retailers, so always check current pricing before buying.

You can currently find the Toshiba 75M450RP at:

• New World
• Takealot

Pros & Cons

Pros

• Excellent price-to-screen-size ratio for a 75-inch QLED in the SA market
• Dolby Vision and Dolby Atmos support at a budget price point
• Direct Full Array local dimming improves contrast over typical edge-lit budget panels
• Real local support and service infrastructure now standing behind the brand via Hisense
• Unexpected gaming extras (ALLM, Game Deck) for a budget-focused set

Cons

• 60Hz panel only, not suited to gamers chasing 120Hz motion clarity
• Only three HDMI ports, all HDMI 2.0 (no HDMI 2.1, no 4K/120 pass-through)
• VIDAA’s app catalogue is solid but shallower than Google TV’s

Final Verdict

Toshiba’s return to South Africa, backed by Hisense’s local manufacturing and service network, is well-timed. South African shoppers want bigger screens without flagship prices, and the 75M450RP delivers a genuinely large, genuinely 4K QLED picture with Dolby Vision and Atmos support at a price that undercuts a lot of the competition. It won’t replace a flagship OLED for the true enthusiast, and 60Hz will rule it out for some gamers, but for the price, the size, and the fact that there’s now real local support behind the badge, it earns a solid recommendation for anyone shopping in this bracket.

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Cape Town – The National Business Initiative (NBI), Hisense SA and Northlink TVET College launched the Hisense-Northlink Technical Academyon26 August 2026 at the Belhar Campus of the Northlink TVET College in Cape Town, establishing a dedicated training and workplace development initiative for technical skills in the domestic appliance repair sector. 

The Academy forms part of the NBI’s Installation, Repair and Maintenance (IRM) Initiative, through the Appliance Repair and Dismantling (ARAD) programme, which aims to address skills shortages in the formal appliance repair market and expand opportunities for young people to enter employment. 

The initiative responds to barriers limiting young people’s entry into the formal appliance repair sector, including: limited access to formal training and recognised certification, limited opportunities for practical workplace experience, and linkages between training institutions and formal manufacturer service networks, which can make it difficult for students to transition from training into the workplace. 

“For us, the value of the Hisense-Northlink Technical Academy lies in bringing industry and TVET education closer together. It creates an opportunity to ensure that young people are gaining skills that respond to a real market need, while giving them exposure to the workplace and the standards expected by industry,” says Gugu McLaren-Ushewokunze, Head of Economic Inclusion at the NBI.  

The Hisense-Northlink Technical Academy brings together industry expertise and public TVET education to ensure training is aligned with current market requirements. Students will combine college-based learning with structured workplace experience, creating a practical pathway into the appliance repair sector. 

As part of the collaboration, Hisense will support the Academy with training appliances, technical equipment and expertise, and opportunities for students to gain workplace experience within its service network. 

 “This partnership is an important investment in the future of technical skills in South Africa.” shares Luna Nortje, Deputy General Manager at Hisense South Africa. “We are developing a pipeline of qualified technicians who understand our products and meet industry standards. This strengthens service quality and supports the long-term sustainability of the appliance repair ecosystem.”

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility, creating local jobs and exporting “Made in South Africa” products across the continent and beyond. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

“Northlink TVET College highly values the partnership established with the National Business Initiative (NBI) and Hisense South Africa for this project,” shared Lebuhang Mosia, Acting Campus Manager for Belhar Campus, Northlink TVET College.  “This collaboration will significantly contribute to the College’s vision of expanding Occupational programmes that respond to skills in high demand within industry, while creating meaningful opportunities for our students to enter the workplace.”

“As part of this initiative, the College is committed not only to equipping students with relevant technical skills and practical industry experience, but also to supporting them beyond their training,” continued Mosia. “We aim to facilitate pathways for graduates to be absorbed into industry or, where appropriate, to establish and grow their own businesses. Through partnerships such as this, we can strengthen the link between TVET education, industry requirements and sustainable employment opportunities for our graduates.” 

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Cape Town, South Africa. Hisense South Africa marked Women’s Month with a gesture rooted in dignity, care and practical support, donating R20 000 worth of pads, pantyliners and sanitary wipes to PERIOD.project in support of its Cape Town awareness event.

Created as a space for honesty, creativity and connection, the event invited women and girls to speak openly about an experience that is still too often hidden, whispered about or met with discomfort. At its heart was a simple belief: menstrual dignity is not a women’s issue. It is a human issue, and every girl deserves to move through the world without shame.

Through documentary portraits, hands-on learning and interactive discussion, participants were encouraged to reflect on what dignity means in everyday life. Aurora Marcopoulos, founder at The Cora Project, co-hosted a workshop exploring sustainable menstrual solutions and the realities many girls face in managing their periods, while Eveline Gerritsen, Founder of the PERIOD.project, guided a broader conversation around menstrual dignity, confidence and inclusion. A Myth or Fact quiz helped unpack the misconceptions that continue to drive stigma, embarrassment and silence.

The most powerful moments come from the girls themselves. Through PERIOD.project, learners from Bulumko Secondary School and Salt River High School transform menstrual products into crowns, headbands and necklaces, reclaiming items too often hidden away and turning them into symbols of pride, dignity and self-expression. The message is unmistakable: periods should never diminish a girl’s confidence. Every girl deserves to feel seen, supported and unashamed of her body.

The need for this work remains urgent. At a parliamentary colloquium on access to menstrual hygiene products held in April 2026, participants heard that 83% of girl learners in South Africa lack consistent access to menstrual hygiene products at home and at school. As a result, one in four girls misses school every month because safe, accessible products are out of reach.

For Hisense South Africa, the donation was a practical way to support both immediate need and longer-term awareness.

“A donation of menstrual products may look simple, but it can change the shape of a girl’s day. It can mean going to school, taking part in a conversation, or moving through the world without having to hide a basic part of life,” said Luna Nortje, Deputy General Manager, Hisense South Africa. “Hisense is proud to support PERIOD.project because dignity needs both action and conversation. When practical support is paired with honest dialogue, we help create spaces where girls can feel seen, respected and included.”

For 30 years, Hisense has been part of South Africa’s story. Since entering the market in 1996, the company has grown its footprint while carrying forward a strong commitment to corporate social responsibility. Three decades on, Hisense remains committed to putting world-class technology in South African hands, and giving South Africans a hand in building it.

For Marcopoulos, the workshop was about giving participants knowledge they could use beyond the event itself. “When girls understand their bodies and have access to the products and information they need, they are better equipped to make choices with confidence. Menstrual health should be something people can talk about without judgement. Workshops like this help shift the conversation from embarrassment to education, and from silence to support.”

PERIOD.project founder and documentary photographer Eveline Gerritsen used visual storytelling to invite guests to look again at an experience many people carry quietly. Visitors responded to prompts such as “What does dignity mean to you?” and “When have you felt excluded?”, adding their own reflections alongside the portraits. In the afternoon’s Pass The Mic session and closing circle, guests were invited to listen as carefully as they spoke.

“I watched girls make crowns from products that are usually tucked away or spoken about in whispers. That act of creativity said so much about strength, self-worth, and the power of being seen,” shared Gerritsen. “PERIOD.project exists to make room for these stories, and Hisense’s support helped us create a day where people could learn, share and leave with a deeper understanding that menstrual dignity deserves action.”

The work will continue beyond Women’s Month. PERIOD.project will carry the conversation into WOMEN.project, a collaborative exhibition opening at artHarare on Saturday, 29 August 2026. Bringing together women photographers and visual artists, the exhibition will explore womanhood, identity, resilience and social justice through a wider collection of women’s stories.

Hisense SA’s contribution gives PERIOD.project essential products to support its menstrual-dignity work, while reinforcing the broader message heard throughout the event: every woman and girl deserves access, information and the freedom to participate fully in everyday life.

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Three portable Bluetooth speakers bring big sound, bold bass and all-day play to South Africa’s outdoor lifestyle.

Hisense is preparing to turn up the energy with the arrival of the Hisense Boom Family, a new range of portable Bluetooth speakers launching on Takealot from 1 August 2026.

Created for beach days, braais, road trips, campsites and relaxed moments at home, the range combines portable design, powerful bass, long battery life and outdoor-ready durability. With three distinct models – Flex Boom, We Boom and Voyage Boom – consumers can choose the speaker that best fits the size of the moment.

One family. Three ways to bring the boom.

From easy everyday listening to bigger outdoor gatherings, each member of the Boom Family is designed to make music more portable, more powerful and easier to enjoy wherever people come together.

The Hisense SA Boom Family

Flex Boom: Compact and ready to travel, Flex Boom is the everyday choice for spontaneous plans, smaller gatherings and music on the move.

• Big Sound 
• Up to 20 hours playback 
• IP67 water and dust proof  
• Auracast and TWS pairing

We Boom: We Boom adds stronger bass, ambient lighting and a practical dual-way strap for long days outdoors and late nights with friends.

• Bass Boost  
• Up to 24 hours playback  
• IP67 water and dust proof  
• Dual-way strap  
• Ambient light

Voyage Boom: At the top of the family, Voyage Boom is built for larger gatherings, extended listening and adventures that need more sound and staying power.

• Massive Bass  
• Up to 24 hours playback  
• IP67 water and dust proof  
• Ambient light  
• Built-in power bank

A speaker for every kind of plan

The Boom Family gives South African consumers a clear step-up choice. Flex Boom keeps everyday listening light and flexible; We Boom brings added bass, lighting and carry convenience; and Voyage Boom delivers the range’s biggest presence, together with a built-in power bank for longer days away from a plug point.

Across the range, IP67 water and dust protection helps the speakers keep up with outdoor use, while extended battery life means the playlist can continue from the first arrival to the final track.

Made for the way South Africa listens

Music is part of how South Africans connect – at family celebrations, weekend braais, beach gatherings and on the road. The Boom Family is designed around those real-life moments, giving listeners the freedom to take their sound beyond the living room without sacrificing bass, battery life or confidence outdoors.

“South Africans know how to make the most of time together – from braais and beach days to family celebrations and road trips,” says Luna Nortje, Deputy General Manager of Hisense South Africa. “The Boom Family was designed to make those moments sound bigger, with a portable option for every kind of gathering.”

Available on Takealot from 1 August 2026

The Hisense Boom Family will be available to South African consumers through Takealot from 1 August 2026. Shoppers will be able to compare the three models online and select the right balance of portability, battery life, bass performance and outdoor features for their lifestyle.

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Cape Town, South Africa. Every journey starts somewhere. For many South Africans, sport is a unifier, a unifier of belief, a unifier of hope and, often, the platform gifted to pioneer dreams. As a centralised muscle to our nation’s heartbeat, soccer can be found as this connective tissue catapulting young stars to brighter futures and developing lives around our country.

Last week, Hisense South Africa united the journey from the soccer field to the daily commute through a uniquely Cape Town experience that celebrated football, community, and the power of believing that anything is possible.

As the Official Sponsor of the FIFA World Cup 2026™, Hisense South Africa launched Hands on the Future, a proudly South African initiative that took a group of young footballers from Khayelitsha on a journey from their local pitch to places of possibility. Convoying with a set of custom-branded Hisense FIFA World Cup™ taxis, the children travelled through the city, visiting the Hisense Atlantis Factory before making their way to one of South Africa’s most iconic landmarks: Table Mountain.

The destination had been chosen for a reason.

Standing high above the city, with Cape Town stretching out in every direction, each young player was asked to answer one simple question: What is your biggest dream?

For some, the dream was to proudly wear the Bafana Bafana jersey one day, an honourable logo in the form of a left chest lockup. Others spoke about becoming teachers, doctors, entrepreneurs, and leaders within their own communities. There were no right answers. The exercise was simply about encouraging young hearts to look beyond where they are today and imagine where life could take them.

The choice of Table Mountain was equally symbolic. From the summit, perspective changed when the cable cars climbed higher, as in life, sometimes all it takes is someone encouraging you to see what’s possible.

The journey also included an educational visit to the Hisense Atlantis Factory, the largest television manufacturing facility in Sub-Saharan Africa. There, the children witnessed local manufacturing and technology firsthand, connecting a global sponsorship to South African production, skills development and real industrial pride. It was a moment that said ‘belief starts here, with homegrown love’.

But the journey did not end here.

Following the Table Mountain experience, the group visited the iconic Tevolution Museum, where the children played a part in creating a new mural. By adding their own touches to the artwork, they were able to leave a lasting mark on the city of Cape Town, cementing their place in the narrative of the city’s creative and cultural evolution.

To ensure a lasting practical legacy, this Hands on the Future journey culminated in a major kit handover and community football tournament in partnership with the Pitso Mosimane Youth Football (PMYF) programme. Ten local teams, comprising 160 children, received essential football kits, equipment and professional coaching. The event featured a mini-tournament where the young athletes competed for the Hisense Future Trophy, celebrating teamwork, resilience and community upliftment.

Every day, taxis carry children to school, players to training, families to work, and supporters to football matches. Along the way, they carry conversations, friendships, and countless stories. For many communities, the taxi has become far more than transport. It is part of everyday life. Through Hands on the Future, Hisense honoured that spirit and showed that a global platform could be locally lived.

For more information about Hisense South Africa and the Hands on the Future campaign, please click here.  

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Cape Town, South Africa – The era of the passive screen is over. For years, the smart television operating system was little more than a static grid of applications waiting for a command. Today, that paradigm is undergoing a structural collapse. Driven by the latest advancements in generative artificial intelligence, the television is transitioning from a display device to the central intelligence node of the household ecosystem.

This shift is not anecdotal; it is quantifiable. The global AI TV market, globally valued at $6.67 billion in 2024, is currently surging at a compound annual growth rate (CAGR) of 23.8%, projected to reach an astonishing $56.41 billion by 2034. At the 2026 Consumer Electronics Show (CES), industry analysts from ABI Research confirmed that AI has officially moved from concept to execution, noting that intelligence and autonomy are now central to product strategy and platform differentiation.

For the South African consumer, this global macro-trend is manifesting as a fundamental rewrite of digital service delivery: “We are no longer simply selling screens, we are delivering an intelligent service layer that resides in your living room,” notes Luna Nortje, Deputy General Manager at Hisense SA. 

“The television is the largest and most powerful computing device in the average South African home. By embedding generative AI directly into the operating system, that screen becomes a proactive service delivery mechanism that understands context, anticipates preferences, and connects seamlessly to the broader smart home.”

Solving the Expectation Gap

This shift toward embedded intelligence is arriving precisely when consumer expectations regarding after-sales service are at an all-time high. A recent global survey by Salesforce found that 90% of consumers consider the post-purchase experience to be just as important as the quality of the product itself. The 2026 Qualtrics Customer Experience Trends Report also revealed that South African consumers now demand speed, seamless service, and deep personalisation as the baseline standard. 

Yet a clear expectation gap persists. The same research shows that 83% of consumers see substantial room for improvement in the post-purchase experience, while three in ten firms are already placing growth at risk through generic, poorly executed AI self-service.

This is where the true value of an embedded, generative operating system becomes clear. Traditional after-sales service is reactive, waiting for the consumer to report a problem. Embedded AI platforms transform the post-purchase experience into a proactive, continuously evolving relationship between the user and the hardware.

The VIDAA OS Proof Point

The practical application of this trend is best observed through the evolution of proprietary platforms such as Hisense’s VIDAA Smart TV OS. Built on a secure Linux foundation, VIDAA currently powers over two billion hours of content consumption globally every month. However, its current iteration serves as a living proof point for the industry’s shift toward generative service delivery.

Through strategic collaborations with global technology leaders, including Microsoft, platforms such as VIDAA are embedding generative AI capabilities directly into the ecosystem. Integrations like Microsoft Copilot enable the television to respond to complex queries, summarise information, and manage digital tasks through natural language processing, removing the need for a secondary device.

The integration of services like Xbox Cloud Gaming signals a further fundamental shift in entertainment delivery. South African gamers can access world-class, console-quality titles directly through their TVs, with AI architectures optimising latency and visual performance in real-time. No physical console is required. The screen itself has become the service provider. 

The End of the Search Bar

The defining metric of a modern operating system is how quickly it can deliver exactly what the user wants. To this end, the traditional search bar is being replaced by intent-driven discovery engines. Advanced “fuzzy search” capabilities utilise AI-driven algorithms that understand user intent even when search terms are imprecise, misspelled, or conversational. This is augmented by sophisticated voice assistants, which now support dozens of languages and recognise complex, multi-step commands. Whether a user asks for “movies directed by Christopher Nolan from the 1990s” or commands the system to “dim the lights and start the next episode,” the AI parses the request and executes the service delivery instantly.  

The Golden Thread: Hardware Built for Intelligence

An intelligent operating system requires hardware capable of translating its commands into sensory reality. The software revolution is therefore driving a parallel hardware evolution. Modern displays must be engineered specifically to maximise the potential of these AI platforms. Technologies, including the Hi-View Engine X, utilise real-time AI analysis to adjust colour, clarity, and peak brightness frame-by-frame, ensuring that the content delivered by the operating system is rendered with absolute precision. 

The power of intelligent service delivery is available across Hisense’s current South African television lineup, powered by the VIDAA AI platform (prices reflect recommended retail pricing in South Africa as of April 2026. Subject to retailer variation).

Flagship ULED & Mini LED Series:

• Hisense 100″ Smart Mini LED TV (100UX): R 149,999.99
• Hisense 85″ Smart Mini ULED TV (85U7Q-PRO):  R 29,999.99
• Hisense 85″ 144Hz Mini ULED Smart TV (85U7Q): R 22,999.99
• Hisense 65″ Mini ULED Television (65U8Q): R 19,999.99
• Hisense 65″ Mini LED 144Hz Smart ULED TV (65U7Q): R 11,999.99
• Hisense 65″ Mini LED Smart TV (65U6Q-PRO):  R 11,599.99

Premium QLED & UHD Series:

• Hisense 98″ QLED Smart TV (98Q6Q):  R 29,999.99
• Hisense 85″ UHD 4K VIDAA Smart TV (85A6Q): R 15,999.99
• Hisense 70″ Smart UHD TV (70A6Q):  R 9,999.99
• Hisense 55″ UHD 4K VIDAA Smart TV (55A6Q): R 5,499.99

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Hisense, a leading brand in global consumer electronics and home appliances, is bringing its vision of “Innovating a Brighter Life” to football fans around the world through its pitch-side LED messages at FIFA World Cup 2026^TM.

Displayed throughout tournament matches and seen by millions in stadiums and billions watching worldwide, the messages showcase Hisense’s commitment to creating technologies that enrich everyday life. Among the most prominent messages are “Innovating a Brighter Life” and “The Origin of RGB MiniLED TV,” reinforcing the company’s brand vision and leadership in next-generation display innovation.

As the world’s biggest football tournament unfolds, Hisense is spotlighting its flagship UXS RGB MiniLED TV, powered by breakthrough RGB MiniLED technology that delivers exceptional color accuracy, brightness, and contrast. Designed to bring fans closer to every moment on the pitch, the UXS RGB MiniLED TV creates a more immersive and lifelike viewing experience for sports, entertainment, and gaming.

Alongside its television innovations, Hisense is also showcasing its broader smart living ecosystem. The message “Hisense Laser TV, Global No.1” highlights the award-winning L9Q Laser TV, delivering an ultra-large-screen viewing experience that brings the atmosphere of the stadium into the home. “Hisense Fridge, Smart Cooling, Fresh Living” reflects the innovation behind the PureFlat Smart Series Refrigerator, designed to help keep food fresher for longer and support modern family lifestyles. Meanwhile, “Hisense Aircon, Better Air, Hisense Care” showcases the Air Master Air Conditioner, which delivers intelligent climate control and enhanced indoor comfort through advanced air management technologies.

Together, these flagship innovations reflect how Hisense continues to connect technological advancement with real-life experiences across display, entertainment, and smart home living. Through its FIFA World Cup 2026^TM pitch-side presence, Hisense is bringing “Innovating a Brighter Life” to audiences worldwide, showcasing how meaningful innovation can enhance the way people watch, live, and connect.

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Hisense South Africa is strengthening its role at FIFA World Cup 2026™ as the tournament’s Official Video Assistant Referee (VAR) Review TV Provider. With FIFA’s VAR operations now fully operational at the International Broadcast Centre (IBC) in Dallas, Hisense RGB MiniLED TVs are supporting match officials with high-performance display technology designed for accurate and reliable decision-making.

The milestone highlights FIFA’s confidence in Hisense’s display innovation. Deployed within the VAR operations center, Hisense RGB MiniLED TVs deliver exceptional native color performance and picture precision, helping officials review key match incidents with greater clarity and confidence throughout the tournament.

The importance of display technology in modern football officiating was recently highlighted when FIFA President Gianni Infantino visited the VAR center at the IBC and experienced the review process using a Hisense RGB MiniLED TV.

Powered by independently controlled red, green, and blue light sources, Hisense RGB MiniLED technology delivers exceptional native color performance, enhanced contrast, and outstanding image accuracy. These capabilities make it particularly suited for officiating environments, where visual precision can play a critical role in reviewing decisive moments on the pitch.

Commenting on the partnership, Nick Brown, FIFA Director Commercial Partnerships, said: “This is a step forward towards delivering exceptional picture quality and accuracy. It is a testament to how technology can actively support and enhance aspects of the game during the tournament.”

Beyond the VAR operations center, Hisense RGB MiniLED technology also reflects a broader evolution in how football is experienced and delivered worldwide. From officiating to global broadcast production and fan viewing at home, advanced display innovation is helping ensure that every moment of the FIFA World Cup 2026^TM is seen with greater clarity, accuracy, and emotional impact.

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Thursday’s event marks the official start of a long-term grassroots football project, turning Soweto’s support for the national team into a powerful moment of pride, purpose and possibility

JOHANNESBURG, 11 June 2026. Thursday marked a landmark day for grassroots football in Soweto as Hisense South Africa officially launched the development of a new community soccer pitch, using the moment to send a powerful message of support from the community to Bafana Bafana.

Held at the iconic Soweto Towers, the event marked the beginning of a long-term project that will create a safe, inspiring and purpose-built space for young South Africans to play, train and grow through football. Once completed, the pitch will host youth soccer cups and community football programmes designed to develop skills, build confidence and open new pathways for local talent.

The launch moment was given national resonance through a special Bafana Bafana support video featuring young players from the community, representatives from Hisense South Africa, the City of Johannesburg, ward councillors and invited media. The video captured the spirit of Soweto as young footballers looked into the camera and sent their wishes to South Africa’s national team as the country’s football pride takes centre stage.

Raw, joyful and unmistakably South African, the film transformed the launch from a construction announcement into a rallying call. From one of South Africa’s most historic townships came a simple but powerful message: the future of football is not only built in stadiums, but also on the community fields where young players first begin to dream.

A Partner for 30 Years
Hisense has been operating in South Africa since 1996, building not only products, but a long-standing presence rooted in local investment, access and community participation. Thursday’s launch reaffirmed the brand’s commitment to turning sponsorship into substance by investing directly in a grassroots football platform with long-term community value.

“We don’t just operate in South Africa – we have built alongside South Africa for nearly three decades,” said Luna Nortje Deputy General Manager at Hisense South Africa. “This pitch development is a promise to the next generation. The video is a message from Soweto to Bafana Bafana, but the project itself is a longer-term commitment to young people, community pride and the belief that sport can open doors. Thursday was not the finish line; it was the day we put our hands on the future.”

The new Soweto pitch will serve as a youth development hub, combining sport, education and community participation in a safe environment. By creating a dedicated home for youth football, Hisense SA aims to help the beautiful game become a lasting engine of opportunity for the next generation.

#HandsOnTheFuture

The event marked the next chapter of Hisense’s #HandsOnTheFuture campaign, a literal and metaphorical call to action. It reflects a commitment to building with consumers and communities, not only speaking to them. In Soweto, that commitment took shape through the launch of a pitch development project that will continue long after Thursday’s event.

As the Bafana Bafana wishes video begins its journey across digital platforms, one thing is clear: Hisense SA has done more than announce a construction project. It has connected South Africa’s love of football with a tangible vision for community development, and reminded the country that some of the biggest football dreams begin on local fields.

As global attention turns to global football, Thursday’s spotlight belonged to Soweto: a community where a new pitch is set to rise, where young players were given a voice, and where a message of support for Bafana Bafana became the launch signal for something much bigger.

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Hisense, a world-renowned consumer electronics brand, has officially unveiled two new MiniLED TV models in South Africa, the E8S Series and U6S Series. Available at Game and Makro from 1 June, these premium audio-visual models cater to performance enthusiasts and family-orientated users, respectively. They deliver immersive high-end viewing experiences and redefine the standards of living room entertainment across South African households.

Strategically Positioned Dual Flagships for Diverse Lifestyles

Living rooms in South Africa serve varied leisure purposes. Sports fans cheer fervently for goals, while families relish cosy movie moments together. Designed to satisfy diverse lifestyle demands, Hisense E8S and U6S Series bring every personal passion vividly onto the screen.

Hisense E8S Series: Performance Flagship Built for Sports and Gaming Thrills

Tailored for users pursuing supreme fluidity and immersion, the E8S Series is an ideal pick for sports lovers and hardcore gamers. Equipped with native 144Hz high refresh rate MiniLED panel, Hisense Hi-View AI Picture Engine and AMD FreeSync Premium technology, it delivers sharp, smear-free visuals. Fast-paced football matches, high-speed racing games and thrilling action sequences showcase intricate dynamic details, creating a lifelike on-site viewing feel.

With Hisense serving as the Official VAR Display Provider for the FIFA World Cup 2026™, the brand’s latest MiniLED lineup reflects the same commitment to precision, clarity and high-performance visual technology trusted at the highest level of global football. As anticipation builds ahead of the tournament, the E8S Series is designed to bring that same stadium energy into South African homes, allowing fans to experience every tackle, replay and match-defining moment with exceptional realism.

Boasting a Devialet-tuned built-in subwoofer, the TV produces layered, immersive sound. Crowd roars, engine rumbles and dramatic movie sound effects can be enjoyed at home, creating a private cinema and gaming haven. Available in sizes from 55-inch to 85-inch, it fits compact apartment lounges and spacious home theatres alike, turning every match viewing and gaming session into a stunning sensory treat.

Hisense U6S Series: Premium Flagship for Daily Family Entertainment

Focused on everyday family leisure scenarios, the U6S Series brings warmth and refinement to household life with exquisite picture quality, immersive sound and user-friendly design. Powered by MiniLED backlight technology and Hi-View AI Picture Engine, coupled with Filmmaker Mode, it faithfully restores original cinematic visuals. Heartwarming dramas, vibrant animations and stunning natural documentaries display authentic colour gradation, offering comfortable eye-friendly viewing for all family members.

Also fitted with a Devialet-calibrated built-in subwoofer, it reproduces rich, pleasant sound for music and daily conversations. With size options ranging from 55-inch to 75-inch, it suits most South African living spaces. It enables relaxing premium enjoyment during family movie nights and casual leisure time.

Based on local consumption habits and daily demands, Hisense highlights three core advantages to address user needs:

Ultra-smooth Visuals Redefine Sports and Gaming Experience

As South African audiences gear up for a packed sporting calendar, including the road to the FIFA World Cup 2026™, demand for immersive, stadium-quality home viewing experiences continues to grow. The 144Hz high refresh rate and AMD FreeSync Premium technology eliminate blurriness and ghosting on fast-moving footage, delivering stadium-grade viewing experience at home. For console gamers, low-latency and ultra-smooth visuals ensure instant response, boosting immersion and making E8S a top choice among young users.

Professional Audio-visual Performance Builds Shared Family Leisure Space

Both models adopt Devialet professional sound tuning and Hisense Hi-View AI Picture Engine, achieving outstanding sound and image performance. Whether for family movie gatherings or weekend music parties, superb audio and visuals transform the living room into a shared entertainment hub, perfectly matching local families’ fondness for reunion and shared fun.

Intelligent Eye Protection Adapts to All Household Scenarios

Both TVs come with AI ambient light-sensing technology, AI RGB sensor for E8S and standard AI sensor for U6S. The screen automatically adjusts brightness and colour temperature according to surrounding light conditions. It ensures comfortable viewing under bright daylight and dim night surroundings, relieving eye strain and protecting family eyesight during daily use.

The launch of Hisense E8S and U6S Series further completes the brand’s high-end television layout in South Africa. With distinctive positioning, the two products meet demands spanning extreme performance and daily home use, allowing local consumers of varied lifestyles to find their ideal premium MiniLED TV. Going forward, Hisense will stay user-centric, roll out more innovative electronic products and help local families enjoy upgraded smart living experiences.

As South Africans gear up for the excitement and anticipation surrounding the FIFA World Cup 2026™, Hisense is helping bring the spirit of the tournament closer to home through next-generation viewing experiences designed for modern sports fans. As the Official VAR Display Provider for the FIFA World Cup 2026™, Hisense continues to showcase the same precision, clarity and performance trusted at the highest level of global football, allowing local consumers to enjoy every moment of the game with immersive stadium-quality visuals from the comfort of their living rooms.

The post Hisense Launches New MiniLED TV Lineup in South Africa ahead of FIFA World Cup 2026™, Elevating Home Entertainment with Dual Flagship Experiences appeared first on Tech Scene ZA.